Steve App @StephenApp
AVP, Marketing & Biz Dev at @SimpScar | prev @campussonar, @volthighered, @ecityinteract | @Stonehill_info & @TempleUniv Alum | I enjoy eating donuts. (he/him) linkedin.com/in/stephenapp/ Philadelphia, PA Joined June 2010-
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@MattGelb I actually think the most cruel scenario (and thus most likely) is the team winning both games in LA to force a game 5 at home that they’ll lose.
I’m just a dad, on my way to the airport early on a Sunday morning, once again posting my annual question of why people schedule professional conferences that start on a Sunday.
@Will_Bunch FWIW, it was a really good article. Amazingly written for the time at which you wrote it especially.
@jeremiahdbarba Two people who know who the one person is
@drewsykes Usually we are the ones chasing you at this point in the season. I’m terrified they are not going to hold onto this decision lead.
@shane_baglini Could not disagree more. Weeding is 0/10. Mulching is phenomenal. Instant gratification
@AlondaThomas Congratulations, Alonda!! You did incredible work at Jackson State—can’t wait to see what’s next for you.
@DPommellsNBCS Dude was spent with 7 minutes left to go in the 4th
@ChrisVito Every year it’s something new but the same result.
@JaimeHuntIMC I’m here, but my usage is now largely related to sports, where there still seems to be an active community
@tomdurso Aww such a bummer. But congrats on the milestone! What’s your username?
@shane_baglini No I definitely don’t have any experience with that sort of thing you’re describing. 😃
@shane_baglini Brutal. Not sure what tech stack you use, but could you consider proactively scheduling focus time on your calendar (private) so ppl can’t book out your entire day? Microsoft has a feature that does that automatically for me.
Normalize senior-level roles that don't require people management. It sucks that most of us are forced to become people managers if we ever want to make a lot of money. We need more high-level individual contributor roles. Grown adults who want to roll up their sleeves AND get paid like upper management. And for founders/CEOs, isn't this what you want more of? Competent adults who can do their jobs extremely well with little to no oversight. Nobody wants to monitor Asana to make sure the person they hired is actually doing their job. If you think this could be right for your org... Guidelines for hiring a high-level IC: 1. Pay them well. Sure, you can argue they shouldn’t get paid as much as the c-level executive who oversees a whole department. But the high-level IC is much more experienced and competent than a manager-level worker. 2. Be clear it's not a people management role. This will turn off some people, which is great. More time saved for both of you. In a conventional corporate environment, you’d bury this aspect of the role. But you don't have time for those silly trappings. Put "individual contributor" front and center, and the right types of people will apply. 3. Let them define accountability. Remember: this is a grown adult you’re hiring. Making them join a daily standup or updating a spreadsheet is waste of their time and yours. (You don't actually want to look at those daily updates, do you?) A common understanding for what accountability looks like is key. So have them define it, and only agree to it if you're truly on board. Be open-minded. Accountability might not just be outcomes (like increased revenue or more customers). It might be output (like number of projects completed or programs launched). It might be a mix of both. A great high-level IC might be paid like a VP. But for that value, you may very well get the power of several directors. And that might be exactly what you need.
Welp, now that I’ve made 6 breakfasts, gotten two kids dressed, three kids to school, emptied the dishwasher, folded and put away the last of the six loads of laundry from yesterday, and vacuumed the kitchen, I guess I can start my day!
Jon-Stephen Stansel @jsstansel
32K Followers 1K Following Author of "The 10 Principles of Effective Social Media Marketing"-OUT NOW! Freelance social on @InvincibleHQ, @HellaversePrime, @BeastGames and more
Seth Odell @sethodell
5K Followers 1K Following Life moves fast, live slow. Founder & CEO @kanahomaagency. Writing weekly at https://t.co/9oEbCCAFRY.
