мир @554mz

@jn_jackk ROAST

you're getting your awareness stages backwards you're pitching solutions to people who don't know they have problems "this is making you fat" means nothing if someone thinks they're not fat you need to show them the problem first make them feel the pain they didn't know existed then they'll actually care about your solution

alot of ppl look at their low conversion rate and think “lemme run more ads” learn to use the cards you’re dealt with. AKA convert your existing traffic rather than getting more there is clearly a flaw in your funnel that leaks revenue. you just need to find it do your upsells feel natural? is your headline too vague? there could be a whole host of problems point is, stop pouring water in a bucket with holes. fix the bucket

30 day money back guarantees do way more harm than good it plants doubt BEFORE they even buy it makes people think "wait theres a chance I need to refund???" either skip them entirely or add outcome-based guarantees have some confidence in your product people buy when they can't imagine regretting the decision

you're abandoning customers when they need you most… the moment immediately AFTER purchase is when buyer's remorse kicks in hardest lets say your customer just spent $4000 on postpartum fitness coaching their brain subconsciously starts looking for a reason to believe they made a mistake "did I pay too much?" "what if i never get my previous body back?" ofc they'll love the outcome when you deliver - but their brain needs reassurance NOW this mental conflict creates real physical stress that demands IMMEDIATE resolution that is where you come in... you see, most people abandon customers right after purchase, when psychological support is MOST critical this is why your onboarding matters just as much as your sales process flood your new customers with: - social proof from similar buyers - immediate quick wins - any form of community (esp when selling to women) - progress indicators each element reassures them that choosing YOU was the right decision the shorter the time between payment and onboarding, the higher the trust built you also need to realise that the average person is very attached to their money it’s your job to make the transaction feel as frictionless as possible this goes beyond customer service… use human psychology to your advantage

dont you hate when restaurant menus have 500 diff items you spend 15 minutes reading get overwhelmed order the same thing you always get choice overload PARALYSES your brain your pricing page does the SAME thing 5 different packages = confused customers who end up buying nothing keep it simple.

most businesses pick testimonials that make THEM feel good "amazing product, love it so much!" useless your prospects don't care how much someone loved your product they want proof it solves THEIR specific problem stop collecting ego boosts start showing problem-solution matches

your checkout has many different friction points... slow loading overlapping CTAs payment method promo code newsletter signup account creation fake countdowns each decision drains mental energy like physical exhaustion by the time prospects reach "buy" their brain is already fatigued every extra click is another layer of friction another chance to leave mental energy is finite ESPECIALLY if your ICP is younger remove the fluff. all you need is email, payment & buy

if you think 30-40% call show rates are normal… they're not. your post-booking process is FLAWED your prospect books a call, you say "see you then" and disappear until the appointment you then wonder why they ghost when the time comes here's what's ACTUALLY happening in their brain after booking: - initial dopamine rush fades within hours - competing priorities fill the mental space where your call used to matter - the problem that made them book feels less urgent - they start questioning whether they really need help this is why calendar reminders don't work. they don’t affect the prospect in any way shape or form the strongest show rate psychology doesn't just remind prospects about the call it makes them excited for the call WHILE building anticipation for the outcome your post-booking process needs to have some kind of incentive for the prospect it needs to SUBTLY remind them on why they booked in the first place most offers treat the booking as the finish line when it's actually just the beginning the period between booking and consultation is where sales are won or lost prospects who show up committed vs prospects who show up skeptical create COMPLETELY different sales conversations one becomes an enrollment call, the other becomes a convincing battle when prospects feel you've invested personal effort in understanding their situation, no-showing becomes stupid from their POV get your prospects to make simple micro-commitments before that call like watching a piece of info - or having a small conversation with you make the most out of your leads & stop running your biz on hopes and prayers

people will always want clearer skin people will always want to be taller people will always want a better sex life people will always want to know how to speak better the point is… the demand will ALWAYS be there push digital products that solve similar problems enjoy making a bunch of money in the process

@maxxmalist spot on🤝

just start. your copy isn’t gonna be perfect your product isn’t gonna be perfect your funnel isn’t gonna be perfect what will happen is that you will get better and better at what you do before you know it you’re making $$$ by pressing buttons on your laptop this all comes by simply STARTING

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