Byron Sharp @ProfByron
Professor of Marketing Science & Director @EhrenbergBass Institute, @UniversitySA. Tweets marketing, science, sceptical thinking. MarketingScience.info Australia Joined February 2009-
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Congratulations to Ehrenberg-Bass Institute researchers Dr William Caruso, Professor Jenni Romaniuk, Dr Bill Page and Dr Zachary Anesbury on receiving the Silver Medal Award for Best Paper Published in the International Journal of Market Research (IJMR).
The Ehrenberg-Bass Institute’s North American Advisory Board convened in New York last week for a productive and engaging meeting. Chaired by Jim Koch, the Board worked through a full agenda that included updates from our director and discussions on key strategic priorities.
A lovely example of using imagination to get what needs to be done done, rather than being stymied by organisational rules “computer says no”.
In 1920, six-year-old Nancy Bentley was bitten by a venomous snake near Port Arthur, Tasmania. With her condition worsening and medical help far away, her father rushed her to HMAS Sydney, a Royal Australian Navy warship anchored nearby. A problem quickly emerged: naval
George Orwell’s 1984 was published today in 1949. “The Party told you to reject the evidence of your eyes and ears. It was their final, most essential command.”
In a famous 1972 televised debate, David Susskind argued that a woman could not be president because of the hormonal changes that occur during menstruation. Germaine Greer immediately put an end to the debate by asking him if he could tell whether she was menstruating at that very moment, which left his argument without a response.
Jeff Bezos reveals why compromise is one of the worst ways to resolve a disagreement "An example of a really bad way of coming to agreement is compromise. If I say the ceiling is 11 feet and you say 12 feet, we say let's call it 11 and a half. That's compromise" "The advantage of compromise is it's low energy. But it doesn't lead to truth" "Another really bad resolution mechanism is who's more stubborn. Two executives disagree, they have a war of attrition, and whichever one gets exhausted first capitulates. You haven't arrived at truth, and this is very demoralizing" "Escalation is better than a war of attrition. Escalate to your boss and say, we can't agree, we like each other, we're respectful, but we strongly disagree, we need you to make a decision" "Exhausting the other person is not truth seeking. Compromise is not truth seeking"
Even Arab leaders admit it. Everyone is sharing the Bill Clinton clip where he describes how Yasser Arafat rejected a generous peace offer at Camp David that would have given the Palestinians a state on 96 percent of the West Bank, land swaps, and a capital in East Jerusalem. Clinton says Arafat lied to him and that the Palestinian leadership never actually wanted a two-state solution. They wanted to destroy Israel. It’s a video often shared by people like @VividProwess, and it’s an important one for people to see. Of course, critics immediately dismiss it. They claim Clinton is biased or he’s pro-Israel. They’ll tell you that you cannot trust the American perspective. Ok, so let us set that aside. Now watch this. In this powerful interview, former Egyptian President Hosni Mubarak, a major Arab leader who was directly involved in negotiations, says exactly the same thing from the Arab side. He talks about the Mena House Conference in Cairo as well as the Camp David negotiations of 1978. All failed because of the Palestinians repeatedly rejecting any offer. The Oslo accords were signed but because Hamas and the Palestinian Islamic Jihad were not involved, they derailed the accords and any chance for peace by initiating 4 years of terrorist suicide attacks in Israel. Then came the second Camp David negotiations in 2000 which Arafat agreed to, then rejected and instead initiated the Second Intifada. Mubarak explains how the Palestinians refused to even participate in the Mena House conference of 1977. He describes repeated opportunities they were given, including a detailed document that called for Israeli withdrawal from the Samaria, Judea and Gaza, security arrangements during a transitional period, and other major concessions. The Israelis were willing to negotiate on difficult issues like who would control security. The Palestinians, according to Mubarak, kept saying no and wasting chance after chance. He speaks with clear frustration about how for decades the Palestinian side has rejected peace initiatives and realistic compromises. The video further shows footage from the PLO representative in 1977, as well as old footage of Egyptian president Sadat who was involved in the Mena House and first Camp David negotiations of 1978. This perhaps is far more impactful than Clinton’s account because it is not a Western or Israeli voice. It is prominent Arab leaders who lived the negotiations, who represented the broader Arab world, and who had zero incentive to defend Israel. When leaders from both sides of the table describe the same pattern of Palestinian rejectionism and violence, it becomes much harder to dismiss as bias. The pattern is clear across decades and across different voices… generous offers, repeated refusals, and continued demands for everything while giving nothing in return. This is not ancient history. It is the core reason the conflict continues today. If you value the truth, please share.