Eric Hoover @erichoov
19K Followers 1K Following College access/admissions/inequality in education. Senior writer @chronicle. Baseball, underdogs, long narratives. [email protected]
Corynn Myers @CorynnMyers
1K Followers 964 Following Dir of Brand & Integrated Strategy @simpscar | Brand + Experience in #HigherEd | Amateur Antique Enthusiast | #ADHD | 🏳️🌈
Dr. Josie Ahlquist @josieahlquist
8K Followers 5K Following #HigherEd Digital Engagement & Leadership. Fun-Sized Speaker, Consultant, Author. Podcaster @josieatpodcast. #DigiCohort Founder.
Jenny Li Fowler @TheJennyLi
14K Followers 1K Following Dir. of social media strategy at @MIT, author of Organic Social Media, and podcast host. I share everything I've learned with anyone interested. she/her
Callie Goodwin @CallieGoodwin
2K Followers 2K Following Founder of Sparks of Joy Co®️ + Marketing & Comms Manager @ZeeMeeApp. College Professor. Social Media Strategist. #KeepTikTok
Allison Turcio, Ed.D.... @allisonturcio
1K Followers 710 Following AVP for Enrollment and Marketing @SienaCollege | Host of The Application Podcast | Albany Business Review 40 Under 40 | Action Researcher| Marketing Professor
Christina Garnett @ThatChristinaG
72K Followers 6K Following Fractional CCO | Trust Theorist | Founder, Customer Trust Infrastructure & Equation | Award-Winning Author | Words in @Adweek @CampaignLiveUS @Forbes
Rick Clark @Clark2College
11K Followers 2K Following Executive Director @GeorgiaTech, author/speaker/trail runner/unapologetic optimist. Co-author/co-host: The Truth about College Admission.
Joseph J. Master @JosephJMaster
880 Followers 416 Following #HigherEd brand and creative strategy. Prev. AVP of marketing @DrexelUniv. Current @CUPRAP President. I love reading, writing and aromatic bitters.
Heath Einstein @HeathEinstein
3K Followers 2K Following Dad, husband, Vice Provost for Enrollment Management at TCU. Sports (Ticket P1) and politics. TX via CA, DC & NYC.
Zach Busekrus @Zboozee
2K Followers 2K Following Building a next-generation loyalty program for the modern traveler @journeyrewards. Founded and exited @TeamEnrollify and @Staywatchdeals before that!
Andrew Careaga @andrewcareaga
5K Followers 4K Following Recovering #highered marketing/PR guy. Alleged writer. Mediocre guitarist. pocho. Unreliable narrator.
Mike Lynch @MikeLynch09
4K Followers 4K Following higher education professional • relationship builder • dog dad • human uncle • coffee lover • amateur foodie • Oxford comma fan • sarcasm enthusiast • he/him
Campus Sonar @CampusSonar
2K Followers 348 Following Campus Sonar partners with higher ed campuses and associations, empowering leaders with insights and data to align their strategies with campus goals.
Jackie Vetrano, proba... @JackieVetrano
2K Followers 1K Following Buffalo@❤,😬 in spirit | Voice of @JackieWatches | JackiePlaysStuff on Twitch | Runs for 🍺 & costumes | Enrollment marketing @kenanflagler | @HighEdWeb board
William Faust @williamfaust
3K Followers 2K Following President @Ologie - an employee-owned agency focused on #digital #marketing and #branding for #Education.
Elon Musk @barbosa_je76242
0 Followers 118 Following I'm Elon Musk I can help you make more money and help you to buy Tesla
Solomon Oliver @gefcu58445193
4 Followers 145 Following
Angella leeming 🥀 @AngellaS54200
293 Followers 809 Following
Gary smithens @garysmithens0
0 Followers 7 Following
khristna Jane @jolie38895
62 Followers 479 Following I'm not somebody that thinks about destiny and fate,
IN GOD WE TRUST) DeLL... @InDellaware
10 Followers 164 Following
David Maxwell @DavidMaxwe79387
27 Followers 273 Following Am single and looking for love ❤️❤️ a caring and loving man
. @gary_savaage1
358 Followers 5K Following President of the smart money tracker investing newsletter, and advocate for the return of common sense to a world that is badly in need of it.
