IBA International @IBAPR
IBA offers a radically different way of implementing press relations programmes. More of our social content: https://t.co/qk63f2HkID iba-international.com Oakham, England Joined June 2009-
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The age-old PR question of ‘what journalists really want’ has finally been answered! With over 1,800 journalists' feedback, @Cision’s 2026 State of the Media Report answers what makes them consider certain stories over others! bit.ly/PR_PR_2206
Forget cold calling - it’s time to meet #journalists where they are! Our latest @IBAPR blog shares insights from @Cision State of the Media Report on how to align yourself as a credible evangelist on #SocialMedia - after all, 97% of the media are there! bit.ly/PR_TLP_190626
79% of consumers prioritize #brands that reflect their personal values. This makes authentic executive communication more critical than ever. It’s time to cultivate your executive's position into a credible and trusted voice in your target media: bit.ly/PR_IBAAsset_15…
Knowing where your #brand stands in the #AISearch visibility battle can feel never-ending – track too many prompts & the data is noisy, track too few & you’re not noisy enough. Check this @semrush blog to see which prompts to track & where to focus next: bit.ly/PR_Trend_100626
The #WorldCup is no time to sit on the B2B #PR sidelines! ICYMI, our latest blog shares the value of cutting through the noise when cultural events take the spotlight. It’s time to bring PR home during the World Cup with targeted thought leadership: bit.ly/PR_TLP_150626
With #AI forming opinions based on brand's content, B2B digital footprint now matters more than ever! #B2B marketers need to surface industry insights & operational knowledge into one AI-readable source of the truth – here’s a good checklist: bit.ly/PR_AI_1006 @searchland
The #FifaWorldCup is here & B2B brands must not sit on the sidelines. So how do #B2B PR pros cut through the media noise when target buyers are glued to a different kind of pitch? Don’t bench your strategy – change your tactics – here’s our game plan: bit.ly/PR_TLP_1206
Listen up, B2B Marketers! #LinkedIn is expanding its post insights & it could help shape your content strategies. It’s new ‘in network reach’ & ‘out-of-network reach’ make it easier to understand posts reach & how it's resonating: bit.ly/PR_Trend_0806 @socialmedia2day
In the #B2B world, #SocialMedia isn't just extra content – it’s how you nurture leads and land your message directly. If your strategy is missing, IBA can help establish your #brand voice and tackle customer pain points head-on: bit.ly/PR_IBAAsset_08…
Journalists are more reliant on PR-provided content than ever before, but with their inboxes flooded with pitches, how can #B2B PR & marketing pros win the fight to stand out? ICYMI, we highlighted the top tips to improve pitching performance: bit.ly/PR_TLP_0506
Time for marketers to face the new #search reality: Traditional #Google search traffic is declining. Despite not saying it explicitly, AI Mode is on the rise & Google is pushing it! Here, @Prdaily explains how marketers can prepare for the new reality: bit.ly/PR_SEO_0806
Avoid the 3 #B2B pitching traps: send, spam & silence. From contact clear outs & sounding human to trendjacking – check out our latest blog to discover how to keep your pitches authentic, relevant & effective, to make them stand out in #journalist inboxes: bit.ly/PR_TLP_0506
Traditional PR is broken. As businesses embrace digital transformation, generic press releases just don't cut it anymore. Here is how IBA Pitch&Place is fixing it to ensure targeted and consistent messaging to maximize your leads & minimize your costs: bit.ly/PR_IBAAsset_01…
The IBA office has been a blaze of PR momentum in May! ICYMI, our latest blog showcases the powers of targeted PR as we put our clients front & centre of the conversation with event outreach, timely commentary on global issues, & strategic industry focus: bit.ly/PR_TLP_2905
Too often, B2B marketers get blinded by copy & miss the bigger #B2B email marketing picture! Improving success isn’t about a magical subject line, it’s about cleaner data, better segmentation, stronger authentication & believable messaging: @B2BNewsNetwork bit.ly/PR_B2BMktg_0106
It’s heating up in the IBA office & the early signs of summer in the northern hemisphere aren’t the only reason! We’ve kept clients at the center of the conversation with targeted #event outreach, timely commentary on #global issues & new industry focus: bit.ly/PR_TLP_2905
Time for true #ThoughtLeaders to go where #AI cannot – separate yourself from the #GenAI slop flooding the digital media. ICYMI, our latest blog explores a recent HBR question, which stopped us in our tracks: “Has AI ended thought leadership?” bit.ly/PR_TLP_220526
Where innovation meets experience. For over five decades, IBA International has helped businesses navigate #B2B communications with integrity and expertise. What's your company's next big milestone? Let's build it together: bit.ly/PR_IBAAsset_27…
Maybe Google’s latest guidance on optimizing for #AI search wasn’t the glossy #SEO answer everyone was searching for after all. Here @searchland explains why #Google’s guidance is self-serving – take it with a pinch of salt! bit.ly/PR_Trend_2705
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