PJ Celis @celispj

Founder & CEO @judgeme. Fixing trust in commerce. Over 600K active merchants. 16 million ARR with 15 USD / mo Awesome plan. judge.me London, UK Joined October 2012

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PJ Celis @celispj

18 hours ago

@emilyinvc Purpose, relationship, location

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@abuiles @OisinO @codyplof If the apps need more continuous maintenance, it will be vibe (AI) coded by developers. Still driving the price down to its marginal cost, in this case that marginal cost includes maintenance.

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PJ Celis @celispj

3 days ago

@danyay @judgeme 250 USD for API access is insane, any proper app builds its own UX on an internal API anyway. It's barely extra work to expose that API. Welcome anytime! And yep a new product coming soon ;)

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PJ Celis @celispj

4 days ago

Shopify app prices will be vibe coded down to their marginal cost. You can still charge a token amount (like @judgeme's 15 USD / month) to take care of an entire product category but good luck to those with a venture backed enterprise Saas model.

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PJ Celis @celispj

4 days ago

@RobChinery @judgeme We welcome the competition. Our free plan is so generous it should outcompete any vibe coded app for almost any merchant.

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PJ Celis @celispj

4 days ago

Sometimes our internal opsbrain still hallucinates on the most basic things, like what day of the week it is🤷‍♂️

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Harley Finkelstein @harleyf

4 days ago

Great read from @stratechery 😎 While everyone debates the future of AI commerce, the data is already getting interesting: AI platforms are sending shoppers to brand-dot-com at rates growing 4-8x faster than legacy marketplaces. Merchants are gaining visibility. Customer relationships remain direct. Commerce infrastructure matters more than ever. The next era of commerce looks increasingly entrepreneur-led. @Shopify merchants are gonna win 🤜🤛

Stratechery @stratechery

4 days ago

6-18-2026 ($) An Interview with Michael Morton About E-Commerce in the Age of AI stratechery.com/2026/an-interv…

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PJ Celis @celispj

4 days ago

@mr_deepvalue Why doesn't the company simply buy back its own shares if it has so much excess cash and low valuation?

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PJ Celis @celispj

4 days ago

@bigturkmert @judgeme Wait a few weeks and watch our announcements 😉

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PJ Celis @celispj

4 days ago

@MehtabKarta Agreed but at @judgeme we're also betting on our AI company brain limiting how exponential the complexity goes up with team size.

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PJ Celis @celispj

4 days ago

@elonmusk The best business class in the world (Qsuite) just got the best remote internet in the world 🤙

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PJ Celis @celispj

4 days ago

@MehtabKarta @judgeme @rishabhmjain feeling the heat

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PJ Celis @celispj

4 days ago

At @judgeme, every team lead is working on their own AI operating system. For example, attached the OS the Growth team is building. Later this year, we'll curate all the best ideas into a singular company brain. The underlying idea is that an organisation is a product, meaning you should iterate towards market fit; in this case, the "market" is the team and leadership "using" the org. More specifically, an organisation is an anti-product, where you try to avoid the exponential loop of bureaucracy (communication complexity) rather than chasing a viral growth loop. The mission for this organisational anti-product we're making is "friction zero": If we can prevent or automate away all the ways scaling organisations create friction for the people within it (too much info, lacking context, too many meetings, meetings not focused on right questions, leadership doesn't have overview, strategy being deviated from, etc), then we can scale the company output without losing small company magic. More updates soon. I believe improving the technology of how we organise humans to do great work will be the biggest unlock AI provides.

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PJ Celis @celispj

5 days ago

@karri_tweets @malisauskasLT

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PJ Celis @celispj

5 days ago

"At the very least, 250,000 young white girls have been subjected to repeated rape, gang rape, trafficking, torture, pregnancy, forced Islamic conversion, and lifelong trauma. 1 The true number is probably higher." "They were taken to houses, flats, restaurants, and hotels where they were raped repeatedly by groups of men, tortured, filmed for blackmail, and told they were 'white trash' or 'kuffar' who merited punishment. Many became pregnant while still children." "We found that the same unspeakable crimes occurred in at least 149 local authority districts – close to 40% of all such districts across the United Kingdom" "Perpetrators from Pakistani Muslim and other Muslim backgrounds operated under an honour- and shame-based clan code that treated non-Muslim girls, especially white working class girls, as property available for sexual use." "Political failure lies at the heart of the scandal. Successive governments lacked the will to confront the ethnic and religious patterns."

Rupert Lowe MP @RupertLowe10

6 days ago

The Rape Gang Inquiry Report. bit.ly/4uE5odw

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PJ Celis @celispj

5 days ago

@Fremond_ @MP32850564 Why would you go to those boroughs though.

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PJ Celis @celispj

6 days ago

This is genuinely the best startup idea I've heard in a very long time: rentahuman.ai Allows AI agents to hire humans for tasks it can't do yet at human level.