Event Marketer @EventMarketer
For creators of the brand experience. https://t.co/YYiP956uWL eventmarketer.com Norwalk, CT Joined November 2008-
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ICYMI—5 things we’re watching in #experientialmarketing: -Stella Artois’ rooftop Clay Bar 🎾 -ŌURA's pop-up Pawn Shop 💍 -Anua’s Dew on the Go beauty event 💋 -Maple Street Biscuit Company's “Biscuit Blasters” 💥 -Domino's Worldwide Rally 🍕 tinyurl.com/45zfha9x
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Some say trade shows are "no fun." Square disagrees. So at NRA, it unleashed a pre-event skate show, mini-troopers dropping gift cards, a branded diner and in-booth performances: tinyurl.com/y6mkv4rv
Hendrick's AnotherLand was a live theater experience guided by botanical identity, 90 min of choreographed chaos, and a product reveal. Here's what world-building looks like: tinyurl.com/cuuj3e3j
At Licensing Expo, exhibitors representing IP from heavyweights like Netflix, BBC , Hasbro and Lego commanded attention with live actors, nostalgic touchpoints and whimsy: tinyurl.com/427ejfzb
5 things we’re watching in #experientialmarketing this week: -Stella Artois’ rooftop Clay Bar 🎾 -Oura’s pop-up Pawn Shop 💍 -Anua’s Dew on the Go beauty event 💋 -Maple Street’s “Biscuit Blasters” 💥 -Domino’s Worldwide Rally 🍕 tinyurl.com/45zfha9x
A “Manifesting Marilyn” exhibition at Genesis House pays tribute to the icon, and draws parallels between her story of reinvention and the brand’s own evolution: tinyurl.com/35nxzhzu
🚚 Experiential Marketing Trend of the Week—This week we’re talking about rolling stunts... tinyurl.com/nhaexrxz
Beacons are making a comeback—we take a closer look at the tech, including what metrics it tracks well, and how best to use it: tinyurl.com/42fmxx8y
"It's a lot of curation that has to exist for social media, for a television show and for livestreaming." –Hulu's EVP of Publicity on what it takes to pull off Get Real House. Full breakdown: 👇 tinyurl.com/2t4ynjr3
Roughly 55,000 tons of food is wasted annually at U.S. business events. So we asked leading marketers and venues to share the #sustainability tactics that actually make a difference: tinyurl.com/5n6vjr82
⏳ Experiential Marketing Trend of the Week—This week we’re talking about the keepsake long game... tinyurl.com/362bfx8z
Tapping into a new demographic, SheaMoisture activated around the F1 Miami Grand Prix with a newsstand pop-up, glam-themed influencer events and floating billboards for maximum reach: tinyurl.com/yepm72ku
A *golden* opportunity... Inside McDonald’s multifaceted “KPop Demon Hunters” partnership and events: “Impact doesn’t always require scale. This event was deliberately bespoke and fan-forward.” tinyurl.com/4taf4zwy
News Brief: This week’s hot takes and topics in experiential marketing cover cave raves, salty stunts and nostalgic Bowl Heads. tinyurl.com/mt9c3wf9
Tapping into a new demo, SheaMoisture revved up #F1 Miami with glam influencer events, floating billboards and a "Hot Off the Press Newsstand," to put its Silk Press product to the test in the Florida humidity. tinyurl.com/yepm72ku
Roughly 55,000 tons of food is wasted annually at U.S. business events. So we asked top marketers and venues to share the #sustainability tactics that actually make a difference: tinyurl.com/5n6vjr82
Beacons are making a comeback—we take a closer look at the tech, including what metrics it tracks well, and how best to use it: tinyurl.com/42fmxx8y
✨Winners announced! ✨ Introducing the winners of the 24th annual Ex Awards, the oldest and most prestigious recognition program for experiential marketing. Check out the year's best campaigns: tinyurl.com/3m9jkmp2
#EMSLive was jam-packed with action—see everything that went down on day two... Highlights: A Canva keynote, the B2B Dream Team panel, 1-on-1 attendee meetups and the first-ever EMS Lip Sync Battle 🎤: tinyurl.com/3wu9vn3e
5 things we’re watching in #experientialmarketing this week: -Minute Rice’s “Bowl Heads” creator event 🍚 -Columbia’s rave in a remote cave 🪩 -Morton’s attempt at a flash mob ☂️ -A&W’s smashed-up restaurant 🍔 -Magnum’s sweet fashion show in Cannes 👗 tinyurl.com/mt9c3wf9
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