Luke @LukeADesign
Branding for the coolest tech startups ⊹ @happypizzastdio Clients include @coderabbitai @sparklesdotdev @hacktronai cal.com/team/happy-piz… Book a call → Joined April 2012-
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YO ITS HERE @work_louder its perfect and I love it
Soon my love, soon
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Krea 2 On my to-explore list. Already love the idea that it understands mood and visual feel not just what you describe, but how it should feel. For brand work where consistency across a whole direction matters, you can get 10 images fast that look the same.
Flora, a new studio staple We've recently been using it to bring static Midjourney images to life, but the Nano Banana feature for building custom mockups is genuinely sick.
Historically, a branding project with no budget meant no photography, no product mockups, no brand ecosystem. Now with all the new tools available, you can help build these foundations ready for the client. Here's some of the tools we're using:
The client brief is often our main source for brand ideas. That's why our questionnaire has so many questions, it's not admin it's raw inspiration. Every concept we present traces back to something the client wrote in it: - The way they described their mission - How they want the brand to feel - The problem they're solving with their product The more they put in, the more we've got to work with. It's exactly how you end up with something that actually feels like theirs.
We don't usually ask clients if they like the logo, it doesn't give you the answers you need. What we ask: "If we shipped the logo tomorrow, which one would you stand behind?" The framing changes perspective. They stop thinking about whether they subjectively like it and start thinking about whether they believe in it. Can they explain the thinking, what it means, and if it's the right choice for their brand. That's when you know it's the right choice. Do your research, run through the presentation, and this question does all the heavy lifting.
New console for me then I guess
How it started vs how it’s going | #XBOXShowcase
@denizdoingstuff Thanks man, just trying to share what works for us!
One of the more important questions we ask in our questionnaire: What brands do you admire visually? Why? Ask a tech founder for brand inspo and they name other tech brands. You end up designing the 40th navy blue SaaS logo. Ask who they admire and the pool opens up completely. It also helps condition them to push their boundaries. When you show them something that looks nothing like their competitors, it's not scary anymore. Because they've already been thinking outside of the industry. That's how you create something genuinely different.
@verycracked I dont know how you’re doing it man haha
3 things a brand needs to properly function: 1. A full logo suite 2. A considered color palette (holds up in print and meets accessibility standards) 3. Guidelines document Without all three, it's not really a proper brand.
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