I've designed for a billion brands based on my gut. Now, I use AI & data to make designs scientific because it makes more impact. Follow along to see the light.designscientist.com/design-store Free: Design like a ScientistJoined March 2023
Want to level up your design skills (as a non-designer)?
Learn how top brands like Shopify, TikTok, and Dropbox use design to convert visitors into customers.
Grab the free 5-day course 👇
tinyurl.com/5etnzn5u
The best designers I know don't just move pixels—they move emotions.
Anyone can learn the tools. The power comes from knowing which details matter and which to strip away.
Technical skill is just the price of entry.
The real difference maker is developing good taste.
The most dangerous brand blindspots?
The ones you can't see.
90% of brand strategies fail because they skip the basics:
- Is your messaging consistent?
- Do customers remember you?
- Does your design drive decisions?
Not sure?
Grab my brand audit checklist (link ⬇️)
Another experiment out - many more to come
We keep building @latecheckoutplz so we can stay sharp for our clients at @meetLCA and @DesignScientist (and also to have fun and build with our community, of course 🥳)
just built something fun: offerbutton.com and it’s 100% free for founders
story time - back in college i built a dating app. making ok money from ads, nothing crazy.
one day, random email hits our help inbox: "interested in acquiring your site, wanna chat?”
It was a
TLDR - Aaker's 5 brand personalities
1. Excitement
2. Sincerity
3. Competence
4. Sophistication
5. Ruggedness
To discover or dial in your brand personality, visit the DeSci website and schedule a strategy session.
In 1996, a marketing professor discovered something fascinating about brands:
People don't just buy them—they form relationships with them.
And like you and me, brands have personality traits that create emotional connections.
Let's find your brand personality:
How do you design for connection?
For this project, I used human-focused design:
- warmth instead of corporate polish
- illustrations instead of stock photos
- connection points instead of contact forms
Breaking convention to build community, not just another platform.
"Make it less techy,” the founder said,
"My clients aren't hackers living in San Francisco - they’re government workers in DC.“
“I don't want to look like a web3 tech company.”
That was the brief.
Here’s what I did with it:
42 Followers 1K Followingnon-woke - believer in $BTC and coffee more than god (sorry, gold) - researching AI induced work displacement - ALGO=EVERYTHANG
91 Followers 482 FollowingIndie dev & founder | VivoRank (rankings/reservas/clubes) | React+TypeScript+Supabase | Producto B2B SaaS | Building in public
2 Followers 113 FollowingFounder of https://t.co/MFEeYTRFTk
Sharing of what I am learning today
Playing around 🥳
1) https://t.co/w5BNA7EPSX
2) https://t.co/SBTTsphHmU
257 Followers 413 FollowingEngineer turned app dev. Jesus is the way. Artist & philosopher in training. Modern architecture. Building https://t.co/7JqSG1WK1B and Captiur.
28 Followers 1K Following🇭🇳 📍🇪🇺 ▤▥ Scouting for visual stories & hunting Latin American genart masterpieces ▤▥ Art Collector - Hard Worker 👨💻 https://t.co/tiMyoBGt7U
6 Followers 134 FollowingDesigner from the northeast with a passion for watercolour, dark chocolate, coffee, gardening, plants, vintage objects, and the beach ⛱️
79 Followers 1K FollowingOblong Design is a multidisciplinary studio, specialising in design for print, brand identity, animation and interactive media.
38K Followers 7 FollowingI help you turn your ideas into income with cash-flowing businesses. Follow along for trends, startup ideas, tools and growth tactics