Since 2006, wages in the United States have grown 12% more than prices, adding roughly an hour of purchasing power to the average workday.
One of the greatest speeches of the late 20th century, given on the 40th anniversary of one of the most spectacular days in human history.
Thanks to innovation, a growing population won't destroy nature.
90% of the soldiers on the first boats to hit the beach didn't live to see the end of the day. Look at those faces. Some of them never made it to 18. Never forget that they paid the ultimate price for our freedom. We live our lives the way we do because of them.
In honor of Pride month, here’s a list of countries in the Middle East that recognize same sex marriage: 1. Israel
In 1992, a 32-year-old historian became Prime Minister of Estonia. He had read exactly one book on economics: Milton Friedman's Free to Choose. He used it as a policy manual. Western advisors and Estonian economists told him it would fail. 🧵
Reports of our death were greatly exaggerated.
I'm enroute.
The Ehrenberg-Bass Institute is looking forward to Professor Byron Sharp presenting at the Cannes Lions International Festival of Creativity on 22nd of June, 2026 at Debussy Theatre in Cannes, France. Learn more at: canneslions.com/festival/progr…
Watch how the peacefully colonized green area is being bullied by the Zionist red dot. The red dot is clearly winning the expansionist land grab.
The rest of the world: That animal can kill you. Australians: He used to sit on my shoulders, he is an absolute unit and we love him
The parenting skills of Rapunzel’s witch may have been suspect, but she was an ace gardener Artist: Eric Winter
Baruch is an NHS doctor who, after feeling that his safety was threatened several times, decided to move to Israel. The UK is repeating a historical pattern in which hostility toward Jews drives away talented professionals and intellectual capital that has helped sustain the country for generations. Welcome home to Baruch and his family ❤️
@samueljscott @John_G_Dawes @EhrenbergBass It’s the negative binomial distribution. See How Brands Grow. The % you are seeking depends on the time period.
Les Binet @BinetLes
21K Followers 544 Following Pint-sized spreadsheet jockey who occasionally writes about marketing.
Tom Goodwin @tomfgoodwin
56K Followers 4K Following Keynote Speaker/Author/Consultant Co-Founder:All We Have Is Now New weekly newsletter https://t.co/fSy26iQvC7
richard shotton @rshotton
42K Followers 393 Following Founder of Astroten, a consultancy that applies findings from behavioural science to marketing. Author of The Choice Factory & The Illusion of Choice
Ryan Wallman @Dr_Draper
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richard huntington @adliterate
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Rory Sutherland @rorysutherland
155K Followers 10K Following Vice Chairman, Ogilvy Group The Spectator's Wiki Man.
JP Castlin @JPCastlin
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Shann @LeShann
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GrossedOut @Faizanli
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Bruce Clark 💧 @bruceclarkprof
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Ian Barnard @mixesintheattic
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Nick Hirst @nickhirst
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Lucas Mestrallet @LucasMestrallet
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Luca needs someone to... @jasminewhite197
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田川昌輝 / ワク... @tagawamasateru
2K Followers 896 Following 地方企業の顧客づくり・ブランドづくりを支援するマーケティングパートナー/ ブランド・マネージャー認定協会トレーナー/Gallup認定ストレングスコーチ/GCS認定プロフェッショナルコーチ/株式会社ワクグミ
Casey Macneil @casey_macneil1
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Jonathan Southall @JonySouthall
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Tere X @TereXRacoon
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Unjuno @UnJuno_
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Tom @Toma9vp
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Techbox @Techbox426881
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LGB Alliance Switzerl... @lgb_alliance_ch
2K Followers 4K Following We aim to advance lesbian, gay and bisexual rights, and their interests in Switzerland. The association recognizes the biological materiality of men and women.
