Content Authenticity Initiative @ContentAuth

‼️ AI-generated content can feel nearly inescapable. From social media feeds and music streaming services to online marketplaces and digital communities, it increasingly seems as though our information ecosystem has become saturated with synthetic content. 🎨 It’s driving demand for spaces that prioritize human creativity. Some platforms are experimenting with proof-of-humanity requirements and restricting AI-generated content. Others are introducing tools that allow users to reduce the amount of AI-generated content they encounter. Across industries, creators and audiences are seeking greater transparency about how content is made. 🗣️ Join Henry Ajder, CAI advisor and Founder of Latent Space Advisory; Sarah Rapp, Group Product Manager at Behance, Adobe; Nathan Freitas, Director of Reality at Proofmode; and Stu Rogers, Co-Founder and CEO of Spread for a virtual conversation. They’ll discuss the emerging movement toward safe havens for human creativity and AI-free spaces, the role of Content Credentials in supporting transparency and authenticity, and the technical, social, and philosophical questions that arise when defining what "human-created" means as AI becomes increasingly pervasive. ➡️ Register: 6473872-15.events.kaltura.com

🇸🇬 Recently, we co-hosted the 2026 Content Authenticity Summit in Singapore, where policymakers, technologists, media leaders, and platform representatives came together to tackle one of the biggest challenges of the AI era: rebuilding trust in digital content. 🗣️ Discussions focused on practical adoption of Content Credentials, interoperable approaches to provenance, and how organizations across APAC are stepping into leadership roles on digital trust and transparency. "The question everyone is asking in this era of AI confusion is no longer whether content authenticity matters," writes Santiago Lyon, Head of Advocacy and Education at the CAI. "It's how fast can we scale it to re-establish trust across the wide range of industries for which trust is essential." 👀 Read more reflections and key takeaways here: contentauthenticity.org/blog/reflectin…

🎓 We're pleased to welcome @parsonsdesign @TheNewSchool as the first arts and design school to join the Content Authenticity Initiative as a member! The next generation of creative professionals is learning what Content Credentials makes possible, as well as informing its direction, thanks to the school's continuing work. 🎨 "At Parsons, we see every day how emerging creatives are critically engaging with AI and developing new processes for their creative work," said @jeongki Lim, Dean of Parsons School of Design Strategies at The New School. "Joining the Content Authenticity Initiative is a constructive step toward affirming their rights as creators and collaborating with partners to build a more sustainable creative economy." Provenance isn't an abstract concept for this generation. It's a practical concern they're already thinking about as they enter the field. Read about a collaboration between Parsons and @Adobe, led by @bfrancesi, Senior Principal Designer, Machine Intelligence & New Technology at Adobe: adobe.design/ideas/creativi…

🪩 We're hosting a special gathering in New York as part of @Techweek_ that goes beyond the AI conversation to explore what meaningful transparency looks like across the creative ecosystem: who made something, how it was made, and why that matters, whether you're a creative professional, a developer, or a startup founder scaling to enterprise. 🎤 Hear from product leaders at @Adobe, @LinkedIn , and ecosystem implementer @PixelstreamInc on how they took Content Credentials from concept to product. 🎨 Learn from two working artists on how they use Content Credentials to protect their work and assert their creative intent. 🥂 Get hands-on experience with product demos and connect with others working toward a more trustworthy and transparent digital ecosystem. Drinks and heavy appetizers are on us. Speakers: Andy Parsons, Global Head of Content Authenticity, Adobe Daniel Tweed-Kent, Verifications Product Lead, LinkedIn Tim Murphy, Co-Founder, Pixelstream Aundre Larrow, Director and Photographer Fabiola Lara, Illustrator Hosts: Coleen Jose, Sr. Product Marketing Manager, Content Authenticity, Adobe Jen Tse, Community & Advocacy Lead, Content Authenticity Initiative, Adobe RSVP: partiful.com/e/s9ffBVagaNmF… (Given limited capacity, we'll follow up to confirm your registration.)

AI-generated content can feel pretty inescapable these days, saturating our social media platforms, music apps, shopping sites, and more. As backlash has grown, so too have efforts to build truly “AI-free” spaces. How can platforms use the @C2PA_org standard of Content Credentials to distinguish machine-generated from human-made, and create safe havens for human creativity? CAI advisor and Latent Space Advisory founder @HenryAjder explains.