Fernando Aldana @Elxolo76
748 Followers 7K Following
MelissaClement @465IYxqFzH1CBs
12 Followers 1K Following
Etarlport @Etarlport725
38 Followers 2K Following
Kristel @Kristel8711724
19 Followers 366 Following
Katie Miller @Katiemiller771
107 Followers 1K Following Manager To Elon Musk, CEO, and Chief Designer of SpaceX🚀 CEO and product architect of Tesla, Inc.🚘
Clayton Dean @claytdean
513 Followers 376 Following Building @ZiplinesEdu · Principle @ Cabrillo Growth Studio • co-founder circa interactive (acquired)
Nuser @NuserC7N5
46 Followers 1K Following
Ircawbe @Ircawbe818
36 Followers 499 Following
Smitue @SmitueNIvPx
28 Followers 858 Following
Barbara Coles @mangjiang159
120 Followers 1K Following Experience different worlds and meet different you.
Tracy gidson @GidsonTrac6411
119 Followers 2K Following
🇺🇸Sylvia🇺�... @SYLvi_Miami
1K Followers 4K Following Gratitude makes what I have enough. Grateful for every kind look that comes my way Speaking mechanically (self-mockingly) A1 A2 🚫Bot🚫Porn🚫Crypto
Kelli Bartell @KelliB29641
49 Followers 3K Following
Hanju Lee @hanjulee_1
370 Followers 2K Following Marketing and communications professional, educator, artist, writer, dreamer, tennis player + Brand & Culture Manager @JohnsHopkins | Tweets are my own.
Mayur Productions @MayurProductio1
12 Followers 307 Following
Higher Education Mark... @HEMInstitute
21 Followers 121 Following
dr.lindseyfair @lindseyfair
1K Followers 1K Following Day job = CMO Night job = mom, wife, mentor Weekends = ⛷ ⛵ 🎨 🍷 ☕
Santhana Naidu @naidu
292 Followers 170 Following Vice President @RoseHulman. Passionate about #HigherEd, marketing innovation, and empowering education through strategic storytelling and digital engagement.
fan’s feedback @Elonmucks245413
41 Followers 426 Following
Sheshith @Sheshith166406
106 Followers 7K Following A strong woman is one who is determined to do what others are determined not to do.
Jason Hughes @JasonHughesHere
589 Followers 954 Following Semester at Sea Marketing and Recruitment. Dad. Dog walker. My (four) sisters' brother. Probably loved your book.
Mike @Esposito
110 Followers 190 Following @westvirginiau Exec. Creative Director, charcuterie enthusiast, wannabe Jack White and Napoli fan.
🔞Maridão Gigante ... @bb_cwb
41K Followers 10K Following Gigante de 2,05'm de altura ,magrelo definido, 23 cm de pau,pezão 48,casal SURUBEIROS Vídeos sem corte e rosto: https://t.co/IhKNkK0w6I
Pretty Sarah @PrettyS71283998
19 Followers 398 Following Available for hook up 24/7 🍆🍑 Dm if you’re interested 💦
Ruben Harris @rubenharris
67K Followers 45K Following CEO @OutRivalAI (YC W19) Outbound AI Agents for Education, Insurance, and Travel | Cellist 🎻 | Prev @Career_Karma @AltSchool @Honor @Hustle
Shirley @Tinetewno0u2o
20 Followers 3K Following
Suzanne Shaw @msuzanne_shaw
122 Followers 64 Following Retired marcom professional and college basketball fan
John M Santangelo @santangelo_john
143 Followers 2K Following Colorado, Colorado State Alum, Denver Broncos Fan - 20+ Year Season Ticket Holder
Ronald Stearns @RStearnsnert
26 Followers 83 Following Greetings digital marketers! I'm Ronald, your guide to turning dreams into digital realities.
Digital Marketing @Noah72099334
659 Followers 7K Following @DigitalMarketing - Branding / Content @Marketing / @SocialMedia / @SEO. Enjoy Arts and writing Children's Books.
