Search Influence @SearchInfluence
New Orleans-based digital marketing agency: #SEO, #PaidAdvertising, #Analytics & #Tracking. 🔸 Specializing in Higher Education, Medical & Tourism searchinfluence.com New Orleans, LA, US, 70118 Joined December 2008-
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Higher ed marketers: clicks and sessions are not enrollment impact. Track cost per inquiry, cost per enrolled student, and AI visibility. searchinfluence.com/blog/track-and…
Traffic = who visited. CPI = what it cost. Cost per enrolled student = what actually worked. Most higher ed marketers only track the first. 📐 Our 2026 analytics framework covers all 3, plus the AI layer most miss: hubs.ly/Q04kNj5h0
Prospective students are judging your program via AI before even visiting your site. 🎓🤖 Our latest UPCEA guest post covers: ▪️ What AI evaluates on program pages ▪️ Assessing your AI search readiness ▪️ When page-level work isn't enough Read it here 🔍 hubs.ly/Q04kD8mK0
Most GEO strategies stall at execution. ⚙️ Manual research & schema just takes too long. At SMX Advanced 2026, @w2scott shows how agentic tools solve this with live demos. 👉 Details: hubs.ly/Q04k75g30
10 years. That's how long we've partnered with Echo Limousine, Chicago's top-rated black car service. 🖤 Through every algorithm update, we’ve grown together. The results? 34% more organic sessions & #1 rankings for competitive searches. 🏆 Here's to the miles ahead! ✨
AI search is changing fast. Ranking #1 isn't enough—your content must be citation-ready, entity-rich, & structured for AI retrieval. 🤖 We just updated our guide with new insights on: 🔹 Google AI Mode 🔹 AI citation eligibility 🔹 E-E-A-T signals Read: hubs.ly/Q04jJVVt0
Every spring, tons of usable supplies get left behind on college campuses and thrown away. Greening NOLA works to change that. We were proud to spend a day volunteering with their Campus Move Out, helping get those goods into the hands of people who can use them. 🌿
GEO strategies stall at execution. Entity research, schema, audits... it's slow when manual. ⚙️ At SMX Advanced 2026, @w2scott shows how agentic tools solve this. ✅ Live demos ✅ Real workflows deployable this week 👉 Full session overview: hubs.ly/Q04jnL_R0
The next evolution of SEO isn’t just rankings—it’s becoming the source AI assistants trust. 🤖 Our new guide breaks down MCP SEO: 🔹 How Model Context Protocol works 🔹 The 5 pillars of MCP SEO 🔹 Staying visible in ChatGPT & Perplexity Read here: hubs.ly/Q04jnLhx0
Know a great designer? Tag them! 👇 We're hiring a Part-Time Graphic Designer! If you thrive in a fast-paced agency environment & can bring digital ads, landing pages, and animated graphics to life, apply now: hubs.ly/Q04j93fz0
In observance of Memorial Day, our office will be closed on Monday and will reopen on Tuesday, May 26. Wishing you and your loved ones a safe and meaningful weekend. . . . . #MemorialDay #HolidayWeekend #OfficeClosed
You can't improve what you don't measure. And right now, most higher ed institutions aren't measuring enough. Our 2026 benchmarks cover CPI, AI search, paid search, social, CTV, & email, with clear guidance on what “good” looks like. Worth the read 👉 hubs.ly/Q04hCHQL0
Happy 1-year workiversary, Grace! 🎉 In just one year, you’ve built systems that elevate our whole team. From automating fixes that protect every client to stepping up big while I was on leave, you always think three steps ahead. We're so lucky to have you! 🧡🌶️
We’re days away from the SearchStax panel with @paulakfrench! Join Paula for a live webinar covering: 🗓 The Invisible Enrollment Funnel: How AI Search is Reshaping the Student Journey 1pm EST / 10am PST Register (for free) here: hubs.ly/Q04gd0pW0
Swapping keyboards for putters! The Search Influence team took over City Putt for a little friendly competition and a lot of laughs. Turns out our strategy skills translate pretty well to mini golf. ⛳ . . . . #CityPutt #NewOrleans #TeamBuilding #DigitalMarketingAgency
Generative engine optimization isn't a replacement for SEO — it's where SEO is going. What GEO is, why attribution gets ugly in AI search, and what to actually do about it: hubs.ly/Q04fQlSJ0
AI search is changing paid media faster than most marketers realize. 🤖 Google AI Overviews, AI Mode, and conversational AI platforms like Microsoft Copilot are reshaping how users interact with ads. 📉📊 Read the full blog: hubs.ly/Q04fHsqD0
Higher ed marketers: still figuring out AI search? 🎓 Join @paulakfrench & SearchStax on May 14 (1pm EST/10am PST) to discuss the "Invisible Enrollment Funnel." Learn: ✅ Where student intent lives ✅ Content/UX moves for AI visibility Register for free: hubs.ly/Q04fhlG60
Happy 2-Year Workiversary, Frances Howell! 🎉 Frances brings thoughtfulness, dedication, and joy to everything she does. As our Marketing Associate and ClickUp pro, she keeps our team moving forward. 💻✨ Excited for what’s ahead. Thank you, Frances!
"How many sessions did we get?" is the wrong question for AI search. If you want to know if your brand is actually winning, you need to track upstream KPIs: Brand mentions, Citation share, and Branded search lift. 📊 Get the framework here: hubs.ly/Q04dSkFm0
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