Shock Marketer @ShockMarketer

I bought 2M clicks in April 2024 & write ads. See ad tactics & learnings from my a/b tests and other copywriters (Caples, Ogilvy, Hopkins, plus more) shockmarketer.com Charlotte, NC Joined January 2009

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Shock Marketer @ShockMarketer

2 months ago

Maybe they’ve done this forever. I don’t know, but it’s a smart way to market shoes.

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Shock Marketer @ShockMarketer

10 months ago

@AndrewWriteCopy For Tested Advertising Methods, read the 4th edition or earlier. The newer versions were modified by a non-direct response “expert”. Ideas were put in that contradict Caples.

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Shock Marketer @ShockMarketer

10 months ago

Clever ad pointed out by @nevmed The specificity and credibility of 526 sales is great. Of course, acknowledging the pain of blindly relying on a family member makes you rethink a costly mistake. One thing is that I'd replace "List Responsibly" with the domain name or phone #

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Shock Marketer @ShockMarketer

a year ago

A good way to blend the benefits you'll hear with the credibility of a guest

Neville Medhora @nevmed

a year ago

I saw this random cool piece of advice on Reddit on how to give a solid podcast introduction, and it ended up being a cool piece of overall copywriting advice: It reads: 'Podcasters need to start introducing their guests the same way they’d introduce a friend at a cocktail

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Shock Marketer @ShockMarketer

a year ago

@travelhead Maybe. But i think more likely those that are short will

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Shock Marketer @ShockMarketer

a year ago

@samjones1337 @adgirlMM Many have a mixture of bonds and equities for a reason. It adds stability. These are the types of days that make sense to rebalance too. (Not financial advice)

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Shock Marketer @ShockMarketer

2 years ago

Why Five Guys gives you bonus fries youtube.com/shorts/1KPh9K7…

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Shock Marketer @ShockMarketer

2 years ago

Exclusivity - Is this offer (or a better one) available elsewhere? Credibility - How credible is it? Your claims?

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Shock Marketer @ShockMarketer

2 years ago

I ran into these old, handwritten notes from a seminar on unique selling/value propositions: USP for Landing Page Optimization 1) The force of a value proposition can be measured by three essential elements of the offer: Appeal - How much is this offer desired?…

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Shock Marketer @ShockMarketer

2 years ago

It's the 4Ps. Price, product, place, promotion. You've gotta do one of those way better than your competition

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Shock Marketer @ShockMarketer

2 years ago

When orchestrating an advertising campaign, it's always about the angle (which is basically the headline + introduction). When you find good angles, match the offer to it. You know it's a good angle when it brings in a high ad CTR and a low bounce rate.

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Shock Marketer @ShockMarketer

2 years ago

@iambrandonham It's always about the angle (which is basically the headline + lead). When you find good angles, I do my best to match the offer to it

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Shock Marketer @ShockMarketer

2 years ago

@oliverkenyon 100

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Shock Marketer @ShockMarketer

3 years ago

A/B testing matters. I have one surprising study I'll show that boosted mobile conversions by 23.6%. In an advertorial, we flipped from Georgia font to Arial. This improvement was 99.5% statistically significant. Also, be punchier on mobile. The beginning of my copy introduced a startup. This worked well on desktop, but what worked better on mobile was stating the results of two surprising studies. These results directly benefited the readers that acted.

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Shock Marketer @ShockMarketer

3 years ago

You wrote you're going to focus on the process, but this statement is incorrect: "Improved my landing page conversion by 39.7% since testing a new variant." You imply a certain level of accuracy and precision by rounding to ".7". Going from 6 to 8 conversions is not statistically significant. You did a great job getting a lot of reactions on your post :) But, I recommend deleting your 39.7% claim and adding statistical significance to your process.