Ricky | SEO & Digital PR @RickyDPR

@real_IIINT 😂😂 I know. Just baiting some of my mates who are Liverpool fans.

Germany down to 10 men. No one has been sent off. They just started with Fabian Wirtz. #GERCUW

@DaleJohnsonBBC Thought the same.

@kzitouni1 Good to know. Thank you

@cs_shinn Yes you are right. We've seen some contractors not call leads back until hours later. 😂 Doesn't work then.

Pest control SEO is different because the customer usually has an urgent problem and wants someone now. Nobody wakes up on a random Tuesday and casually decides to compare pest control companies for fun. They search because they saw a roach in the kitchen. Heard scratching in the attic. Found droppings in the pantry. Woke up with bites. Saw termites near the window. Found wasps around the roofline. Or had a tenant, customer, spouse, or property manager telling them it needs sorting today. That changes the whole SEO strategy. A lot of local service websites are built like the customer has time to browse. Pest control customers often do not. They want to know three things fast: can you fix this, do you cover my area, and how quickly can you come out? Most pest control sites make that harder than it needs to be. They have a homepage with “trusted local pest control services,” one generic services page, a stock photo of a technician, and a contact form that asks for half the customer’s life story. That is not how people buy when they have bugs in the house. If I owned a pest control company, I’d build the site around urgency first. The phone number would be obvious on every page. Click-to-call on mobile. Same-day or next-day availability mentioned where true. Short quote forms. Clear service areas. Reviews near the top. No making someone scroll for 30 seconds to figure out if you handle the problem they have. Then I’d build pages for the urgent searches. Emergency pest control. Same-day pest control. Cockroach exterminator. Rat removal. Mouse control. Bed bug treatment. Wasp nest removal. Termite inspection. Ant control. Flea treatment. Each one needs to speak to the specific panic the customer is in. A bed bug page should not read like a termite page. A rodent page should not read like an ant page. Someone with rats in the attic wants to know how they got in, how fast you can get them out, whether you seal entry points, and whether cleanup is included. That is completely different from someone dealing with mosquitoes in the yard before a weekend party. The Google Business Profile matters even more in pest control because so many of these searches happen on a phone. If someone searches “exterminator near me” or “pest control near me,” the Map Pack is usually the whole game. They are not reading 12 websites. They are looking at who has the best reviews, who looks active, who is nearby, and who can come out soon. So the profile needs to look alive. Services filled out properly. Areas served listed. Real photos of technicians, vans, equipment and jobs. Reviews coming in consistently. Q&A filled with the questions people actually ask before booking. Do you offer same-day service? Do you handle apartments? Do you treat restaurants? Do you remove rats from attics? Do you do termite inspections? Do you service Dallas, Plano, Irving, Garland and Richardson? Answer those before the customer even has to call. Reviews should also match the urgency. “Great service” is fine, but it does not say much. “They came out same day for roaches in Dallas.” “They removed rats from our attic in Plano.” “They handled a wasp nest at our home in Garland.” “They helped with bed bugs in our apartment in Irving.” That kind of review tells the next customer they are in the right place, and it gives Google more context around the jobs and locations the company should show up for. I’d also separate residential and commercial intent. A homeowner with ants in the kitchen is not the same customer as a restaurant manager with a roach issue before an inspection. A landlord with mice in a rental is not the same as a family dealing with bed bugs. Commercial pest control, restaurant pest control, apartment pest control, landlord pest control and HOA pest control should not be buried on the same page as residential services. Those pages can bring in better contracts if they are built properly. The mistake most pest control companies make is treating every search like a general pest control search. It is not. Some searches are urgent. Some are seasonal. Some are commercial. Some are prevention. Some are high-ticket, like termites. Some are recurring, like monthly maintenance. The website needs to reflect that. Pest control SEO works when Google can clearly see what you treat, where you treat it, how fast you respond, and who you serve. That is how you turn panic searches into booked jobs. Most companies are still trying to rank one generic pest control page for every bug, rodent and property type in the market. The company that builds around the way customers actually search has a much better chance of getting the call when someone needs help right now.

