Nick @ballanutsa

AM @LunarStrategy | insights on intent-based crypto marketing & content creation after working with 40+ projects across AI, DeFi, L2 and RWA verticals. balanutsa.lovable.app My YT Joined August 2015

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Nick @ballanutsa

2 days ago

building a comms strategy for our new client at @LunarStrategy. current approach: 1. learn the project inside out from the docs. 2. host a workshop with the founders to hear their vision in their own words (usually there are a lot of nuggets in there - you just need to package them properly) 3. map out the ICPs (with emotional triggers, motivations and pain points) 4. craft one big idea per ICP (in this case, one for the b2b side of the business, one for the b2c). 5. use those big ideas as the north star for everything comms-wise from here on. everyone's saying distribution is the new moat. what's the use of distribution without a clear story and message behind it? i recorded a video on this a while back. imo, it's ever more relevant now than when i made it 👇

Nick @ballanutsa

12 months ago

Why Crypto's $2 Trillion Market Cap Is Built On Ideas, Not Code (Fix this or Fail on CT) the timestamps + article version of the video ↓

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Nick @ballanutsa

4 months ago

x.com/i/article/2015…

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Nick @ballanutsa

5 days ago

wise words, man. while sentiment may be mixed right now, make no mistake 'bout it, @KaitoAI had a generational run. not only that, it became one of the most influential crypto x AI projects of its time. @Punk9277 and the team deserve credit where it’s due, and I’m excited to see what’s next on the roadmap.

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Nick @ballanutsa

6 days ago

@guillaumebth means a lot coming from you sir!

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Nick @ballanutsa

6 days ago

never thought i could be this excited about branding work... an incredible tool by @guillaumebth 🤌

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Nick @ballanutsa

6 days ago

@ghostsiriy lmao

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Nick @ballanutsa

6 days ago

@treeonchain give @itstuyo a try: get.tuyo.com/code/BALLANUTSA

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Nick @ballanutsa

6 days ago

love him or hate him - @AlexHormozi is undeniably one of the 🐐s of biz. the more controversial side is the life advice. work-life balance, personal philosophy, all of that. me and @ghostsiriy go back and forth about it constantly. he can't stand the life advice from alex. i'm more divided. what i actually love though is the way alex defines things. he has this whole personal dictionary where he reframes ordinary words into something useful. his definition of love - how much you're willing to sacrifice for the thing. the one stuck with me most right now, though, is his definition of patience. "patience is figuring out what to do in the meanwhile." i've been sitting with that one a lot this week. waiting on a few updates, a few decisions, none of which are mine to make. and i can get impatient fast in those windows. so every time the impatience starts creeping in, i come back to that definition and ask the only useful question - what can i do right now that gets me closer to where i want to be? can't recommend enough.