Oswald Cogito @oc89333
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SkubaSk @Skubasky8
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The Lantern Marketing @TheLanternBrand
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JIV @rule19460
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Mio@🇺🇸系Saas�... @UQ_MBus_JPN
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Matthew @Pecka48
31 Followers 49 Following
Tothebigmusk @Tothebigmua7f7
36 Followers 2K Following CEO - spaceX 🚀 Tesla 🚘Twitter Founder - The Boring company 🛣️
gabe_404 @gabe_404
42 Followers 132 Following leading social analytics for @claudeai/@anthropicai my posts and commentary are my own and do not represent or reflect any company (besides the ones I own)
Urban Gen Designs @UrbanGen_co
2 Followers 24 Following 🐼 UrbanGen | Stickers 😎 Custom designs for Gen Z & beyond 🔥Eco-friendly & bold ❤️Sharing design inspo, student life, and strong opinions #StickWithUrban
TESLA FOUNDER @dogefather00113
19 Followers 539 Following CEO and chief engineer of Space CEO % and product: • architect of Tesla, Inc CEO of Twitter, lac (DOGE) 🚀🛰️
Moris Santana @MSantana61917
90 Followers 4K Following
jonathan barsky @barskyboy
4 Followers 40 Following
Swift Missive @swiftmissive
80 Followers 3K Following
GPS for Marketers @GpsForMarketers
0 Followers 14 Following Prompts are guesses. Systems are repeatable. Brand AI system for CMOs & Founders - copy + visuals that always sound like your brand. 17 yrs CMO
Latest in Cosmos @latestincosmos
37K Followers 19K Following 🌌 Daily updates on space, astronomy & cosmic discoveries 🚀 | Science breakthroughs & the wonders of the universe
Mekelet Berhanu @MekeletB44751
2 Followers 53 Following
Daryna Zarzhytska @dara_zarzhytska
560 Followers 764 Following Тикаю людям в подкасті Ранкове допіо.
Adam Kremer @Adam__Kremer
25 Followers 649 Following שפות: עברית, אנגלית ורוסית. From Netanya, Israel 🇮🇱
みな|マーケの... @mkinoshita_mkt
28 Followers 126 Following SaaS / B2Bマーケの中の人 📊 / 広告・SNS運用・LP CRO・MMM / 生成AIで施策をいかに早く回すかを試行錯誤中 / 犬と猫🐾もたまに / お仕事DMから
veeksha @veekshadharma
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Ana Praprotnik @Ana_Praprotnik
121 Followers 682 Following
habibu swalehe17 @HabibuSwal10298
1 Followers 80 Following entrepreneur, investor, owner WANYAMWEZI EMPIRE group of companies, author
G K 🇪🇺 @heartofphoebe
1K Followers 1K Following Your mindset is the filter for your future. Change the question, change the outcome. No crypto please! #Music #Coffee #Food #Traveler
Kyle Moore @Kyle_Moore97
19 Followers 150 Following
Eriton Mainardes @elmainardes
1 Followers 67 Following PhD Candidate of Business (Marketing and Consumer Behavior) at PUCPR, Brazil. Focus studies in moral authority, legitimacy, brand activism, social influence.
yuval latin @YuvalLatin
8 Followers 133 Following
Brainy Science @BrainyScience
3K Followers 7K Following Mind-blowing science 🧠🚀 Space • Tech • Everyday Science • Follow for crazy facts and discoveries!
Mike Collister @mikecollister
2K Followers 2K Following Marketing partner for outdoor and tourism brands.
Les Binet @BinetLes
21K Followers 544 Following Pint-sized spreadsheet jockey who occasionally writes about marketing.
richard shotton @rshotton
42K Followers 393 Following Founder of Astroten, a consultancy that applies findings from behavioural science to marketing. Author of The Choice Factory & The Illusion of Choice
Ryan Wallman @Dr_Draper
23K Followers 9K Following Creative Director and Head of Copy @wellmark_health. Non-practising doctor. Author of Delusions of Brandeur. Contributor to Eat Your Greens.