@tech_nurgaliyev Have you tried inboxlogy?

@FaaipMusic @CollinJHumphrey It looks like it. Thank you

@twinkletwink34 @CollinJHumphrey Thanks man. Appreciate the info

@dannkky @CollinJHumphrey No idea what that means

If I owned a moving company in Denver, I’d stop chasing broad “moving company” traffic and build pages around stressful moving moments. Most moving websites are built like the owner thinks customers are calm when they search. Homepage, about page, contact page, and one services page that says local moving, long-distance moving, packing, storage, apartment moves, office moves and furniture moving. Looks fine on paper. But that is not how people search when they need a mover. Moving is stressful. People search because something is happening in their life. Lease ending. House closing. Job relocation. Divorce. Student move. Office move. Last-minute cancellation. Storage problem. Downsizing. Moving a parent into assisted living. Those are completely different buying moments. Someone searching “moving company Denver” might still be comparing options. Someone searching “same day movers Denver” has a problem right now. Someone searching “apartment movers Denver” is worried about stairs, elevators, parking, tight hallways and building rules. Someone searching “office movers Denver” cares about downtime, equipment, insurance and doing it outside working hours. Those people should not all land on the same generic page. If I owned the company, I’d build pages around the moments that create the most pressure. Same-day movers. Apartment movers. Long-distance movers. Packing and moving. Labor-only movers. Storage and moving. Office movers. Senior moving. Furniture moving. Last-minute movers. Each page would speak to the actual situation the customer is in. The apartment moving page should talk about elevator reservations, loading zones, stairs, downtown buildings, parking issues and protecting hallways. The same-day moving page should talk about availability, response time, crew size, minimum callout, and what can realistically be moved today. The office moving page should talk about weekend moves, desks, IT equipment, insurance, floor plans and keeping downtime low. The senior moving page should not read like the same page with a different title. That customer is often a family member trying to make a sensitive move easier. The page needs trust, patience, packing help, clear communication and proof. That is where most moving companies miss it. They build service pages around what they sell. I’d build pages around what the customer is going through. Then I’d build the local layer properly. Denver is the core, but moving demand spreads across the metro. If the company genuinely serves Aurora, Lakewood, Arvada, Centennial, Littleton, Thornton, Westminster and Highlands Ranch, those areas need proper pages. Not copy-and-paste city pages. Real pages that talk about the move types in that area. Downtown apartment moves are different from suburban family homes. Highlands Ranch and Littleton have different moving patterns than Capitol Hill or LoDo. New-build suburbs, apartment-heavy areas, student areas, office districts, retirement communities. That all gives Google and the customer more context. The Google Business Profile would need to match. Most moving companies fill out the basics and stop. Category, phone number, logo, maybe a few truck photos. Then they wonder why a competitor with worse branding keeps showing up in the Map Pack. I’d want the services filled out properly: local moving, apartment moving, packing, long-distance moving, office moving, furniture moving, storage, labor-only moving. Real descriptions. Real photos. Trucks outside real Denver properties. Crews loading apartments. Wrapped furniture. Clean trucks. Before-and-after truck loads. Proof that the company actually does this work every week. Reviews would be one of the biggest levers. A moving review that says “great service” is fine, but it does not say much. A review that says “they moved our two-bedroom apartment in Denver with no damage” does a lot more work. That review gives future customers confidence and gives Google more context. I’d want reviews to naturally mention the move type and area where possible. “They handled our apartment move in Denver.” “They packed and moved our house in Lakewood.” “They helped with a last-minute move in Aurora.” “They moved our office over the weekend in Centennial.” That is how reviews become more than reputation. They become local SEO assets. The other thing I’d fix is conversion. Moving customers are usually comparing multiple companies quickly. If your page makes them work too hard, they leave. Every main page needs obvious phone numbers, fast quote forms, service area clarity, review proof, insurance/licensing trust signals, and a simple explanation of what happens next. Nobody wants to fill out a 14-field form when they are trying to move next Friday. Then I’d build trust off the site. Apartment complexes. Realtors. Storage facilities. Property managers. Senior living communities. Office landlords. Local business groups. Chamber of Commerce. University housing resources. Local sponsorships. Those are the links and mentions that make sense for a moving company. A link from a Denver storage facility or apartment community is far more believable than a random blog post that has nothing to do with moving or Colorado. This is where everything starts to compound. The website shows Google every moving situation the company handles. The location pages show where it works. The Google Business Profile confirms the services. Reviews prove customers trusted them during stressful moves. Links and citations show the business exists outside of its own website. Most moving companies will keep trying to rank one generic page for “moving company Denver.” The smarter play is to own the moments behind the search. Because people do not just need “a mover.” They need help getting out of an apartment by Saturday. They need a crew after another company cancelled. They need someone to pack their house before closing. They need an office moved without losing a working day. Build pages around those moments and Google has a much better reason to show you when the customer is ready to book.