📹Video is the next frontier in the movement for content transparency. Now, cutting-edge implementations are enabling end-to-end transparency from capture, to edit, to publication and playback. 🗣️Join Jen Tse (Community Manager, CAI at Adobe), Elliot Marris (Production Workflow Specialist, Sony), Francis Crossman (Principal Product Manager, Premiere Pro at Adobe), and Kenneth Warmuth (Media Engineer and Product Manager, WDR) for a virtual discussion on how C2PA-enabled video pipelines are becoming a reality, and why interoperability across video cameras, editing tools, and distribution platforms is critical for provenance at scale. Register: 6473872-10.events.kaltura.com

How will generative AI impact national security? UC Berkeley professor and CAI advisor Hany Farid spoke with Secretary Janet Napolitano about her predictions. "There's a lot to be excited about and there's a lot to be worried about," she said. Read more: contentauthenticity.org/blog/generativ…

👏 We are thrilled to welcome Panasonic as a member of the Content Authenticity Initiative (CAI), joining more than 4,500 media and technology companies, non-profits, creators, educators, and many others working together to build trust and transparency in our digital ecosystem. "By joining the CAI, we are committed to contributing to the ecosystem, ensuring the authenticity of digital content, and fostering an environment of trust and transparency online," said Toshiyuki Tsumura, Business Division Executive of the Imaging Solution Business Division at Panasonic. Read more: contentauthenticity.org/blog/panasonic…

These examples highlight the value of—and need for—widespread implementation of Content Credentials (digital “nutrition labels") from the @C2PA_org and the work of the Content Authenticity Initiative to accelerate this.

God of Prompt @godofprompt

a year ago

You can use 4o to generate fake documents in seconds. Most verification systems that ask for "just send a photo" are officially obsolete. Here's 7 examples that should terrify everyone: 🧵👇

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📸 Visual journalists witness and record real events, and their work is crucial to upholding democracy. But their profession is fraught with challenges: their photographs and videos can be stolen, manipulated, and used out of context; their credibility can be undermined in a media landscape of increasing distrust and easy deepfake creation. 💡 How can digital provenance help address these issues? 🗣️ Join us for a conversation with @EyeAkili, executive director, National Press Photographers Association (@NPPA); @DavidButow, photojournalist; Santiago Lyon, head of advocacy and education, CAI; and @jentse, community manager, CAI. We’ll discuss the NPPA’s new implementation of Content Credentials, how visual storytellers can incorporate Content Credentials into their workflows, and the benefits of content provenance for the media and creative industries. ❗️This virtual event is free and open to the public. RSVP here: community.contentauthenticity.org/events/details…

💰Scammers are using generative AI to prey on their victims' emotions with increasingly sophisticated attacks. This month, CAI advisor and UC Berkeley professor Hany Farid writes about how AI-generated deepfakes are being used to swindle enormous sums from people looking for love. 💔According to the FBI, romance scams cost US consumers over $600 million last year. This is almost certainly an undercount since many victims may be too scared or embarrassed to report this crime. In one case, criminals posing as Brad Pitt sent their victim AI-generated images of the celebrity. When asked about the images, the victim stated, "I looked those photos up on the internet but couldn't find them so I thought that meant he had taken those selfies just for me." Read more: contentauthenticity.org/blog/march-202…

🟡Over the past few decades, advancements in image manipulation and synthetic media have challenged our ability to distinguish fact from fiction. With the rise of generative AI, the stakes have never been higher. Join leading experts Hany Farid (UC Berkeley professor and co-founder of GetReal Labs) and Santiago Lyon (head of advocacy and education for the Content Authenticity Initiative at Adobe) for a timely conversation on the evolving landscape of digital forensics and AI-generated media. This discussion will explore how forensic techniques have evolved, the challenges of detecting deepfakes, and the role of provenance technology like C2PA Content Credentials in building trust in digital content. We’ll examine the ethical, legal, and technological implications of AI-driven media, as well as what the future holds for detection and authentication in an era where seeing is no longer believing. 🟡 What we’re covering • The evolution of digital forensics over the past 30 years. • Cutting-edge detection tools and their limitations. • Ethical and legal considerations of AI-altered media • The future of forensic verification in an AI-driven world Join us! contentauthenticity.org/blog/cai-commu… #contentcredentials #contentauthenticity #C2PA #AI

Yesterday, we hosted a special side event with @ContentAuth at #RightsCon2025! It was the first CAI meetup in Asia, and the energy was electric! ⚡ Here’s what went down.

