Digiday @Digiday

Authority, insight, and honesty on digital media and marketing. digiday.com New York Joined February 2009

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Digiday @Digiday

8 hours ago

The winning move for advertisers isn’t to chase every new rights deal; it’s to find ways to aggregate across them. Partner insights from DIRECTV Advertising. buff.ly/iZ8jo45

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Digiday @Digiday

10 hours ago

Reuters and Time adopt a ‘block-all’ AI bot strategy, part of a broader publisher move toward whitelist-only access. buff.ly/e6bTTyN

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Digiday @Digiday

12 hours ago

As programmatic automation and AI agents reshape the traditional upfront marketplace, media buyers are navigating a new balance. buff.ly/95WMyPz

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14 hours ago

Agencies and marketers are rethinking identity infrastructure, and there are a few ways forward. buff.ly/gKDc23o

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16 hours ago

The PE-owned independent continues to acquire shops that round its offerings, the latest adding creative and performance assets as the two explore how to apply AI. buff.ly/tiEKvnn

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18 hours ago

The south of France isn’t the only place in June CMOs flock to for creative currency. digiday.com/marketing/stor…

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The promise of AI efficiency versus the messy, financial-based reality is creating ongoing tension as the industry continues to debate whether AI expedites work, scales creative and curbs costs. “Whether or not it does or doesn’t is still completely all over the place,” said Vic Drabicky, founder and CEO at January Digital, an independent media […] buff.ly/NOB0gL0

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Digiday @Digiday

22 hours ago

Some smaller U.S. startups, like Crumbl Cookies and Olipop, are getting into the spirit of the World Cup with watch parties and soccer-themed products. buff.ly/hEnYfrD

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a day ago

Richer contextual signals don’t replace identity-based approaches. In many cases, the two work best together. Partner insights from Seedtag. buff.ly/PxHecFa

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a day ago

OpenAI has updated its EU ad policy to confirm personalized ads will only be served to users who explicitly opt in. buff.ly/23USq4X

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Digiday @Digiday

2 days ago

The CMA has, on paper, given publishers a right to refuse AI in search. But because it’s opt-out, and Google is slow-walking the data needed to judge the impact, that right is barely usable, publishers say. buff.ly/aTBmqfm

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2 days ago

As Liftoff Mobile raises $437 million, Jeremy Bondy explains its return to the public markets and how the app economy still has room to grow. buff.ly/ouGyT2O

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Digiday @Digiday

2 days ago

TikTok Shop has earned its place in the brief. What nobody has worked out yet, is who should actually run it. buff.ly/AqFJjh9

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2 days ago

The upfront has begun to move, and sports is leading the way, but budgets are getting tighter as the buying season progresses. buff.ly/2ijKsJB

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2 days ago

Walmart is cracking down on redundant or inefficient uses of AI internally, knowing the technology has a price tag. buff.ly/LWTG3qx

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4 days ago

The Blackstone-backed mobile app performance engine is drawing comparisons with standout performer AppLovin. buff.ly/zw0U1yW

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5 days ago

YouTube's Gemini Omni integration has highlighted some of the major problems generative AI poses in the creator economy. buff.ly/jiYUZCr

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5 days ago

Some agencies are done making ads. Now they want to make hits. buff.ly/auR6X4j

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Digiday @Digiday

5 days ago

While it’s hardly a fresh observation, it is a timely one. Coca-Cola is about to kick off a global agency review covering media, data and tech,. buff.ly/iGBxkSy