Andy Borst @AndyBorstUGA
3K Followers 2K Following Tweeting about enrollment, admissions, and fin aid with gifs. Vice Provost for Enrollment Management at UGA.
Michael Tullier, APR @michaeltullier
1K Followers 2K Following Dad to 3, @rotary leader, @lsu @manshipschool grad, Accredited #highered PR pro (@praccred) at @ColumbusState. #geauxtigers
Jon-Stephen Stansel @jsstansel
32K Followers 1K Following Author of "The 10 Principles of Effective Social Media Marketing"-OUT NOW! Freelance social on @InvincibleHQ, @HellaversePrime, @BeastGames and more
Seth Odell @sethodell
5K Followers 1K Following Life moves fast, live slow. Founder & CEO @kanahomaagency. Writing weekly at https://t.co/9oEbCCAFRY.
Eric Hoover @erichoov
19K Followers 1K Following College access/admissions/inequality in education. Senior writer @chronicle. Baseball, underdogs, long narratives. [email protected]
Corynn Myers @CorynnMyers
1K Followers 964 Following Dir of Brand & Integrated Strategy @simpscar | Brand + Experience in #HigherEd | Amateur Antique Enthusiast | #ADHD | 🏳️🌈
Dr. Josie Ahlquist @josieahlquist
8K Followers 5K Following #HigherEd Digital Engagement & Leadership. Fun-Sized Speaker, Consultant, Author. Podcaster @josieatpodcast. #DigiCohort Founder.
Jenny Li Fowler @TheJennyLi
14K Followers 1K Following Dir. of social media strategy at @MIT, author of Organic Social Media, and podcast host. I share everything I've learned with anyone interested. she/her
Callie Goodwin @CallieGoodwin
2K Followers 2K Following Founder of Sparks of Joy Co®️ + Marketing & Comms Manager @ZeeMeeApp. College Professor. Social Media Strategist. #KeepTikTok
Allison Turcio, Ed.D.... @allisonturcio
1K Followers 710 Following AVP for Enrollment and Marketing @SienaCollege | Host of The Application Podcast | Albany Business Review 40 Under 40 | Action Researcher| Marketing Professor
Christina Garnett @ThatChristinaG
72K Followers 6K Following Fractional CCO | Trust Theorist | Founder, Customer Trust Infrastructure & Equation | Award-Winning Author | Words in @Adweek @CampaignLiveUS @Forbes
Akil Bello @akilbello
12K Followers 2K Following I’m reducing my social media and carbon footprint. If you want to follow, try IG or Linkedin. If you want to talk, text me.
Rick Clark @Clark2College
11K Followers 2K Following Executive Director @GeorgiaTech, author/speaker/trail runner/unapologetic optimist. Co-author/co-host: The Truth about College Admission.
Joseph J. Master @JosephJMaster
880 Followers 416 Following #HigherEd brand and creative strategy. Prev. AVP of marketing @DrexelUniv. Current @CUPRAP President. I love reading, writing and aromatic bitters.
Heath Einstein @HeathEinstein
3K Followers 2K Following Dad, husband, Vice Provost for Enrollment Management at TCU. Sports (Ticket P1) and politics. TX via CA, DC & NYC.
Tony Sarda @TonySarda
771 Followers 684 Following 13.1 🏃🏻 Higher ed/enrollment management nerd. Full time rabble rouser. Comic book geek.
Zach Busekrus @Zboozee
2K Followers 2K Following Building a next-generation loyalty program for the modern traveler @journeyrewards. Founded and exited @TeamEnrollify and @Staywatchdeals before that!
Andrew Careaga @andrewcareaga
5K Followers 4K Following Recovering #highered marketing/PR guy. Alleged writer. Mediocre guitarist. pocho. Unreliable narrator.