ADWEAK @adweak
101K Followers 0 Following The wonderful world of marketing mockery [email protected]
Claire @clairestrickett
8K Followers 2K Following Brand strategy director at @Anomaly, cat serf, and sometime food/wine writer
Rory Sutherland @rorysutherland
155K Followers 10K Following Vice Chairman, Ogilvy Group The Spectator's Wiki Man.
Mark Ritson @markritson
52K Followers 1K Following
@tomroach @tomroach
12K Followers 2K Following Brand and communications strategist. VP Brand Strategy at Jellyfish Global https://t.co/NRNzw1DYT7 https://t.co/bsWaPuyt73
Ethan Decker @ehdecker
3K Followers 2K Following Founder, Applied Brand Science. Teaching you the "secret" science of brand growth. https://t.co/ZBU7fRLnEE
Praveen Vaidyanathan @v_praveen
8K Followers 321 Following Strategy Director at Emotive 🐙 🐸 Ex Saatchi, VICE. I like funny stuff. Model at Chadwick Models. https://t.co/4vg7YB44Zn [email protected]
Bruce Clark 💧 @bruceclarkprof
4K Followers 2K Following Shed a tear for Twitter past. Practical US marketing professor (retired) now mostly here for GenAI, jokes and #SimonsPlace.
Martin Weigel @mweigel
15K Followers 229 Following CSO @ Abbott Mead Vickers ex-CSO Wieden+Kennedy Amsterdam
Wiemer @wiemersnijders
4K Followers 286 Following I read, write and rant about marketing science. Editor of Eat Your Greens and Mange Ta Soupe. Oh... and I can help you sell more for more.
Grumpy Agency Guy @GrumpyAgencyGuy
7K Followers 2K Following Just a bloke who’s kicked about enough media agencies for long enough to know what’s wrong with this industry.
Marketing Week @MarketingWeekEd
238K Followers 633 Following Cutting through the nonsense: Marketing Week provides essential news, analysis and insight for marketers.
Doug Garnett @DougGarnett
3K Followers 822 Following The Complexity Paradigm from Columbia Business School Publishing can be pre-ordered at https://t.co/b86Vpd1QaS.
Colin Lewis @colinalewis
4K Followers 818 Following Marketer/Educator/Writer. Editor-in-Chief, Retail Media, Fellow, Marketing Institute. Ecommerce/Marketplace/Retail Media Expert. Car/Motorsport Nut
Campaign @Campaignmag
214K Followers 4K Following The world’s leading business media brand for the advertising, marketing & media communities. 🎙 Weekly podcast: https://t.co/tJqcVBXVqk
Andrew Tenzer @thetenzer
4K Followers 670 Following Co-founder of everyday people and @MarketingWeekEd columnist.
Ehrenberg-Bass @EhrenbergBass
8K Followers 796 Following Adelaide University's research institute. The home of evidence-based marketing. Scientific research sponsored by the some of the world’s biggest brands.
Apple TV @AppleTV
2.4M Followers 76 Following 📺 Cape Fear | 🏎️ The U.S. Home of F1 | ⚽ MLS |⚾️ Friday Night Baseball
Ani O'Brien @aniobrien
39K Followers 3K Following Like good faith disagreements & principled people. Dislike disingenuousness & Foucault. Care about women’s rights, justice &democracy. Awfully centrist 🇳🇿🇬🇧
ME24 - Middle East 24 @MiddleEast_24
58K Followers 37 Following The new voice of the Middle East - aggregating and curating news, politics and trends from the Middle East and North Africa. In partnership with @Visegrad24
Amjad Taha أمجد �... @amjadt25
682K Followers 2K Following Emirati Expert in Strategic and Political Affairs (Middle East) | Author | Analyst and Researcher | Bu Zayed| Posts reflect my views only.
