Carty Media @CartyMedia

"More traditional [forms of marketing] know 18 months in advance, creators [have to do things] 18 hours in advance - they need to be able to react. This is such a vital point, traditional marketing was an annual strategy, for creators and across social, we really have to pivot day to day while still keeping the core. The better way around this is through creator partnerships, where they are staying on trend, and partnering with traditional, where traditional keeps their 18-month timelines and clearer brand guidelines. Brad Haugen of @Lionsgate, Alyssa Lans at United Talent Agency, Matt Sandler at @amazon and Jennifer Weiner from @hellosunshine for CSpace at @CES

Wondering how to get on podcasts? Podcasts are a powerful marketing tool that can: 1. Build your credibility & authority in your industry 2. Earn high-quality backlinks that boost your SEO 3. Increase brand visibility through social shares & engagement 4. Create long-form, authentic content that connects with your audience 5. Gives you multipurpose material you can repurpose into blogs, short videos, and social posts When you show up as a guest, you’re building trust with that podcast’s audience in addition to your audience. You’re also growing your online presence, and fueling your content strategy from just one conversation. This is why we help our clients land podcast guest spots; which is just one of the many ways we grow their brands.

You wouldn’t drive somewhere new without directions, so why are you doing that in business? Before you start marketing, plan it out. Here’s your 3-step check before you start posting or running ads: 1️⃣ Know your brand: What’s your mission, vision, tone, and core values? 2️⃣ Know your audience: Who are you talking to? What do they need, want, or struggle with? 3️⃣ Know what you’re up against: What are your competitors doing? What is working for them? What isn’t working? These are all questions you need to ask to build a successful strategy. This is why every full-scope client we work with gets a 40-page custom marketing strategy before anything goes live. Strategy always comes first.

Having our finger on the pulse is something we pride ourselves on. Back in 2018, during the rise of ICO 2.0, Howard Marks pulled a select group of media — us included — aside to announce his latest venture: StartEngine. Kickstarter meets Wall Street. A platform where anyone, not just VCs, could invest in startups. Not perks — equity. We’ve helped several clients get listed and funded on StartEngine, with the strategy, compliance, and investor marketing needed to drive momentum. Because when your customers become your shareholders, everything changes. And when our clients win, we win.

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Elevating Paderia's social media presence was a journey! From dynamic content creation with a killer production company to strategic social media training, we equipped them for franchise success. To get there, we dove deep into their branding, crafted a tailored 40+ page marketing plan, and sparked content ideas that resonated. Our team directed content creation, scheduled posts, and developed captivating captions. With custom shot lists and a keen understanding of their brand, we're proud to have played a part in Paderia's expansion to multiple locations. Let's make your brand shine too!

@stoolpresidente Unrelated but we saw your doppelgänger yesterday at Villiage Inn on Balboa Island. Should have snagged a 📸

Unraveling Threads’ Potential 🧵🪡 Brace yourself as we unravel the secrets of this innovative platform and provide expert insights to help you navigate and succeed in this new digital landscape. cartymedia.com/threads-app-un…

Does anyone have experience with Seamless.AI? Would love to hear your experience as we are considering implementing it into our tech stack. login.seamless.ai/invite/ashley-… #sales #thereIsNoQ5 via @Seamless.AI

@adiokingeth No date? Seems 🐟🐠

The pace of AI is insane. Huge developments this week from Bing, Google, ChatGPT leaks, an AI-powered church, Meta, Framer, AMD, GitHub, Salesforce, Synthesia, McKinsey, Mercedes, and AI QR codes. Plus, 50 new AI tools. EVERYTHING you need to know and why it's important:

@NathanLands @BrianEntin and @NewsNation covered the story

False, we’ve had WFH since inception, it comes down to having systems and processes in place that don’t require meetings this includes but isn’t limited to slack, Asana, and monitask for productivity tracking. It’s up to the team to meet the deadlines in Asana and communicate in slack then managers to keep track and make sure productivity is above 90%

So...I thought Photoshop was in trouble because of AI. But now, Adobe's new AI-enhanced Photoshop beta is out. And it's one of the most magical things I've ever seen. 13 game-changing examples that'll blow your mind:

BREAKING‼️ Elon Musk officially announced Linda Yaccarino as the new CEO of Twitter.

I gave GPT-4 a budget of $100 and told it to make as much money as possible. I'm acting as its human liaison, buying anything it says to. Do you think it will make smart investments and build an online business? Follow along 👀 (Day 3)

Thank you, Melissa Rudy at @FoxNews for the interview & highlighting this important issue. Better understanding risk allows people to make the best and most individualized healthcare plans for themselves, which is essential in breast cancer screening! #bcsm #KnowledgeIsPower

Fox News @FoxNews

3 years ago

FDA issues new mammogram regulations aimed at further breast cancer prevention fxn.ws/3mHHmBd

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One of the biggest mistakes we make in social media is prioritizing activity over results. Pieces of content, number of posts or checking the box (post about product X ✅) to please clients or colleagues is not a strategy. Instead what would it take to: • Strengthen community • Inform & support customers • Increase awareness & brand affinity What am I missing?

Google's answer to ChatGPT is here! 🍿🍿🍿 👇 #Bard demo below + Google's official announcement! 🔗 blog.google/technology/ai/…