Most pest control companies are missing easy pages for rats, mice, bed bugs, wasps and termites. This sounds basic, but I see it all the time. The company does all of these services. The technicians are out treating these problems every week. The owner knows they make money from them. But the website has one generic “pest control services” page trying to cover everything. That is where the opportunity is. Customers do not usually search like business owners describe their services. They search the problem they have right now. “Rat removal near me.” “Mice in attic.” “Bed bug treatment Dallas.” “Wasp nest removal.” “Termite inspection near me.” Those are not the same customer. A homeowner who thinks they have termites is in a different buying moment to someone who heard scratching in the loft. Someone with bed bugs is in a completely different state of panic to someone with ants in the kitchen. Sending all of those people to one generic pest control page makes no sense. If I owned the company, I’d build a proper page for every pest I wanted calls for. Rats, mice, bed bugs, wasps, termites, ants, cockroaches, fleas, spiders, mosquitoes. Each one gets its own page because each one has its own search intent. The rat page should talk about attic noises, droppings, entry points, exclusion work and cleanup. The mice page should talk about how they get into homes, where they nest, what signs to look for, and why sealing the property matters. The bed bug page should talk about urgency, treatment options, preparation, follow-up visits and how quickly someone can get help. The termite page should talk about inspections, damage, warning signs, treatment methods and prevention. The wasp page should be built for speed because nobody wants to read 1,500 words while there is a nest above the front door. That is the point most companies miss. A service page is not just there to “have content.” It should match the problem in the customer’s head at the exact moment they search. Then I’d connect those pages properly. The rodent control page links to rat removal and mouse control. The termite page links to inspections and prevention. The bed bug page links to apartment treatments if the company serves landlords or property managers. The wasp page links to emergency pest control. That helps Google understand the business is not just mentioning pests. It actually has depth around them. The Google Business Profile should match too. If the site has proper pages for rats, mice, bed bugs, wasps and termites, the services on the profile should reflect that. Reviews should mention the pest and location where possible. “They removed rats from our attic in Dallas.” “They treated our apartment for bed bugs in Plano.” “They handled a wasp nest at our home in Garland.” That does more work than “great service.” Most pest control companies already have the jobs, the photos, the reviews and the experience. They just have not turned any of it into pages Google can rank. That is why a smaller company with a better website structure can start taking calls from bigger companies that have been around longer. Not because they are better at pest control. Because Google can understand them better.

