Next week, our new Basketball league (Ballers Club) tips off and Iām probably more excited than I should be. š
Weāve got jerseys, teams, schedules, and way too many opinions about whoās taking home the trophy. Itās basically our own little NBA season, just with fewer cameras and a lot more missed layups.
Iāve been looking forward to this for months. Thereās something fun about having a season to compete in, chirp your friends, and see how everything plays out over the next few months.
Let the overreactions begin. š
#ugc#ugccreator #ugccommunity
Tomorrow Iāll be attending my first PR event, and honestly, itās one of those moments that makes me stop and appreciate how far this journey has come.
My partner and I were invited to an Azzaro pop-up in downtown Toronto, and itās wild to think that creating content on the internet can open doors to experiences like this. What started as learning a skill and posting videos has led to opportunities I never would have expected when I first got started.
Sometimes itās worth looking up from the day-to-day work and recognizing how much can change when you keep showing up.
#ugc#ugccreator #ugccommunit
One of the biggest shifts in my business happened when I stopped asking, āDid this ad perform?ā and started asking, āWhy did this ad perform?ā
Iām currently breaking down a client ad inside my @WisprFlow creator community thatās generating strong engagement after just a few days of going live. The interesting part isnāt the result. Itās understanding which decisions created the result, from the hook to the format to the emotional trigger that made people stop scrolling.
Anyone can accidentally make a winning ad. The real skill is being able to explain why it worked, then repeat it intentionally. Thatās the difference between creating content and thinking like a Creative Strategist.
#ugc#ugccreator #ugccommunity
Seeing this hit me a little differently.
When I joined the program, I was looking to grow as a creator. What I didnāt expect was how many great people Iād meet along the way and how much those relationships would end up meaning to me.
Being called the Community King is cool, but what Iām most grateful for is being part of a room full of people who genuinely want to see each other win.
A huge thank you to Mehr and everyone in the community whoās been part of the journey so far.
Still a lot more work to do, but Iām excited for whatās ahead. The best part is that weāre just getting started. š
#ugc#ugccreator #ugccommunity
At this point, I think this is my third day in a row tweeting about my morning walks š¶š»š³
But when something makes a noticeable difference in my day, I pay attention to it.
Getting outside first thing, feeling the sun, getting some fresh air, and moving before I sit behind a screen has become one of the best parts of my mornings.
Nothing revolutionary happened.
I just started my days a little slower and somehow ended up feeling more energized, focused, and ready to work.
Funny how the simple things tend to make the biggest difference.
#ugc#ugccreator #ugccommunity
Most of my overthinking disappears when I shorten the gap between having an idea and creating it.
I used to sit on video concepts for days. Iād think through different angles, different hooks, and different ways to make them better.
Most of the time, the longer I waited, the less likely the video was to get made.
So now when an idea hits, I capture it immediately and try to create it as soon as possible. If I canāt film right away, Iāll save the concept, flesh it out, and come back to it quickly.
The less time I give myself to overthink, the more content actually gets published. That simple shift changed everything š
#ugc#ugccreator #ugccommunity
One of my ads has only been live for a few days, and the client already asked me to make another one š
What Iāve learned is that performance usually starts long before the ad goes live. Most of the work happens in the research, understanding the format, and obsessing over the hook until it earns attention. When those pieces are dialed in, the ad has a much better chance of doing its job.
The client asking for more content not long after the last one went live was a good reminder that execution still matters. A lot.
#ugc#ugccreator #ugccommunity
My friends started calling me Community King, and honestly, thatās one nickname Iāll gladly accept. š
Whether itās creators, entrepreneurs, or the guys in my basketball league, Iāve always believed life gets better when good people come together.
Some of my closest friendships, biggest opportunities, and favorite memories started with a simple conversation, a pickup game, a DM, or showing up to an event where I barely knew anyone.
A lot of people focus on building an audience.
Iāve always been more interested in building a community.
Doing things alone can get you far. But doing them with people who challenge you, support you, and want to see you win makes the journey a whole lot better.
Thatās why Iāll always bet on community.
#ugc#ugccreator #ugccommunity
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