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🎨 📸 Meet Alexsey Reyes – a Houston-based artist and photographer bringing vibrant, dreamlike portraits to life. Known for his bold use of color and light, Alexsey’s work explores themes of self-love, identity, race, and unity, often spotlighting musicians and creatives from Houston’s Hispanic community. He taps into generative AI tools to streamline his workflow—freeing up more time to focus on crafting powerful visual stories that celebrate diverse representation. Alexsey is also a strong advocate for Content Credentials, using them to attach info about his creative process directly to his images. This ensures his work is protected and properly attributed wherever it’s shared online. “It’s that blanket of security we all need as creators,” he says. 👀 Want to start viewing Content Credentials? Download the Adobe Content Authenticity browser extension to view and interact with the open standard for experiencing context with content: chromewebstore.google.com/detail/adobe-c… 📰 Read more in the Washington Post: washingtonpost.com/creativegroup/…

🎙️ Thanks to a combination of generative AI techniques, language barriers in video are becoming a thing of the past. It took Hany Farid, UC Berkeley professor and CAI advisor, just 3 minutes to create AI-generated videos in which he speaks French and German in his own voice, using an original in which he speaks in English. 🧠 The potential applications of this technology are exciting—and concerning. Read more on the CAI blog, and see the videos for yourself. contentauthenticity.org/blog/february-…

🌟  NEW | We are thrilled to celebrate an ecosystem milestone: @Cloudflare's service for image optimization and delivery, Cloudflare Images, will now be supporting C2PA Content Credentials. Today, Cloudflare also joins the Content Authenticity Initiative as a member. 🌐 If you use the internet, chances are that Cloudflare has touched your experience. Millions of internet properties, comprising about 20% of the web, utilize Cloudflare’s services. Cloudflare Images’s implementation will ensure the last-mile delivery of Content Credentials to the end user when a site owner or content creator opts to preserve them. ❗ They are the first major content delivery network to support Content Credentials, and their precedent-setting implementation represents an enormous step towards a more trustworthy internet. Learn more in our Q&A with @williamallen, Head of AI Control, Privacy, and Media Products at Cloudflare: contentauthenticity.org/blog/cloudflar…

🤔 Trust is the bedrock of journalism. How can news and media companies get started with Content Credentials to express provenance and build trust? 🗞️ Join Santiago Lyon, Head of Advocacy and Education at the CAI, in conversation with Laura Ellis, Head of Technology Forecasting at the BBC, as they discuss digital content provenance in the news media space. They'll talk about the value of provenance for news brands and audiences to help bring clarity in an increasingly confusing media landscape, how news companies like the BBC are implementing Content Credentials, and the future of provenance in journalism as it relates to policy and education. RSVP to this members-only event: community.contentauthenticity.org/events/details…

🟡 NEW | The first smartphone with Content Credentials built-in was announced today in Samsung’s new Galaxy S25, attaching Content Credentials for AI-generated images from the Galaxy S25. This is a major milestone that brings access and awareness to digital provenance for consumers globally. “As the first smartphone manufacturer to adopt this standard – and join the Coalition for Content Provenance and Authenticity (C2PA) – Samsung is setting an important precedent by bringing transparency to digital content at the device level,” says Andy Parsons, Sr. Director for the Content Authenticity Initiative and steering committee member of the C2PA representing Adobe. “This commitment comes at a crucial time and will accelerate broader adoption of content authenticity standards across the industry. I hope to see other smartphone makers and hardware providers follow Samsung's lead, to further strengthen the foundation for a more transparent and trustworthy digital ecosystem." Join us in this work! contentauthenticity.org/membership

❗ We're delighted to share that @sip_oficial, a non-profit organization dedicated to defending and promoting freedom of the press and expression in the Americas, has joined the CAI. 💪 "We are committed to develop strategies that will help us identify and counter disinformation, promote media literacy, and strengthen the trust of our audiences," said José Roberto Dutriz, IAPA's president. 🗞️ The IAPA represents more than 1,300 print media, television, radio, digital natives, press associations, service providers, and individuals throughout the Americas. Read more: en.sipiapa.org/notas/1216834-…