Précis AI @_PrecisAI
Précis AI makes generative AI tools for knowledge industries including for Public Relations (Précis PR) and government relations (Willard). precisai.com Washington, DC USA Joined May 2023-
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Willard "lobbying" tool builds upon @_PrecisAI's existing offering for PR pros developed by @XenophonPR & Précis AI CEO @DavidFuscus, and is tailored specifically for policy and legislative work odwpr.us/49TMFTR
Introducing Willard 🏛 The AI platform purpose-built for Washington’s policy community is live. Hours of hearings become actionable insights in minutes. Trained on millions of federal documents, every sentence is traced to the source. Built for the Hill, by the people who know the Hill: bit.ly/4xk1OYF
Glazed, filled, or frosted? 🍩 Settle it for us in the replies. #NationalDonutDay
Why do some searches trigger AI answers while others return plain links? AI search doesn’t treat every query the same. It sorts them into three types, and each one determines whether your content shows up as a link or gets summarized on the spot. PR pros, this matters. 🔗 Read the blog and learn how to optimize your content. bit.ly/4abimYK
The correct answer was 1900!
It's Trivia Tuesday! Here’s another question for public relations historians: Which year was the first PR agency founded?
It's Trivia Tuesday! Here’s another question for public relations historians: Which year was the first PR agency founded?
More content. More channels. More voices that sound the same. Differentiation used to be about message, now it's about whether AI even surfaces you in the conversation. A timely piece by O'Dwyer's on why AI has made brand differentiation the defining PR challenge of 2026
While AI may have made the basics of generating content easier and more efficient, it has also made it more difficult for a brand to stand out from an ever-growing crowd of voices and platforms, according to a report from @PRGN & @GreenoughComms odwpr.us/4nGFBiO
Gemini and ChatGPT and Perplexity. Oh my! Millions of people now get their answers straight from AI without visiting a single website. If you work in PR, this changes everything. From press releases to media strategy, the playbook needs an update. Grab the Invisible Influencers report and get the breakdown on what PR pros need to know: bit.ly/4upsHIR
Come back next week for another Trivia Tuesday!
The correct answer is......The Pennsylvania Railroad!
It’s Trivia Tuesday! PR professionals know all the ins and outs of a press release. But how well do you know their history? Let’s find out! Which organization issued the first modern press release in 1906?
Be sure to check our page tomorrow for the answer!
It’s Trivia Tuesday! PR professionals know all the ins and outs of a press release. But how well do you know their history? Let’s find out! Which organization issued the first modern press release in 1906?
If AI is getting smarter, why is it getting things wrong more often? In a joint webinar from @africaprweek and @ICCOpr for a joint webinar, Précis CEO @DavidFuscus shared about the rise in LLM hallucinations, and two practical fixes: rigorous review and multimodal AI. Watch the clip 👇
The hardest conversations in our industry right now are not about whether to use AI. That debate is over. The harder question is what happens when the technology we are increasingly relying on to produce content, shape narratives, and inform strategy is still getting things
Come back next week for another Trivia Tuesday!
The correct answer was 1956!
It’s Trivia Tuesday! Everyone in PR is talking about AI right now. But how well do we actually know its origin story? Here’s a quick one: What year was the term “Artificial Intelligence” first coined?
Tomorrow we will reveal the full answer on our page. Don’t miss it!
It’s Trivia Tuesday! Everyone in PR is talking about AI right now. But how well do we actually know its origin story? Here’s a quick one: What year was the term “Artificial Intelligence” first coined?
There’s still time to enter. ⏳ In a reply or quote, tell us why your mom is the best, and we might rename XénoBot after her for a whole month. Yes, really. Drop your answer below by today at 11:59 p.m. ET. #MomAI #MothersDay
Before Mother’s Day, we want to know: Why is your mom the best? Tell us in a reply/quote post with the hashtag #MomAI in 50 words or less. We’ll pick one winner and rename XénoBot after her for a full month. Imagine your mom powering AI — as “JudyAI,” “RosaBot,” or whatever her name is. 💐 Deadline: Sunday, May 10 at 11:59 p.m. Eastern. #MomAI #MothersDay
Want sharper drafts? Brief it like you would a teammate. Start with context, constraints, and what “good” looks like. For more AI tips, visit our website: bit.ly/48ISVgF
And guessing costs you: - More edits - Weaker positioning - More risk (including claims you may need to walk back)
Better prompts = better AI drafts. The difference between a strong draft and a risky one usually isn’t grammar. It’s judgment: what’s newsworthy, what’s accurate, what fits the brand, and what to leave out. More in the thread below. ⬇️
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