Nikita Bier @nikitabier
1.1M Followers 2K Following head of product @x, advisor @solana, venture partner @lightspeedvp, ex-founder @gasappteam (acq by discord), ex-founder @thetbhapp (acq by facebook)
Christopher Luxon @chrisluxonmp
80K Followers 345 Following A husband, a father, a brother and a son. Prime Minister of New Zealand 🇳🇿 Auth J de Joux, [email protected]. OIAs: [email protected]
ClarksonsFarm @ClarksonsFarm1
326K Followers 232 Following Following back subscribers! Fan account not representative of Clarkson’s Farm! Working tirelessly to Back British Farming, Entertain, and support good causes!🤝
Today in History @TodayinHistory
447K Followers 4K Following Sharing events that happened today in the past 🏛️ Join me in keeping history alive for everyone on X!
United States Departm... @Vince8886
1K Followers 920 Following Antiwar commentary from a conservative. America's regime change wars never achieve the stated goals and inflict incalculable misery on the target populations.
Hava Mendelle @havamendelle
2K Followers 590 Following Jewish-Australian-Israeli. Enjoyer of good debates, coffee and gym. Army veteran. Former emergency nurse. Tomboy. Writer in @SpectatorOz
David Albright @DAVIDHALBRIGHT1
17K Followers 2K Following President and Founder Institute for Science and International Security. A lifetime spent studying secret nuclear weapons efforts
John Stossel @JohnStossel
1.3M Followers 417 Following To make sure you get our NEW video each week, sign up for video alerts here: https://t.co/tgSZwHuqq7
Rawan Osman روان ... @RawaneOsmane
45K Followers 137 Following Recovered Antisemite Syrian-born l German Activist Writer . Speaker . Content creator Visiting Research & Diplomacy Fellow Jerusalem Center for Public Affairs
DeboraSinger @DeboraSinger1
2K Followers 2K Following Tweeting on a wide range of human rights issues
Al Gore @algore
2.7M Followers 44 Following Official account of former Vice President Al Gore. Chair and co-founder of Generation Investment Management, @ClimateReality founder & co-founder @ClimateTRACE.
Hezbollah Monitor Inc... @HezbMonitor
10K Followers 111 Following Organization formed to analyze Hezbollah's economic, social, digital footprint, and to build awareness around threats Hezbollah poses to societies.
Emily Wilding Davison... @Wommando
27K Followers 3K Following Truth Teller. Rebel against tyrants. First Do No Harm. I will not comply. No Surrender. Exposing The Fckery of UK Injustice ⚖️. 🟩⬜️🟪🏴🇬🇧
nigel biggar @NigelBiggar
18K Followers 749 Following NIGEL BIGGAR is Lord Biggar of Castle Douglas, Regius Professor Emeritus of Moral Theology, and Distinguished Scholar in Residence at Pusey House, Oxford.
Senator Matt Canavan @mattjcan
78K Followers 3K Following THE FUTURE IS BRIGHT 😎 Senator for QLD. Authorised by Matt Canavan, LNP, 34 East St, Rockhampton Qld 4700
Maeve Halligan @MaeveHalligan
24K Followers 378 Following 23yo, student, musician. President of @cusocofwomen
Tom Holland @holland_tom
366K Followers 1K Following New translation of Suetonius out now! Dinosaur lover. ‘A leading English cricketer' - The Times. Podcast: @theresthistory
The opinionated Black... @Theblackfemini3
29K Followers 6K Following Wiradjuri woman. Sick of cultural theft by JCLs & lies about culture. Private meat seller and maker of tallow skin care https://t.co/zHXwGFGNuM
MJ Murphy @hothingsgirlsay
19K Followers 3K Following XX FEMALE; I love to make others laugh, but I care more about women’s rights. NYC Standup Comic & Designer of Sellout Experiences and Events.
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95K Followers 17 Following Join the Harrison Ford Fan Club to get behind the scenes updates https://t.co/Ksvfo1Gt45
Dwarkesh Patel @dwarkesh_sp
237K Followers 1K Following Host of @dwarkeshpodcast https://t.co/3SXlu7fy6N https://t.co/4DPAxODFYi https://t.co/hQfIWdM1Un
MBRJournal @MBRJournal
207 Followers 8 Following The goal of Management Business Review (MBR) is to bridge management practice, education, and research, and thereby enhance all three.
