James Cogan @cogan

Canadian Ontario school teachers invested $220M in SpaceX in 2019, an investment that likely becomes an $11.6 Billion payoff for their retirement. Thank goodness teachers don't read The Globe and Mail 🙄

Precisely as forecasted in my 'After the Camera' article: "Short drama has become a serious screen-entertainment business, with production cycles and monetization models that look much more compatible with AI-native workflows than the traditional feature system does. That does not mean microdrama is the future of cinema. It means microdrama may be the first place where the economics of AI video make native sense." x.com/cogan/status/2…

Variety @Variety

24 hours ago

Lionsgate has taken an equity stake in the generative AI video company Runway and plans to pull from its existing catalogue of franchises for an AI short-form series. variety.com/2026/film/news…

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👏 🇨🇦

OneSoccer @onesoccer

18 hours ago

"It's our game, too" A Canadian soccer essay by Stephen Brunt ✍️ #CanMNT 🇨🇦

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The woman getting screeched in 😊 , nice one @TSN_Sports Big day today. LFG 🍁 ⚽️

TSN @TSN_Sports

a day ago

The World Lives Here. Canada is all together different. Truly unique. And so is our relationship to the beautiful game. This is our opening to the 2026 World Cup. Narrated by Kiefer Sutherland. #FIFAWorldCup

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Nobody tells you how quiet this stretch is when you're in that in-between place where something is incredibly real for you, but not for anyone else, yet. Focused, constant motion, and yet kind of desolate.

@Variety Hell Grind matters less as a film than as a signal. A $500K AI movie made in two weeks and screened at Cannes/Tribeca means the production gate is cracking. That’s the shift I wrote about in After the Camera: x.com/cogan/status/2…

James Cogan @cogan

a week ago

x.com/i/article/2061…

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阿们! 🙏

Tulip King 🌷 @tulipking

3 days ago

i look forward to our chinese brothers liberating the knowledge from within fable-5 and selling it to me at 5% the cost & 2x the speed

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@PeterDiamandis Calling for a pause, and actually pausing, are two completely different things. Everyone knows a pause won’t happen. The call is a signal to put on record. That’s what makes it so unsettling to be honest.

Funny thing happens online: something appears, a post, a video, an app, a design and suddenly fifteen just like it appear. I think that does a disservice to everybody. It ruins the process. I want to see you in your work. I want to see what you see in your world. Creativity isn't just a job or an output. It's a lifestyle. You have to immerse yourself in it, live with it, let everywhere you go and everything you see, feed it. If you're going to make something, you should feel like you can't wait to create it, thinking about it at night, impatient to get back to it the next morning. There are limitations. It can be tough. Life makes demands of you. But that's exactly where you pull in different sources of creativity and inspiration. You have to test your beliefs. What's important to you? What do you believe in so firmly that you can't wait to make it?

@ItsKieranDrew Lived there for 12 years. Both my sons were born there. Miss it greatly and look forward to moving back in the future. Such a special place!

Everyone is posting what Claude Fable 5 can do. Fair. It looks incredible. But here are 5 things it can’t do: 1. Build real relationships with customers. 2. Make people trust you. 3. Replace taste. 4. Replace courage. 5. Care more than you do. And most importantly: It can not give you conviction. The best AI model in the world will often give you what you ask for. You like red? Here’s red. You like polka dots? Here are polka dots. You want it shorter, cleaner, safer, louder, more premium, more viral, more cinematic? It will try. That's useful. It's also dangerous. Because the people who make interesting things are not just optimizing for agreeable output. They have a point of view. They are willing to be wrong in a specific direction. Think about Honda’s famous 2003 “Cog” ad. Part of what made it interesting was the way an idea moved from the fine-art world into commercial advertising. That is what humans do: we interpret our world, we cannibalize our influences, and make strange transfers between contexts. AI can remix patterns. But it does not live a life. It does not get off the couch, wander into a museum on Saturday, misunderstand something productively, and decide that a car ad should feel like a chain reaction sculpture. That spark does not come from the model. It comes from the human deciding what they believe the thing should be. The models are getting absurdly powerful. I use them every day. I think they are one of the biggest leverage shifts of our lifetime. But the flex videos miss the point. The value is not in asking or showing, “What can the model do?” The value is in asking, “What can I now uniquely do because I have access to this much leverage?” AI gives you leverage. It does not give you a spine. It does not give you taste. It does not give you conviction. And without those, the best model in the world mostly just helps you make better-looking noise.

@jennykrakovsky COYG! 🔴⚪️❤️

Is anyone actually using Claude Fable 5 to do real work? Or is everyone just using their tokens to produce free promo flex videos for Anthropic? Asking for a friend.

@nypost A $2,000 AI-native feature doesn’t settle the debate. It moves it. The production gate is cracking. Now the questions are quality, legitimacy, distribution, and attention. I wrote about this in After the Camera: x.com/cogan/status/2…

James Cogan @cogan

a week ago

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Totally agree and it's ironic that the US limiting exports of the best chips to China may have been the thing that made them win. Constraint is often where creativity and innovation starts, “creativity loves constraints,” as Marissa Mayer put it. Maybe that’s part of why China has moved so fast in AI. Less access to unlimited hardware can force different kinds of efficiency, iteration, and model strategy. Constraint doesn’t necessarily limit innovation. It can shape it.

My PRVN project just hit its 80th PR. That feels pretty wild to type. I'm building this with an AI-native development loop that's taken a lot of trial, error, and restraint to make useful. The exciting part isn't that AI makes the work easy. It doesn't. There's no shortcut around vision, taste, and the thousand small decisions that turn an idea into something real. But the barriers are melting. Every week it gets a little more possible for someone with a clear idea and enough persistence to build something that would've been out of reach not long ago. Speed is part of that. The real craft, for me, has become staying close to the work while moving fast, keeping the steps small, reviewing carefully, resisting the urge to get over my skis. 80 PRs. Still early, still messy at times, but it feels good to be building.

Thank you so much, really appreciate that! And yes, interesting point. China leading in micro-drama feels surprising, but maybe less so given how quickly China has become a force in AI more broadly, even in open-source models, which few would have predicted. What excites me most is the liberation of production and how more people are getting the chance to tell stories and bring their worlds to screen. Exciting times to be curious and creative.