The Design Break Podcast @theDesignBreak

A theory I have is that the designers who are jumping on the AI bandwagon were never truly creatives. I've always held on to the idea that there are two types of designers out there: 1. Creatives, those who go off of gut instinct, channel their imagination and intuition. 2. Analytical designers, those who rely on data, metrics, and logic. The designers who are embracing AI in droves, are the latter of the two because they were already on that path to begin with. They look at design not as an adventure and more of just a problem to solve (1 + 2 = 3). The truth of the matter is that, the best design is never just inputs or equations, it's intuition and imagination. Yes, it can be honed with data and logic, but it never starts there, it always finishes. A great example is Apple. Look at all of the things that they've created while Jobs was still alive (iPod, iPhone, Mac, etc.). After he died the imagination and intuition left and we got products like the HomePod, or the iPhone that's been bastardized to oblivion. Now there are some things they've tried to do like the headset, but it was riding on the coattails of others' ideas, not uniquely their own.

Rocky Roark ✶ Brand Sprints @RockyRoark

2 weeks ago

I'm going to say the thing. AI zaps all the joy in creativity. I just spent the last 7 hours in Claude working on solving a major design problem for one of my clients. They were trying to use Claude to build a master template to generate decks for their internal teams. I'm

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I ran a team of five designers for a few years. I missed the work the entire time. Not the meetings. Not the budgets. Not the client calls. The work. The part where your hand is on the file and you're making decisions nobody else is going to second-guess because nobody else is in the chair. I told myself that was ego talking. That senior people should be past the need to push pixels. It was a lie. I just didn't have language for it yet. Here's the language: directing and creating are two completely different mental states. Only one of them produces flow. Flow lives in friction. The friction of figuring something out in real time, making a choice, watching it work or not work, and adjusting. When you direct, you remove yourself from that friction. You become the person asking "what about this?" instead of the person finding out. The same thing is happening with AI right now. "Use AI for ideation, refine in Figma." As if the AI is doing the real work and the designer is just polishing. You can't enter flow state directing an AI any more than you can enter flow state directing a team. You're not designing. You're describing what you want and hoping the output is close enough to fix. That's not creative work. That's project management with better mockups. I went solo because I wanted the friction back. I wanted to be in the chair again. AI handles everything around the work now, research, strategy, operations. But when it's time to design, I design. The age of the practitioner isn't a reaction to AI. It's a return to the thing we should have never been told to leave.

This week: → 2x brand sprints running → 1x Codex launched (50 signups in 24hrs) → 16x new prospects added to the pipeline → 1x lead magnet finally getting distribution → 1x outreach video that beat me Not everything worked. But the week moved.

New Freelancer's Codex class just dropped. (If you missed it, the Codex is a free collection of AI-powered guides for solo creative freelancers. Each one runs inside Claude.) Maren, The Steward. She covers the part nobody teaches. What happens between closing the deal and delivering the work. Kickoff prep. Boundaries. Scope creep. The close-out nobody does. "Your next client is sitting in your current one." As before, it's Free. Link below.

Last year I went from $55k/mo to almost zero. The creative work was fine. The business of freelancing nearly killed me. So I built AI tools to help me figure out the parts I was bad at. Sales. Pricing. Presenting work. Named them. Gave them specialties. They pulled me out of a bone-dry pipeline. Today I'm making them available to every solo freelancer for free. The Freelancer's Codex - three AI-powered guides that run inside Claude: → Holt the Pathfinder (Sales) → Conrad the Reckoner (Pricing) → Cleo the Bard (Delivery) No course. No PDF. A working partner. freelancer-codex.com