Jack Prandelli @jackprandelli
45K Followers 329 Following Daily Insights on Global Commodities Markets and Events | Commodity Trader | Founder of The Merchant (40k+ subs) 3x/week → https://t.co/P0NxCHeI5V
みのりん🍙👹 @minori_noen
33K Followers 267 Following 秋田県男鹿市でお米とお野菜作ってます🍚個人販売再開しました🌾秋田やお米の魅力を発信していきます!いろいろ挑戦してるので応援してくれると嬉しいです🩵https://t.co/iR5Zymqqvk
Khaled Hassan @Khaledhzakariah
101K Followers 4K Following National Security & Geopolitics Researcher | Council Member, President Herzog's Voice of the People | Fellow @idicenter. Views Are My Own
Crémieux @cremieuxrecueil
314K Followers 2K Following I write about genetics, 'metrics, and demographics. Read my long-form writing at https://t.co/8hgA4nNS2A.
Milton Friedman Quote... @MiltonFriedmanW
42K Followers 54 Following Daily quotes from economist & Nobel laureate Milton Friedman (1912-2006) 🗽 More quotes: @FAHayekSays, @DailySowell, @MileiSays
Nicholas Lissack @NicholasLissack
101K Followers 188 Following Commentator | Western Civilisationist 🇬🇧🇮🇱🇮🇷
Ella Frei @EllaFrei17
40K Followers 57 Following
Jonni S🦎 @JonniSkinner
4K Followers 257 Following 23 yr old detransitioner/former trans kid 13-21. On a mission for justice and understanding. Mutual understanding is the goal always. Ambassador for @Genspect
SpaceX @SpaceX
41.7M Followers 123 Following SpaceX designs, manufactures and launches the world’s most advanced rockets and spacecraft
Marco Rubio @marcorubio
5.1M Followers 3K Following Christian,Husband,FatherAMERICAN,SecStateUS, Instagram:@marcorubio Truth:@marcorubio #GatorNation #FinsUp
Laura Trott MP @LauraTrottMP
11K Followers 444 Following Conservative MP for Sevenoaks and Swanley Shadow Secretary of State for Education Promoted by Laura Trott MP, West Kent Conservatives, TN12 6EN
John Cleese @JohnCleese
5.0M Followers 221 Following Trainee hermit, & keen Amateur Squirrel Trainer
Chris Rose @ArchRose90
223K Followers 2K Following ReformUK member | Now on Youtube: https://t.co/1cJidd7lOD | Keen on crypto market volatility 📉📈
Restoring the West @RestoringWest
25K Followers 12 Following Restoring the West by @Ayaan is a daily publication that equips readers to defend Western civilization with clarity, rigor, and moral seriousness.
Eli Steele @Hebro_Steele
40K Followers 732 Following Filmmaker. American. https://t.co/CLwhTTqTsV Substack: https://t.co/zURrTUqOL1 & https://t.co/8wLzgRD8Z0 https://t.co/NQkInYdYDB
Young Voices @JoinYoungVoices
7K Followers 1K Following The liberty movement’s talent agency. We find, feature, and foster rising champions of free markets and individual liberty across today's media landscape.
DiaperDiplomacy @DiaperDiplomacy
161K Followers 613 Following Your Daily Baby Run Newsroom For The Politically Exhausted.
Scarlett Grace @ScarlettGrace92
30K Followers 534 Following award-winning singer/songwriter | journalist | 🇨🇦🇪🇨 | FREE IRAN 🇮🇷 | https://t.co/eyXSXegiHl
Tousi TV @TousiTVOfficial
126K Followers 5 Following The home of geopolitical news. Your source for independent, real-time global coverage. Media/press enquiries: [email protected]
NDTV @ndtv
17.3M Followers 20 Following Breaking news alerts Insta https://t.co/QrV2OUiLWo WhatsApp https://t.co/WriOE8tCgY Download App: https://t.co/Q2YKIJkBUZ
Samiksha's State of t... @samikshassotd
3K Followers 548 Following Pro Life, Liberty + Beyond 🗽 | Author | @JoinYoungVoices | Culture, Economics, Politics | Views my Own | Social Commentator | Prez, UCL Libertarian Soc























