Hands-on DevRel @devrelrel

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doing something for the 1st time on hands-on devrel - a live stream! teaming up with TheOwanateA and trying out *impersonaid*: an AI tool that reviews tech docs ... sounds v useful for devrel + tech writers so watch us give it a go on both injective docs + rootstock docs

Came across this brilliant DevRel OKRs spreadsheet by @bguiz , thanks for sharing! I've always felt the bar is set pretty high for devrels - not only do you have to be technically adept, you've also got to manage metrics related to marketing, sales, etc. 🫡

looking for speakers! topics: developing smart contracts/ dapps/ zero knowledge reply/ DM @FlyingNobita / @ksaitor / @bguiz and let us know your topic!

@brookejlacey @artuenn my north star metrics are: - monthly developer interactions (# of API requests/ transactions/ etc) - monthly active developers (# of accounts that perform the above)

@brookejlacey have a 4-part article series just for this! > wtf even is DevRel > it’s not marketing

8 DX cheat codes I know now I wish I knew earlier (every DevRel should know these) 👇

how to make developer experience drive ecosystem growth apply these 7 DevRel strategies:

the best way for marketing to succeed in DevRel: stop treating developers like consumers I spent 6 years forcing funnels onto developer audiences so you don't have to here are 4 DevRel tactics to improve developer adoption (save yourself the conversion frustration): 🧵

marketing funnels fail for developers... because that's the WRONG approach for DevRel here's how the funnel breaks (and a 3-step fix): 🧵

MYTH: the marketing funnel works for everyone REALITY: for devs, the funnel hurts "conversion" rates here's why (and what to do instead) 🧵

what's the best way to position DevRel teams? I spent 6 years watching DevRel teams fail due to bad placement so you don't have to it isn't solely about reporting structure really it's about aligning philosophy, resource access, and cross-functional freedom 🧵

most companies place their DevRel teams wrong they shove them under marketing/product/engineering/sales without thinking it through no mitigation strategies no understanding of what breaks 👇

it took me 6 years to learn this I'll teach it to you in 5 minutes. here are 7 uncomfortable truths about dev marketing 👇

your DevRel sucks because you're "marketing" devs don't want sales pitches, they want technical partnerships devs don't want promises, they want proof + deep dives devs don't trust campaigns, they trust fellow devs build genuine relationships and devs will advocate for you 👇

90% of marketers FAIL at DevRel because they treat it like regular marketing. wanna join the elite 1%? Here are the 4 principles they don't want you to know 👇

new 4 part series, written by @tessak22, @michiel_mulders, @bguiz, and @buzea200 dropping shortly

DevRel for Marketers Do you have a DevRel function in the company, but never truly understood it? Here's a guide, just for you! handsondev.substack.com/p/developer-re…

Hello DevRel!