Adpulp @adpulp
Advertising News and Know-How, Since 2004. Home of the Ad Legends workshop, Ad Chatter podcast, and 'Ad Brains' eBook. Editor: @davidburn Adpulp.com Off Madison Joined April 2008-
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Korean skincare brand Anua is collaborating with KPop Demon Hunters in a new camping from BBH Singapore. youtu.be/eP7Fe959rSM?si…
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There's a lot of World Cup-related adverts on the air at the moment. This one from @BMO and TBWA\Canada features Canada Soccer star @AlphonsoDavies. youtu.be/QQP9LlQrlBc?si…
A modern yarn. Developed for @RBC by creative agency Battery, the spot follows a young artist whose passion transforms the world around her through creativity and imagination. #Crochet youtu.be/7QdXKO9e_hw?si…
"The worst thing for an ad person is to be stuck in someone else's ideology. There is too much variation, too much uncertainty, and too much randomness in marketing to be tied down by a borrowed dogma." -Bob Hoffman (in today's newsletter)
Advertising agencies go out of business every day. But what about agencies with superlative creative credentials? Do they fail on a less frequent basis? I’d like to believe that, although I don’t have the data to support the thesis. adpulp.com/after-thirty-y…
Adpulp retweeted
It truly is an end of an era: Kesselskramer declares bankruptcy dabitch.net/it-truly-is-an…
Letting the press release out of the box...According to Ally, financial journeys are built through a mix of long-term goals and everyday moments: travel and wellness, friendships and fandom, home projects and new experiences. adpulp.com/ally-turns-wor…
Farid Mokart of Fred & Farid: "What happened in Jamaica in '72 was a real encounter between two cultures, in a real place, with no filter in between. That kind of encounter is rare today. Our job was not to dramatize it. Our job was to make it visible. fredfarid.prezly.com/the-rolling-st…
The industry could run their data centers on renewable energy and manufacture servers that run considerably cooler. Or, they could continue to ignore the public’s cry for change and make counterarguments about how data centers and AI are good for you. adpulp.com/texas-and-nati…
With World Cup expectations uncharacteristically low, Brahma—the biggest AMBEV brand in Brazil—invites Brazilians to reclaim their confidence in a new ad campaign, “Tá Liberado Acreditar” (Let Yourself Believe). adpulp.com/popular-brazil…
It was in Boston in 1946 that Phyllis Robinson first worked for an ad agency. She was hired to write women’s fashion ads by Bresnick & Solomont. After returning to New York, she joined Grey—where Bill Bernbach was the creative director. adpulp.com/phyllis-robins… #AdLegend
“The Southeast Alaskan story, and spirit, is unique,” said Theresa Menz, Associate Creative Director at R&R partners. adpulp.com/better-healthc…
Jeep is launching a wildlife print campaign for the all-new 2026 Jeep Cherokee Hybrid shot entirely in nature, where the vehicle’s hybrid technology helped make the intimate images possible. adpulp.com/wildlife-photo…
Packaging improvements help create a better brand experiences, but these sort of upgrades rarely get the attention that a smart advertising campaign provides. adpulp.com/no-more-wrestl…
According to Jane Ostler, Chief Insights Officer at Kantar, 24% of AI users currently use an AI shopping assistant. She believes CMOs now need their brands to actively service these non-human consumers. adpulp.com/how-are-you-cu…
“The project is rooted in color theory. When we say ‘without blue there is no green,’ we’re working with the fundamental logic of primary and secondary colors: blue and yellow create green,” says André Maciel, Creative Director at Black Madre Studio. adpulp.com/a-fundamental-…
Burger King is taking a page from Domino’s 2009 playbook and reinvigorating the brand by focusing on improving its food, customer service, and overall restaurant experience. adpulp.com/burger-king-wa…
Did you know that 23% of Super Bowl commercials—15 out of the 66 ads—featured AI? adpulp.com/ai-permeates-t…
The client team and data scientists can run the numbers all day, but someone else has to dream. If that someone is never encouraged to dream and never given the space to do so, that is a real and present danger to the ad industry, not AI. #flashbackfriday adpulp.com/ai-is-not-the-…
Stagwell agencies Doner and Colle McVoy have joined forces to form DonerColle Partners, a new entity created to serve the brands that move America. adpulp.com/doner-and-coll…
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