New Founders: Here's a list of things you DON'T need when building your brand for an early-stage startup: ❌ Brand Guidelines (You’re not an enterprise yet.) ❌ Email Signatures (Nice to have, but not needed.) ❌ Digital Letter Head (Why?) ❌ Print Collateral (2001 called and said “NO!”) ❌ Swag / Merch (Slap your logo on a t-shirt, DONE!) ❌ Zoom Backgrounds (For the love of god, NO!) ❌ Professional Headshots (Not needed for everyone.) ❌ Video Thumbnails (Ok Gary Vee, slow down!) ❌ Custom Illustration Style (Nope!) ❌ Custom Icons (Definitely not!) ❌ Custom Fonts (HECK NO!) ❌ Custom Photography (Why?) ❌ 20+ Page Website (SEO is dead.) ❌ Design System (You’re not Enterprise!) ❌ Full Visual Identity (Don’t waste your money!) ❌ In-House Design Team (Save by hiring externally.) ——— What do you think? Did I miss anything, or am I wrong about some of these? Comment below!

Rocky Roark ✶ Brand Sprints @RockyRoark

11 months ago

How I take a new brand from ZERO to Hero. → My process for building brands from absolutely nothing to a Minimum Viable Brand (MVB). When I partner with a founder or startup, they often lack a solid foundation for their brand or have none at all. They either need to raise

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The Rallyboard™ branding sprint took a slight pivot halfway through the project, and I'm glad we did. We felt that the original mark we landed on wasn't the best we could do, so we refined it further and removed the "R" shape and instead focused on creating an abstract mark that was both "flag" and "r". The new mark is much stronger and more unique for the brand. It feels simpler and modern.

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Two years ago, I partnered with GBH & PBS Kids to create a logo for an upcoming animated series called "Work it Out Wombats." It was a fun project with challenges—multiple rounds of revisions, various stakeholders, etc. In the end, the final logo wasn't 100% my creation but a combination of multiple concepts we explored that they tweaked in-house. Hearing the intro play almost every morning and seeing the logo I helped create pop up on the TV as my 15-month-old son watches the show brings me so much joy and pride in the project. I never thought in my career that I would help create something that would end up on TV, let alone something that my son would see every day. It's the best feeling not only as a designer but also as a parent.

Many freelance creatives have been discussing @Adobe's latest terms of service debacle, but many have missed the biggest issue. And it's not training AI.

Is @dribbble coming back from the dead? 😵 The new Dribbble leadership released some news today that has me excited again about the platform—for both freelancers/agencies and clients! With the new CEO, Constantine, at the helm, I'm eagerly anticipating a resurgence of Dribbble to its former glory! (: #freelancing #designers #creatives #clients #portfolios

Freelancers: What is the one thing you wish you had done differently at the start of your freelancing career?

Freelancers, tomorrow is Friday, and it is time to evaluate how your business is doing. Remember, holding weekly reviews is the best way to improve your freelance business. Go grab my free digital template when you sign up for my free newsletter! freelancertofounder.co

Freelancers: It's the end of the week, and it's time for everyone to evaluate what worked and what didn't this week. What were your wins vs. losses this week? My biggest win this week was creating a free template for all of you to help you create self-evaluations and keep the cycle going weekly and monthly. All you have to do is sign up for my newsletter (it's also free): freelancertofounder.co

I just recorded two new podcast episodes for the first time in months. It feels great to be back in the groove of creating content. Freelancers, what topics would you like me to cover in future episodes? The first new episode will be coming in June!

I was fired from my 9-5 job and went full-time freelance with zero money in the bank. Within 4 months, I had 6 months of expenses saved up and was earning $10k in MRR. Here's how I did it...

5 Simple Steps to Burn Your Freelancing Business to the Ground [Thread]

Freelancers: What is the one thing you wish you had learned when you started freelancing?

Freelancers: What has been your best-performing way of finding new freelance work?

Sometimes, the best way to grow your business is through coaching and mentorship. I've got a few mentors and am even part of a coaching program. Whether you're new to freelancing or a 10+ year veteran, it never hurts to gain knowledge.

Dear Freelancers, If work isn't coming in regularly, start posting and sharing regularly on social media. Create your work. It'll grab more attention than client work ever will.