CPG WIRE @cpgwire

Daily CPG News 🥫 Inquiries: [email protected] 📧 thisweekincpg.beehiiv.com Joined August 2021

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CPG WIRE @cpgwire

2 hours ago

Bloom Sparkling Energy is now available at every 7-Eleven across Australia. International expansion has been a key focus for Bloom this year. In addition to Australia, Bloom Sparkling Energy also debuted in Canada and the UK. Bloom’s revenue is projected to top $500M by the end of 2026.

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CPG WIRE @cpgwire

4 hours ago

eattakeaways.com

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CPG WIRE @cpgwire

4 hours ago

Takeaways officially launched its savory, macro-dense, and portable cheese bars today. The macros are great especially for a 1.1 oz snack: - 12g of protein - 120 calories - 3g of fiber Takeaways launched with three flavors: Slice Slice Baby, Pepper Jacked, and You Cheddar Believe It.

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CPG WIRE @cpgwire

a day ago

Protein bar brand Stars + Honey secured a $24M growth investment led by VMG Partners. Founded in 2023 by Daniel Rainey, Stars + Honey is best known for its flavor-forward protein bars that deliver 15g of protein + collagen. The company expects to hit $50M in revenue this year. VMG's recent investments include Brami, Fruit Riot, Vacation, and The Doux.

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CPG WIRE @cpgwire

a day ago

@drewfallon12 $4.1M reported in Jan

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CPG WIRE @cpgwire

a day ago

Sparkling agua fresca brand Bawi closed a $6M funding round led by Brand Foundry Ventures. Founded by Victor Guardiola in 2020, Bawi has grown into a nationally recognized agua fresca brand with a strong presence in TX, CA, and the Midwest. Bawi will use the funding to grow its senior leadership team and expand its footprint in the retail, foodservice, and on-premise channels. In December, Brand Foundry Ventures led a $6M investment in Loonen, the buzzy bottled water brand.

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CPG WIRE @cpgwire

2 days ago

Barebells is going beyond protein bars and beverages with its new Soft Candy line. Each bag contains only 1g of sugar and three flavors are available: 🥤 Sour Cola 🍑 Peach Rings 🍉 Water Melon The new line is available exclusively via their website.

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CPG WIRE @cpgwire

2 days ago

Second Nature Brands is acquiring Tillamook Country Smoker from Insignia Capital Group and family shareholders. For Second Nature Brands, this is their first acquisition in the fast-growing meat snacks category. Tillamook currently operates two manufacturing facilities in Oregon and sales are north of $175M. Over the past few years, Second Nature Brands has acquired Voortman, Sahale Snacks, and Brownie Brittle.

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Max Mulvihill @MaxMulvihil

2 days ago

Really strong brand name. Taps into a need-state for a lot of Americans inundated with health and wellness massaging but don’t know where to start or how to keep up. Like early days Athletic Greens D1RT | Pre-Formance powder for the things you do d1rt.com

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CPG WIRE @cpgwire

3 days ago

drinkminded.com

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CPG WIRE @cpgwire

3 days ago

Formula 1 driver Pierre Gasly entered the beverage space with Minded, a new functional beverage line. Each can of Minded delivers the following: - 800mg of electrolytes - Vitamins C, D, A, and B12 - Magnesium - Zinc Three flavors are currently available: 🍓 Berry & Pomegranate 🌺 Hibiscus 🍑 Peach & Rosemary

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Mark Gallo @guhlo

4 days ago

Spylt showing a vertical name rebrand Next stop $1 billion acquisition 😉

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CPG WIRE @cpgwire

5 days ago

Following a soft introduction at Beverage Forum in April, MAC Energy, Conor McGregor’s ketone-powered energy drink brand, has already landed several key retail partners. MAC Energy has secured cut-ins at Albertsons, Kroger, and a number of other chains. Several national and regional retailers have also committed to bringing MAC Energy into their regular planograms. MAC Energy will launch on July 12th, the day after McGregor’s UFC 329 fight.

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CPG WIRE @cpgwire

6 days ago

axios.com/local/portland…

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CPG WIRE @cpgwire

6 days ago

Salt & Straw tapped Piper Sandler to explore a potential $200M exit. Salt & Straw launched in 2011 and operates 50 scoop shops across the U.S. Annual revenue is north of $100M. Investors include KarpReilly, Enlightened Hospitality Investments, and Dwayne Johnson.

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CPG WIRE @cpgwire

6 days ago

TRUFF and PopUp Bagels collaborated on a limited-edition Hot Sauce Schmear. The item is available nationwide at all PopUp Bagels locations today through June 17.

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CPG WIRE @cpgwire

7 days ago

Clean personal care brand California Naturals closed an 8-figure Series B round led by Align Ventures. Several existing investors also participated in the round. Hayden Hiatt, a former exec at Glossier and the COO at California Naturals, will step into the CEO role, replacing founder Shelby Wild. California Naturals launched its clean haircare line in 2023 with backing from L Catterton, Sandbridge Capital, Midnight Venture Partners, and Elizabeth Street Ventures. Their retail partners include Target, Ulta Beauty, CVS, H-E-B, and Sprouts.

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CPG WIRE @cpgwire

7 days ago

@ZachCPG 100%. Wild that Smash Kitchen is competively priced with Kraft Heinz products too

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CPG WIRE @cpgwire

7 days ago

According to a report from Inc. Magazine, Smash Kitchen is set to surpass $100M in annual retail sales by the end of 2026. Founded by Sameer Mehta, Sean Kane, and Glen Powell, Smash Kitchen made its debut at Walmart last April with a line of clean condiments. Since then, the company has expanded into several other categories and launched in nearly 15,000 doors across the U.S.