Mike Lynch @MikeLynch09
4K Followers 4K Following higher education professional • relationship builder • dog dad • human uncle • coffee lover • amateur foodie • Oxford comma fan • sarcasm enthusiast • he/him
Santhana Naidu @naidu
292 Followers 170 Following Vice President @RoseHulman. Passionate about #HigherEd, marketing innovation, and empowering education through strategic storytelling and digital engagement.
Michael Barbaro @mikiebarb
245K Followers 2K Following Host of The Daily. Brooklyn dad. Unabashed Sinatra fanatic.
Astead @AsteadWH
198K Followers 3K Following Host, America, Actually! @voxmedia Editorial director @voxdotcom Political analyst @cnn Former @nytimes @bostonglobe
Emily Smith @serrell_smith
20 Followers 108 Following she/her. OG WFH lifer in ed tech. Human-first client success/sales leader @collegevine. Mountain bike poser. Champion of growth mindset
Erika McDowell @erikajeanmc
29 Followers 160 Following Analyzing data for higher ed storytelling and decision making @CampusSonar She/Her
Dr. Marcus Collins @marctothec
9K Followers 2K Following Prof @MichiganRoss. @HachetteUS Author. CDO @wknyc. @TED Speaker. @Apple alum. @Beyonce alum. Girl dad.
Michael Harriot @michaelharriot
461K Followers 98 Following Journalist • Author, Black AF History:The Unwhitewashed Story of America • Founder, https://t.co/50XUzwlkiv • Board-certified Wypipologist• Never reneged; Never will
Nicole Szymczak @nicsimzak
2K Followers 3K Following senior communications & marketing director for @michiganstateu Health Sciences. Mom of three, @capcityfilmfest co-founder & former NBC journalist.
Matthew Stultz @Stultzmatt
2K Followers 4K Following Dad | Husband | Communications Manager Sewickley Academy | Professor #stultzalum | Always #stultzified
Dr. Luke Wood @DrLukeWood
14K Followers 4K Following President, social scientist, advocate for racial equity, and Alpha (1906). A love for boxing (views are my own)
Travis Jordan @tsjmarketing
416 Followers 1K Following Dedicated to elevating higher ed brands. Creator of #LiveWestern, #GetThereFL and #FLBuiltForOpportunity.
Kristen English @Kris10English
201 Followers 547 Following
Maureen @mobmathis
292 Followers 341 Following
Alfie House @AlfieHouseEcho
22K Followers 1K Following Senior Southampton FC reporter @dailyecho. ✍️ Graduated @SolentSportsJ with record marks. 🎓 @TotalSaintsPod panelist. 🎙 Get in touch!
Karen Albritton @kalbritton
2K Followers 2K Following CEO and Board Advisor, Board Director, Marketer, Tar Heel, Methodist
Andy Fuller @Andy_R_Fuller
56 Followers 94 Following Storytelling and content in #HigherEd. #HESM. #RipCity. Restarting Twitter.
Alicia Auhagen @aliciaauhagen
783 Followers 2K Following Writer + content strategist for higher ed, startups, and agencies | CNF + poetry enthusiast | 📩 [email protected]
Parker Oliver @pwoliver
105 Followers 341 Following
Kyle Adams @KyleAdams____
241 Followers 342 Following Marketing and creative strategy @suny. Tweets are my own.
Lauren Griswold @LaurenGriswold1
84 Followers 301 Following Innovator | Storyteller | Culture Keeper | Views are my own. Retweets not endorsements.
Jacob Tanswell @J_Tanswell
41K Followers 913 Following Aston Villa writer for @TheAthleticFC | #AVFC | SJA Scoop of the year 2025 BlueSky: https://t.co/IfuJdPpmSk Subscribe here: https://t.co/T0ODbIYSQP
Future U. Podcast @futureupodcast
1K Followers 278 Following @Jselingo and @MichaelBHorn discuss what’s next for higher Ed and talk with the newsmakers you want to hear from most. #highered
Nope @LierbagHcslew
100 Followers 264 Following Seldom visiting until the loathsome turd running it goes away.
Modern Campus @themoderncampus
3K Followers 751 Following Modern Campus enables colleges and universities to attract, engage, and retain students for life.