If I owned a pest control company in Dallas, I’d build the website around the pests people actually search for. Most pest control websites are built the wrong way. Homepage, about page, contact page, and one services page that says ants, roaches, rodents, termites, spiders, mosquitoes and bed bugs. Looks fine to the owner. But that is not how customers search. Someone with rats in the attic is not thinking the same way as someone with termites in the walls. A homeowner searching for bed bug treatment is in a completely different headspace to a restaurant owner looking for commercial pest control. Those should not all land on the same generic page. If I owned the company, I’d build a proper page for every pest and problem I wanted calls for. Termite control. Rodent control. Rat removal. Mouse control. Cockroach control. Ant control. Bed bug treatment. Mosquito control. Spider control. Wasp nest removal. Flea treatment. Commercial pest control. Each page would have its own job. The termite page should talk about inspections, signs of damage, treatment options, prevention and why waiting gets expensive. The rodent page should talk about attic noises, droppings, entry points, exclusion work and cleanup. The bed bug page should talk about urgency, treatment process, preparation, follow-up visits and how quickly someone can get help. Those are different buying moments. This is where most pest control companies miss easy money. They write one short pest control page, then wonder why Google does not trust them for specific searches like “termite treatment Dallas” or “rat removal near me.” I’d also build pages around the situations people search when they do not know the name of the pest yet. “Scratching noises in attic.” “Droppings in kitchen.” “Bugs in bed.” “Small ants in bathroom.” “Holes in yard.” “Flying insects around roofline.” Those searches can turn into calls if the page is written properly. Not as a fluffy blog post, but as a problem page that explains what it might be, when to worry, and when to call. Then I’d build seasonal pages because pest control has real demand cycles. Mosquitoes get worse when the weather turns. Termites have swarm seasons. Rodents become a bigger problem when temperatures drop. Ants, roaches and fleas spike when conditions are right. A pest control company that builds content around those patterns before the season hits has a much better chance of showing up when the calls start coming in. The Google Business Profile would need to match the site. If the website says termite control, rodent control, bed bug treatment, mosquito control and commercial pest control, the profile should back that up. Services filled out properly, descriptions written clearly, photos added where possible, and the company description making it obvious what they do and where they do it. Most pest control profiles are too thin. They pick a category, add a phone number, upload a logo, and wait. That is not enough in Dallas. I’d want photos of technicians, vans, equipment, bait stations, exclusion work, termite treatment setups, commercial jobs, and anything that proves this is a real company doing real work in the area. Reviews would be a big part of it too. Most pest control reviews say “great service” or “very professional.” Fine, but weak. A better review says: “They handled our termite treatment in Dallas.” “They removed rats from our attic in Plano.” “They treated our restaurant for roaches in Irving.” That gives future customers confidence and gives Google more context around the services and locations the business should be associated with. I’d also build location pages around the areas that can produce consistent work. Dallas is the core, but I’d be looking at Plano, Irving, Garland, Richardson, Frisco, McKinney, Arlington and Fort Worth if the company genuinely serves them. Not copy-and-paste pages. Real pages that talk about the pest issues in that area, housing types, commercial demand, seasonal problems, and the services people actually need there. Then I’d build trust off the website. Citations first. Google, Bing, Apple Maps, Yelp, BBB, Angi, HomeAdvisor, Nextdoor, Facebook, Chamber of Commerce, pest control directories, supplier listings and any local associations that make sense. Then links that fit the business. Property managers. Realtors. Apartment complexes. Restaurants. Food service suppliers. Landlords. HOAs. Local news. Community groups. A link or mention from a property manager, restaurant association, apartment community or local landlord resource is far more believable than a random blog post that has nothing to do with Dallas or pest control. That is the part most companies skip. The website tells Google what pests you handle. The Google Business Profile confirms where you do it. Reviews prove customers trust you. Citations and links show the business exists outside its own website. Most pest control companies will keep trying to rank one generic page for every pest they deal with. The company that builds around the actual problems people search for gives Google a lot more to work with. And in a market like Dallas, that is how you stop being just another pest control company and start becoming the obvious option when someone needs help right now.

@nabeelazeez Can you do the work in smaller installments then? Bill at the start of each cycle.

@Sargesbackheel 😂😂😂 Took them long enough. Thanks for sharing

"the technology is so accurate it has to be onside" The technology: Clearly offside #QATSUI

@briandecoded @sweatystartup Why? Never heard anyone say this before.

@CollinJHumphrey £5000 to £8000 on average.

@clarefinds Social media, do your own SEO, cold email.

@gavindawson Won't watch it if it does. Legit killing the game.