PRLab | B2B Tech PR Agency @PRLab_Hub
Award winning B2B tech PR firm helping startups & scale-ups inspire & create change with out of the box communication strategies. Based: 🇳🇱🇸🇪🇩🇪🇺🇸🇪🇸 prlab.co Amsterdam, The Netherlands Joined May 2019-
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PR certifications aren't mandatory. But the wrong public relations courses will waste your time. If it builds your portfolio, it's worth it. If it just gives you a badge, skip it. #PRCourses #PublicRelations #PRCertifications
Burnout in PR rarely comes from the workload. It comes from staying silent. Speak up early. Ask for help. Stay grounded. This is PR, not ER. #PRJob #Burnout #CareerAdvice
Most PR interns have no idea what salary to expect. Here's the honest breakdown of what PR interns actually earn across Europe and North America — and why the number might matter less than you think. #PRJobs #PRIntern #PRInternship #CareerAdvice
Being an extrovert is not a PR skill. It is a personality trait. Saying "I like people" in a PR interview will not get you the job. Here is what actually will. 👇 #PRintern #JobInterview #PRJob #PRJobs #Jobs
Want your first PR job? You need 4 skills: writing, organization, basic tools, and curiosity. Most people already have two of them. Watch to find out which ones. #PRSkills #PRCareer #PRTips #CareerAdvice
tYou don't need a comms degree to land a PR job. Psychology, engineering, politics — we've seen them all work. What matters is how well you write and whether you get how media works. #PRJob #PublicRelations #WorkinPR #Communications
No two days look the same in a PR job. Pitching, writing, newsjacking, meetings, media research. Sometimes all in one afternoon. If you want to know what working in PR really looks like day to day, this one's for you. 👇
PRLab is one of the best tech PR agencies for B2B startups and tech companies worldwide. A new guide from @TechRoundUK features PRLab alongside Edelman, and other top global firms for B2B tech. #PRLab #TechPR #PR #PRAgency #PublicRelations 🔗 techround.co.uk/startups/best-…
What actually is a PR stunt? Not luck, not chaos. A planned move, timed carefully, built as a story. We break down the definition in 60 seconds. #PR #PRStunts #PublicityStunt
Your PR works at home. In other markets? Probably not. Pushing the same HQ message everywhere is not a global #PR strategy. It is translation with extra steps. Local teams. Native professionals. Real autonomy. That is what earns international coverage.
Your PR is translated. But is it localized? Germany wants facts. The US wants energy. Same message, wrong tone, zero coverage. Most brands skip this step entirely. Native speakers should write it, review it, and approve it. This is where international PR campaigns win or lose.
PR without announcements isn't impossible. It's necessary. Most companies don't have newsworthy announcements every month. The solution? Create stories through thought leadership and industry commentary. Stay relevant year-round. #PR #PublicRelations
Brand awareness doesn't pay bills. PR ROI does. Are you fundraising? Track investor inquiries. Expanding markets? Monitor regional reach. Stop measuring impressions. Start measuring outcomes that actually grow your business. #PR #PublicRelations #ROI #BusinessGoals
We got a client media coverage in 2 weeks using newsjacking. No contacts. Just one strong opinion on a trending AI story. Here's exactly how we did it and how you can too. #PublicRelations #Newsjacking #PR
Most Tech Companies fail at PR because they treat it like marketing or sales. 🚫 PR isn’t about pushing features—it’s about trust, credibility & long-term visibility. 📰 Build relationships, not spam. That’s real Tech PR Strategy. #TechPR #B2BTech #PR #PublicRelations
Follow-Up & Relationships: • One respectful follow-up 2–3 days later • Always thank journalists & offer fresh angles • Strong relationships = ongoing get PR coverage success #MediaPitch #PR #PublicRelations #MediaRelations
Embargo Press Release Hack: • Offer exclusives to 3–5 top outlets under embargo • Promise a “do not publish before” date • Builds trust & ensures in-depth coverage
Journalists get 300–400 emails daily—so your first task is standing out. Follow this 5-step framework every time you pitch journalists 🧵
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