Stephen Spinelli @SpinelliS
3K Followers 3K Following President of @Babson; Chancellor Emeritus of @JeffersonUniv, Entrepreneur
Crystal Berry @CBerry_313
675 Followers 2K Following Vice President | Influence, Reputation, and Crisis Communicator |
Dave Jarrat @djarrat
2K Followers 2K Following Mixing #strategy #highered #socialimpact at @UPCEA @Cambridge_ICE @scholarships360 @BGCMLA.... Formerly @InsideTrack/@stradaedu. Now https://t.co/xQKCMCATen
Matthew Freedman @FreedmanMatthew
507 Followers 1K Following COO @Ologie; Chief Frying Officer @FryOutCancer. Amateur barrel-aged cocktail maker. 4x Columbus JCC softball champion.
Shamell Michael Forbe... @blacktocollege
169 Followers 448 Following Self-Proclaimed Emerging Leader in #highered. Campus Sonarian. #emchat #higheredmarketing 🏳️🌈🇯🇲🇺🇸
Katie Jones @katiejtweets
103 Followers 163 Following Brand and marketing at @loyolamarymount. She/her.
David Hutchison @DavidHutchiso19
147 Followers 728 Following #highered #advancement #musician | Vice President @LyonCollege
Shelley Willingham @swillinghamh
2K Followers 3K Following Mom. Entrepreneur. Investor. Speaker. Inclusive Marketer. Brand Activator. Obnoxious Tar Heel.
Carrie Herrera Niesen @ccniesen
1K Followers 903 Following
Sherri Hashbarger @MSUMSherri
939 Followers 604 Following Wife, mother, Director of Marketing @MSUMoorhead
Melissa Cerrato for P... @Missy4PA
2K Followers 249 Following Public servant & working mom. FLIPPED PA's 151st House District. Dedicated to making Harrisburg work for us. Join #TeamMissy at https://t.co/NsxpSwEcsc!
Amy K Smith @amykirstensmith
396 Followers 964 Following Happy wife, equestrian & fitness freak. Opinions are my own doing. Dir of Enrollment Management Marketing and Communication UC Merced 🐯 💙 💛
NILNewsstand @NILNewsstand
11K Followers 425 Following NILNewsstand provides news, intelligence, and professional networking for leaders navigating the NIL and revenue-sharing era of college sports.
Vincent Rougeau @PresRougeau
2K Followers 103 Following 33rd President @holy_cross | Former Dean @BCLaw | Legal Scholar | Proudly Purple
Kristen Knoerzer @kristenknoerzer
93 Followers 549 Following
Jenny Lavey @jenny_lavey
114 Followers 125 Following Joined Twitter five minutes ago. Writing is a religion. Creative/Content Dir. @umontana. Montana all the way. Views are own.
Yasin Id-Deen @QuietShenanigan
299 Followers 207 Following Strong verbs, short sentences. Director of Social Media @ucberkeley. my tweets are my tweets (🫣🥴)
Hue @We_are_hue
647 Followers 53 Following Hue's mission is to amplify voices, increase visibility, & pave paths for people of color.✊🏿✊🏾✊🏽
The Hechinger Report @hechingerreport
45K Followers 3K Following Reporting on innovation & inequality in education. 📨 Newsletters: https://t.co/6brI4HfGgS 🐦 Tweets by @NicholeDobo
Dr. Marcia Chatelain @DrMChatelain
12K Followers 2K Following Xennial Professor. History Teacher. Concerned Citizen. Writing Parent.
College Confidential @collegeconfide
12K Followers 2K Following College Confidential is your gateway to real, unfiltered guidance to higher education, through the power of community.

















