ocuco @_ocuco
Ocuco provides paperless practice management software for optical retail and lab management solutions. ocuco.com Joined June 2011-
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How are optical practices winning online in 2026? Sales Executive Emma Craigon breaks down the digital marketing strategies helping optical practices get found and stay fully booked in 2026. Watch the full guide: eu1.hubs.ly/H0w68N_0
Your website is your first impression. Make it count. 67% of patients find eyecare businesses online first and nearly half judge credibility from design alone. Emma Craigon, Ocuco Sales Executive, breaks down exactly what makes a great optician website: eu1.hubs.ly/H0vX6qQ0
Every patient interaction carries private health information. The risks hide in plain sight. 🇺🇸 US-based practices, this one's for you.Stephen van Beek, Head of Information Security at Ocuco, breaks it down. Read the blog: eu1.hubs.ly/H0vTJJm0
A smooth patient journey doesn't happen by accident. In this video, Emma Craigon, Ocuco Sales Executive, covers everything from online booking to payment and what needs to be in place at each stage. Watch it here: eu1.hubs.ly/H0vJR3T0
Switching your optometry EHR touches every part of your practice: clinical workflows, patient records, billing, and team efficiency. If you're evaluating a move, this is worth a read: eu1.hubs.ly/H0vBN9b0
Is your Google Business Profile actually working for your practice? Emma Craigon, Ocuco Sales Executive, walks through exactly how opticians should set it up in 2026. Watch the full step-by-step here: eu1.hubs.ly/H0vzTLb0
Your EHR knows more about your practice than you think. The question is whether you're listening. We cover the KPIs that matter most for practice growth and exactly what to do when the numbers flag a problem. Worth a read: eu1.hubs.ly/H0vpHvK0
Most optical practices post frames, run a promotion, and get nothing back. The problem isn't social media. It's the approach. Emma Craigon breaks down what's working for eyecare practices in 2026. Watch: eu1.hubs.ly/H0vmmfC0
Inventory is one of the areas where optical practices lose money passively. Frames past their commercial life, contact lens stock ordered reactively, among other similar issues. Sound familiar? Sarah Ashley breaks down why and what it takes to fix it: eu1.hubs.ly/H0vl7Dk0
When someone searches “eye test near me,” is your practice showing up? In this video, Emma Craigon explains how local SEO can help optical practices improve visibility, build trust, and turn online searches into booked appointments. Watch now: eu1.hubs.ly/H0v88qV0
Patients don’t choose an optician based on location alone anymore. They research and compare online first. In this video, Emma Craigon breaks down the digital tactics helping eyecare practices grow in 2026, from SEO to ads, email, and websites. Watch it: eu1.hubs.ly/H0t_Swd0
Dive into our latest blog by Fergus Murphy, a must-read for ECPs evaluating EHR software! From equipment integration and clinical workflow alignment to security compliance, understand the key factors for selecting the best solution for you. Learn more: eu1.hubs.ly/H0tXM610
📰 New on the Ocuco blog: How to Reduce No-Shows in Optometry. Missed appointments affect revenue, workflow, and patient experience. In this blog, Emma Craigon explains why patients miss appointments and how practices can improve attendance. Learn more: eu1.hubs.ly/H0tNyq90
Is your email list just sitting there? It could be your most powerful booking tool. Emma Craigon, Ocuco Sales Executive, breaks down why email marketing is still delivering real results for opticians in 2026 and how to make it work for you. Watch now: eu1.hubs.ly/H0tN5MW0
Want more eye exam bookings from people already searching for your services? In this video, Emma Craigon, Ocuco Sales Executive, explains how Google Ads can help opticians reach high-intent local customers and turn local searches into patient enquiries: eu1.hubs.ly/H0tztzC0
Thinking about a cloud-based EHR for your practice? Shirley Kavanagh, Ocuco’s Head of Implementation, shares what optometry practices should prepare for before making the transition. Learn more: eu1.hubs.ly/H0txYHS0
“Opening an optometry practice involves far more than finding a location and signing a lease.” This guide explores the practical steps involved and the challenges new owners often face in the early stages. Read the blog by Fergus Murphy: eu1.hubs.ly/H0tmhwW0
Choosing an EMR for optometry isn’t just about ticking feature boxes. The bigger question is whether it fits the day-to-day reality of running an optometry practice. Here’s what to actually look for before you commit: eu1.hubs.ly/H0tcfF50
Attending Vision Expo 2026? Find Ocuco at Booth 3329. Whether you're looking for software to manage your optical lab or solutions to support your practice and digital presence, Ocuco has the eyecare technology to help. Check out the map below to see exactly where to find us.
Kick off Vision Expo 2026 at the Opening Night Party 🎸 We’re giving away a limited number of VIP tickets for the party at The Pointe (March 12, 8 PM). Enter here or stop by Booth 3329 by 2 PM to collect yours: eu1.hubs.ly/H0sswP_0 First come, first served | Max 2 per business
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