Differential Marketing @diffmarketing
Occasional marketing commentary from Erol Yalciner (DipM FCIM Fellow). London, England Joined October 2015-
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There's an entrance 👏
MAD ENTRANCE FROM CHISORA WITH NIGEL FARAGE 🥵 🎟️ Buy CHISORA vs WILDER HERE --> DAZN.com #ChisoraWilder | April 4 | Live Exclusively on DAZN
Michelin tyres bravo, the story on the stars... Michelin stars to sell more tyres 👏 👇
How Michelin invented restaurant stars to sell more tyres
How to market a restaurant - love this! Cheaper for a business to look after existing customers than seek new ones. Makes sense! 👇
Love this bold branding by @marksandspencer No frills, just honesty and transparency on the front. Great marketing 👏
OK M&S just dropped something actually genius: their new 'Only… Ingredients' range 😍 Everyday staples like baked beans, sausages, burgers, ketchup, yoghurts, cereals... made with 3–8 recognisable ingredients MAX. No weird additives, no artificial colours, no preservatives,
🎉 We are pleased to present our annual forecast, Strategic Intelligence Estimate 2026: Business in the Gray Zone. 📖 The boundaries between competition and conflict are blurring. In 2026, businesses face growing exposure to geopolitical ambiguity, coercion, and influence below the threshold of war. ERI’s annual forecast examines how gray zone dynamics will shape global risk, security, and strategic decision-making in the year ahead — and what corporate leaders need to anticipate. 👉 Access the Strategic Intelligence Estimate 2026: emergentriskinternational.com/strategic-inte… #StrategicIntelligence #RiskIntelligence #RiskManagement #Geopolitics #SecurityIntelligence #CorporateSecurity #PoliticalRisk #Security #CyberSecurity #CrisisManagement #FutureForwardResilience
Phew!
not sure why everyone made such a big deal about that last post, we’re just changing the design.
Hope this is fake news! Their best product, surely!?
@lynx I hope this is fake news! It's your best product decade on decade... surely the sales to support it!
🎉 We are pleased to present our annual forecast, Strategic Intelligence Estimate 2025: The Geopolitics of a New Era. 📖 Essential for decision-makers concerned with anticipating geopolitical, strategic, security, stability, crisis and cyber risks. 👉 Access it here: emergentriskinternational.com/strategic-inte… #StrategicIntelligence #RiskIntelligence #RiskManagement #Geopolitics #SecurityIntelligence #CorporateSecurity #PoliticalRisk #Security #CyberSecurity #CrisisManagement #FutureForwardResilience
New for 2025: Strategic Intelligence for Senior Executives. Senior leaders today face unprecedented complexity. Geopolitics, economic uncertainty, regulatory shifts, and security challenges are deeply interconnected—and the stakes for business are high. Join us on 13 May 2025 at @KingsCollegeLon for a one-day, in-person course designed to help senior executives navigate these challenges with confidence. ✔️ Integrate intelligence into corporate strategy ✔️ Build foresight into decision-making ✔️ Learn from leading experts and industry practitioners 📍 London | 💼 £1500 (Early Bird £1350) | 🤝 Networking included 🔗 Register now: kcl.ac.uk/short-courses/… #ExecutiveEducation #StrategicIntelligence #RiskManagement #Geopolitics #Leadership #FutureForwardResilience @warstudies @kclsecurity
A quick take on the ‘make it fAIr’ campaign that made it onto the cover of every major UK newspaper this wk, encouraging the government to improve AI copyright protections. Important points for content people & creatives. An interesting one to watch: thedrum.com/opinion/2025/0…
Branding 101 😅
Endlessly scrolling social media. Word of the year! Brain rot is defined as the supposed deterioration of a person's mental/intellectual state, esp. viewed as the result of overconsumption of material considered to be trivial or unchallenging. #WOTY #OxfordWOTY #Communications
And the official 2024 Oxford Word of the Year is... Brain rot 📱🧠 #OxfordWOTY
Not a good marketing strategy to follow, but a funny one...
Thought you might like to know how to spot an AI generated image... 😉 #AI #Design #Image #photography #Brand #Marketing
Great summary of why Elon gave away Tesla's secrets to the auto market in 2014. Strategic genius and a great business success story of seeing the bigger picture and critical mass.
In 2014, Elon "gave away" Tesla's secrets to BWM. Everyone thought he was crazy. But this "act of charity" was actually the most ruthless business move in corporate history. Here's why BMW never saw it coming: 🧵
With Trump back in the media and the Whitehouse (shortly), thought I'd dig this little nugget back out! Rum... Make America Great Again! #Trump #USElection #Design #Brand #Marketing #Rum #MAGA #MakeAmericaGreatAgain
One for the festive season! #Design #Brand #Communications #Lawyers #Solicitors
Law firm gets into the spirit of the season with this annotated card
A core brand pillar reinstated. John Lewis brings back its ‘Never Knowingly Undersold’ price promise two years after it was scrapped. Nice work! ft.com/content/5ea543…
Interesting big brand business news with a bit of history... bbc.com/news/articles/…
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