VP, Principal Analyst at Forrester Research serving B2C Marketing Professionals. This is a personal account. Tweets are my own.forrester.com London, UKJoined April 2010
@Hertz gold screens at SFO airport not working. Gold booth is closed. Long queues inside with only 2 agents. Really poor customer service. Should have rented with AVIS. #CX
Marketing and CX leaders: Don't rely on the "butterfly effect" to measure business value. Check out my latest @forrester blog post, and make plans now to join us for our CX EMEA Forum in London on May 10-11. forrester.com/blogs/dont-rel…
Join us for the @forrester Predictions 2023: CX, Digital & Consumer Marketing event in London on January 18th for a lively discussion on the predictions that will reshape CX and marketing in 2023. forr.com/3A3MBPb
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