HumanScale @AtHumanScale

I build brands. Usually for others. Pro human. I don't want to be right. I do want to be good. launchbox.design Joined May 2026

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HumanScale @AtHumanScale

12 hours ago

I think how different the world would be if Canada had a population of 150M and maintained it's culture, but I also can't think of where we'd put all those people. Then I remember that my home province of BC is 2.5 times the size of Japan.

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HumanScale @AtHumanScale

13 hours ago

A huge advancement in AI will be when it admits it just doesn't know.

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HumanScale @AtHumanScale

14 hours ago

Been a long time since I cared about Ford, but that's pretty sweet.

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HumanScale @AtHumanScale

14 hours ago

@tomfgoodwin I heard a great quote once (not sure who said it) - 'I don't want to be right, I want to make money'. What people want, often, is their worldview validated. They want things to work on their terms, not reality's terms. But they also want to take off the cognitive load.

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HumanScale @AtHumanScale

20 hours ago

Smart.

Xylobits @XyloBits

2 days ago

they turned empty walls into business idea

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HumanScale @AtHumanScale

a day ago

Colonial typesetters forced Indian scripts into Roman grids. Rigid, mechanical, foreign to the traditions the scripts came from. The independence press redesigned them.

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HumanScale @AtHumanScale

a day ago

Fisker is one of the great designers of our time. This is a 30 year old car FFS.

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HumanScale @AtHumanScale

a day ago

@synaesthesiajp True in some ways, not in others. There are ideas that require exploration. The execution can´t be separated from the idea itself. A painting, for example, is part exploration. So is a lot of music composition. There are connections between our minds, hearts and hands.

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HumanScale @AtHumanScale

a day ago

Designers, architects, filmmakers, writers all contribute to the mental environment that we all inhabit. Act accordingly.

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HumanScale @AtHumanScale

a day ago

Brands at their best carry eudaimonic value. Not just pleasing but meaningful. Integrated into a larger sense of being for someone who has a specific relationship to specific places and experiences. This is why it is important to understand the meaning you want to deliver.

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HumanScale @AtHumanScale

2 days ago

Windsor McCay was both of his time and way ahead of it.

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HumanScale @AtHumanScale

2 days ago

x.com/AtHumanScale/s…

HumanScale @AtHumanScale

4 days ago

x.com/i/article/2063…

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HumanScale @AtHumanScale

2 days ago

@chaosof_web3 Levels. Rory Sutherland didn't study behavioural economics, but it's been his career, so fine. I have a degree in economics, but it's not my career - so I limit myself, but I also know when other people are talking out of their ass (which is a LOT).

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HumanScale @AtHumanScale

2 days ago

The other thing that I notice a lot on Twitter is people that have clearly never studied economics talking about economics. Say whatever, people will believe you I guess.

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Timii🩶 @0x_Timi

2 days ago

if you’re not differentiating on what you do, your last hope is to differentiate on who you’re doing it for. get both right and you’re really gonna be unstoppable. you become a “brand” - not cuz you think you are . but cuz people have experienced you as one. differentiate!!!

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HumanScale @AtHumanScale

2 days ago

@0x_Timi I get clients to answer two questions. 1) Why do you choose these particular people? 2) Why do these particular people choose you? Differentiation is in there somewhere.

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Give A Shit About Nature @giveashitnature

2 days ago

A poisoned rat doesn't die fast. It goes slowly and painfully. It clumsily wanders out in the open for a day or two, which makes it the easiest meal around for the owl, the hawk, the fox, or the snake that was already hunting your rodents for free. They eat the dying rat and swallow the poison with it. Then it builds up in them. The numbers are grim. At one Massachusetts wildlife clinic, 100% of the red-tailed hawks tested carried anticoagulant rat poison in their bodies. In California, testing found it in 69% of endangered San Joaquin kit foxes. These second-generation poisons linger in tissue and pass from one animal to the next, killing by slow internal bleeding. So you poison the rats, and you poison the exact predators that keep rats in check. The yard ends up with more rodents, not fewer. Skip the bait. Seal the gaps where they get in, cut off their food, and use snap traps if you need them, indoors and away from kids and pets. Then let the hawks and foxes handle the rest.

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HumanScale @AtHumanScale

2 days ago

Unbelievable cruelty. When you buy cheap meat, there is always a price that is getting paid.

Dwarkesh Patel @dwarkesh_sp

3 days ago

In medieval times, within the arms race of ever more demonic torture devices, some sadistic genius came up with the idea of the Little Ease. This was a prison cell built so small in every dimension that a grown man could not stand upright in it nor lie down at full length nor

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HumanScale @AtHumanScale

2 days ago

@NikoMcCarty Helping people explain ideas is basically what I do. I'd support this. I'm setting up a free bootcamp that can help people develop better clarity around messaging, as well as other pillars for raising (finance, team, market).

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HumanScale @AtHumanScale

2 days ago

Brand debt operates similarly to tech debt , except the debt only becomes consequential whenever competitive or regulatory conditions force the company to actually compete for customers again. In this way good branding and advertising are indicative of a healthy, competitive market.