ActiveCampaign @ActiveCampaign

G2's Summer 2026 awards are out, and three results stood out: Best Estimated ROI, Fastest Implementation, and Easiest Admin. Those results are consistent with what we hear from customers directly. 83% of surveyed customers report seeing ROI within their first year, with an average of 10 hours saved per week. Fast time to value and low administrative overhead aren't features, they're the foundation the platform is built on. Thank you to every customer who took the time to share their experience on G2. 💙

@ChelleHoniker Hi Chelle! Thank you for reporting. If you ever come across an issue like that, you can reach us here: [email protected]

We analyzed 9,223 prompts from real Active Intelligence users, and the most common thing marketers are asking might surprise you. Not "write me a subject line." Not "build me a welcome sequence." Over a third of every prompt typed is some version of the same question: how are my campaigns performing and what should I do next? 25.6% of all prompts include a specific time range. People aren't asking for generic insights, they're asking for answers they can act on the same day. "Compare my open rates to industry benchmarks for the last 90 days and tell me where I'm underperforming" instead of "how are my emails doing?" That distinction matters more than it sounds. The first question gives you something to do, the second just gives you a number. If you're not getting useful answers from AI, it's usually not the tool. It's the question. Add a time range, name a specific metric, and tell it what format you want the answer in. That alone changes the output significantly.

This wasn't written by us. It was written by a Zapier journalist who compared ActiveCampaign to a platform you've probably used before. If you've been wondering whether the grass is greener, this is a good place to start. Full comparison here →nhttps://lnkd.in/gu4db5kk

Your campaign results are in, and Active Intelligence is already one step ahead. While you're reviewing open rates, click-through, and conversions, it's analyzing how your audience engaged and recommending targeted follow-up messaging before you've even had time to think about next steps. The momentum from your campaign doesn't have to stop the moment the send does. ✅

There's a difference between automating tasks and automating strategy. Most platforms can handle tasks. But you still have to figure out who to target, when to send, and what to do when a campaign underperforms. We handle both. Suggested segments surface your best audiences, smart goals track progress automatically, and AI-enhanced automations adjust as your contacts engage. So you can spend less time rebuilding and more time on the work that actually grows your business. 🪴

Most AI resources tell you what's possible, AI Lab shows you what's actually working. 🦾 Sean and Erin walk through what the AI Lab is (and what it's not). A living destination full of real workflows, real results, and real lessons from agencies, solo founders, and small teams. What it cost, what it saved, and what they'd change. 👀 Take a look: bit.ly/4ezdwYh

💡 Quick tip for anyone using AI in their marketing workflow: When you get a result you love, ask the AI — "What questions did I ask that led to this output?" Then save them for next time. You're not just getting work done. You're building a personal playbook that compounds every time you use it. This advice comes from Bob Pearson and Sean Blanda— and there's a lot more where that came from. Join us April 16 for the unveiling of AI Lab, a free resource hub! 👉 bit.ly/4uT47k7

When a small business finally has the tools to build a real digital presence, that's when things get exciting. Tim Preston, founder of VYBRNT breaks down how the ActiveCampaign and Webflow integration makes that possible, combining an affordable, powerful website builder with seamless marketing automation. A great digital marketing package doesn't have to be complicated. 🙌

Most marketers assume their emails are "fine." This calculator tells you if they actually are.👇 Plug in your open rates, click rates, and deliverability to see exactly how you stack up against industry benchmarks. 📊 Run the numbers!: bit.ly/41pQQC7

@katyamadonova Love to hear that, @katyamadonova!

The reason most marketers don't expand AI beyond ideation isn't skepticism about the technology. It's that they don't trust the output yet, and without that trust, handing off execution feels like a risk not worth taking. Our data shows confidence in AI-assisted work by maturity level: 🥚 Beginner - 9% 🐣 Developing - 38% 🐥 Intermediate - 57% 🐤 Advanced - 86% 🐔 Expert - 100% One inflection point drives almost all of the change. We're sharing the full breakdown and what to do with it at our April 16 AI Lab launch webinar. Save your spot 👉 bit.ly/3NqWGzV

Our answer is always "sooner than you think." When did you decide to automate? 🤔

Bob Pearson built Dell's first global social media organization. His take on first-party data: every company is already sitting on it — most just don't treat it like an asset. His framework is deceptively simple. Start with your data puddle — the right mix of proprietary and open source information specific to your work. Build it consciously. Ask better questions. Let AI's memory compound over time. This is exactly why we built AI Lab — free tools, real data, and practitioners like Bob and Sean who've actually done the work. It launches April 16.

POV: you before you join our spring innovation keynote We showed you what it looks like to get out of the weeds. Now let us show you how far you can go once you're free → bit.ly/46Z7ifL

Only 23% of marketers use AI across every stage of the marketing process, even though 63% are already using it for ideation. That gap became a question we couldn't ignore. That's why we built AI Lab — and we're unveiling it live on April 16. Join us at our launch webinar to: - See the full data and what it means for how you work - Get a first look at free tools built for working marketers - Hear from practitioners who are closing that gap right now 🪑 Save your spot: bit.ly/4uT47k7

Your customers are already on @WhatsApp, your marketing should be too. Welcome messages, follow-ups, order confirmations — all running automatically, without you lifting a finger. The most popular WhatsApp automation solution on @G2dotcom. Find out why with a free trial on us: bit.ly/4lAv73w

Asking AI for 3-5 options? Sean says that kids stuff. Here's what he does instead 👇 Watch the full conversation with Sean and Bob Pearson on-demand → bit.ly/4d147YG

Most marketers are using AI as a really smart search engine. Ask a question, get an answer, close the tab, go do it yourself. The AI never actually touches anything. With ActiveCampaign connected to Claude, that changes. ☑️ Ask how yesterday's campaign performed — it tells you and suggests what to do next ☑️ Tell it to add a prospect to a follow-up sequence — it does it ☑️ Ask it to find contacts who haven't purchased in six months — it finds them and enrolls them in a win-back automation The thinking and the doing, all in one place. 🙂‍↕️

Marketers are always sharing tips, advice, and questions online. We're listening and bringing those conversations front and center! Our take on this one: Email isn't dead. Doing it manually is.