Simon Robert @Simon__Rob

We built a 2-agent Claude setup to write copy for $100k/month Meta ad accounts. Most people open Claude as a chatbot: they just type what they need, and get a copy back. If the model doesn't know the brand, it writes generic copy. Generic copy makes generic performance. The fix is a dedicated Claude project per client, with two agents inside. Here's how each one works: Research agent: - Runs automatically. No input needed. - Mines reviews, builds market analysis, tracks new winners as they come in. - Stores everything inside the project so the copy agent always has context before it writes a word. Copy agent: - Takes over once the research is done. - You drop in one inspiration piece and ask for variants. - Knows the brand, the audience, the angles that already worked. Here's what that looks like in practice: We did this for Mail Order Mystery, a mystery game for kids, physical mail, wax seals, ancient maps. We gave the agent one inspo piece. It came back with: - persona (screen-aware mom), - awareness stage (problem-aware), - headline (Why screens lose to mail? Explained like you're five), and body copy about a 300-year-old pirate letter being the kind of fun a kid remembers at 25. That's the angle, the persona, and the hook → decided before anyone wrote a word. The output isn't shippable on its own → A strategist reviews it, adds the judgment of the work only a creative real person has, and that's the last step. That's the whole point: it’s not about replacing the creative process, you're running more of it. The setup is created from Claude Desktop → Customize → skills: one for research, one for direct response copy. That's the whole thing.

I fumbled on meetings for way too long. Used to do everything async: product reviews, strategy docs, client reports. hit major bottlenecks in my business recently and decided to meetingmaxxing - started to meet with everybody for anything. You need my input for anything you book a call with me. You work on something i call a priority you have to meet with me 30min every fucking day. We're shipping stuff 10x faster. Don't sleep on meetings guys.

marketing

Sean Frank @Seanfrank

18 hours ago

for most brands: - the manufacture makes the product - the 3pl ships it - meta finds the customers what do you even do?

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@JemBourouhDE savage

We have the Bucket Golf ad to post: We made an ad for a backyard golf brand that looks like it was designed by their 8-year-old. It spent $4K in a few days. -Crayon font. -White background. -No offer and no CTA. The headline: "I hate what this cost." You assume it's expensive before you've seen a price. Then you see everything in the kit, and it seems like a lot for whatever you're about to pay. So it creates tension without an actual resolution. THEN the closing line hits: "But dad has been more active than ever." Same crayon font. Looks like a kid wrote it. Every parent who sees that projects themselves into it immediately. Both lines are in blue. Against that white background your eye just moves through it. Change them to black and that feeling disappears entirely. This sits at the top of the funnel. No offer, no CTA, its only job is to stop the scroll and make you feel something. Ugly ads made with intention are some of the hardest creative to pull off.

I have said this before and I will say it again: I am an ABO guy and that will never change.

@PointsforPoints I'm guessing you're referring to Audience Networks? Had a look and most of our clients have it excluded already or no significant allocation.

What the heck is happening on Meta right now? Headed to the office, opened ad accounts and I'm looking at 200% rise in CPAs.

@PointsforPoints Checking

This brand has been with us for less than 2 months. One static we made in the first two weeks is now driving most of their Meta spend. This is what happens when you ship fast and test properly.

@thedanielokon Cut30 is great, I never went through the session unfortunately but the energy there was insane. I bought @StefanGeorgi copywriting course for my team and they were very happy as well.

Got my first Reel to cross 10K views LFGGG onto 100K

Simon Robert @Simon__Rob

3 weeks ago

Got my first 1k views Reel. I really enjoy the process. Shooting for 10k now let’s work

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We made this ad which doesn't mention age anywhere because the design is doing that job. The gradient pink, purple, orange, is the exact UI of Instagram Stories from 10-12 years ago. Millennials who were on the app in their early twenties recognize that visual language before they've processed anything. So they stop the scroll. That demographic is 30-40 today and has more purchasing power than a decade ago. And they are spending on their pets. Once it stops the scroll: "Wanted: picky-cat parents who've tried everything." One line that qualifies the audience and names their exact frustration. If you have a cat that refuses to eat, you feel seen. Spent $21K in under 20 days. On paper this is a BOF ad → it has an offer and a CTA. In practice it's converting closer to mid-funnel, because the visual is pulling in the right person before the copy even starts working. The targeting and the creative are doing the same job from two different directions.

@SanjayAtPlay Hahaha dude you won

Congratulations to our new Design Ops Manager, Agus, who seems very excited for this new opportunity.

@oliverblackshaw HAHA

@KFragoulias bro she has a lot to do

@JemBourouhDE hahahaha

@sagupta_nyc yeah tons of insights, will share! good idea

I'm into 70+ Meta ad accounts right now. 20 of them spending $1M+/month. Last week, I took the time to sit down and review what the accounts growing fastest actually have in common. The pattern is impossible to miss at this scale: it's not volume, It's variety. Here's what's running simultaneously in the accounts winning on Meta right now: Statics: - Offer-based with a strong headline and an actual offer. - Native ads that look like a newspaper article, or just a single weird picture of a surgery room or a bathroom with a wall of text in the description. - Ugly ads: kids drawings, post-it notes, crayon fonts on white backgrounds. - Highly creative AI-generated visuals that hallucinate the product benefits just enough to make you stop scrolling (think driving past something on the highway and doing a double take). -Infographics, especially in supplements, just pure educational stats stacked on each other. Text-heavy statics with almost no visual at all. Videos: - Podcast-style with two people talking about a topic the brand actually cares about. - Yapping ads in full TikTok format: a girl getting ready, talking for 7 minutes, a dude in his car going to Starbucks talking about whatever. - UGC still working, still needed. - Animated characters, like in the health space you've got cartoon figures literally inside a stomach explaining how the product works. Volume is still happening, but as a consequence, not a strategy. Different formats create different stories, not more of the same one. The ad market on Meta is just getting harder every year. The top accounts are lifting the floor for everyone.