Greg Galant @gregory
Cofounder/CEO of @MuckRack & @ShortyAwards. Podcasting https://t.co/qpmwCfmgqI. Member of X's and IG's first name club. Angel investor. galant.org đ˛ Joined March 2007-
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"I thought the perfection of rapid transit had been reached. We travelled at least eighteen miles an hour, when at full speed, and made the whole distance averaging probably as much as twelve miles an hour. This seemed like annihilating space." -Ulysses S. Grant
Shaping the future of media, one story at a time. Gregory Galant, co-founder and CEO of @muckrack, is redefining how PR, journalism, and technology intersect, powering the workflows of top brands and thousands of journalists with AI-driven tools. An early podcaster, serial entrepreneur, and creator of The Shorty Awards, Greg continues to influence the conversations shaping our digital world, from remote work to the evolution of modern storytelling. Meet @gregory at BRIDGE Summit. đ Abu Dhabi National Exhibition Centre (ADNEC Centre) đ December 8â10, 2025 Register now: bridgesummit.com/en/ #WorldMediaBRIDGE #BRIDGESummit
âThe next frontier is influencing LLMs⌠Every entrepreneur needs to think about how to get LLMs recommending their company.â In this episode of Platform Builders, I sat down with @gregory, CEO of @muckrack, to talk about how PR is evolving into marketing's secret weapon. In an AI-first world where what LLMs recommend is what people trust, where you get your media mentions matters. We cover a bunch of topics from Greg's experience building Muck Rack: â Why brand mentions > backlinks â What âGenerative Engine Optimizationâ (GEO) actually means â How earned media is shaping AI-driven search â The journalism history that inspired the Muck Rack name Greg also shares how he helped social media go viral before it had a name, launched a podcast ad network a decade too early, and bootstrapped Muck Rack to $50M ARR before raising a cent. Link to listen in thread.
A new @MuckRack study found: âšď¸ News stories influence AI outputs âšď¸ 89% of news citations are earned media âšď¸ Journalistic sources make up 49% of âup-to-dateâ queries âšď¸ ChatGPT prioritizes recent content the most AI depends on credible reporting. bit.ly/4l32Z7t
As tools like ChatGPT, Claude and Gemini become the first stop for information-seekers, how AI describes your brand is starting to reshape reputation, trust and visibility. Meet Generative Pulse: the first PR-specific tool built to help communicators understand and shape how their brand is portrayed in AI-generated answers. Generative Pulse is grounded in new Muck Rack research, What Is AI Reading?, which analyzed over 1 million links cited by AI tools. Findings include 95% of AI citations are from non-paid sources and 89% are earned media. Generative Pulse gives comms teams the insight and actionability they need to lead in the age of generative search. With Generative Pulse, you can: đ Track share of voice across LLMs đ§âđť Identify top-cited journalists and outlets đ See the exact URLs AI pulls from đ˘ Take action directly inside your Muck Rack workflow If youâre not showing up in AI-generated answers, youâre not showing up at all. Learn more about Generative Pulse today: bit.ly/45bc4Fa
If your CEO doesn't know about GEO, it's time for a talk
@PRcarly @ACEdge @matthewmarley @muckrack @PatrickCoffee Letâs go with LLMFAO then
BREAKING: @muckrack analyzed the citations for a MILLION realistic user prompts into LLMs and if youâre a PR pro, you NEED to know the results and implications: BACKGROUND: Per @PatrickCoffee's WSJ article from yesterday, although only around 5.6% of U.S. [desktop] search traffic went to LLMs last month, thatâs more than QUADRUPLE what it was in Jan 2024. And this trend will only accelerate. BACK TO MUCK RACKâS FINDINGS: ⢠37% of results cited content NOT owned by the company/product in the search ⢠27% cited news sites/journalistic publications ⢠2% cited social media/marketing content and only 1% citing press releases And get this: A key difference between AI-generated search results and traditional SEO is that paid marketing and sponsored links rarely populate (per @emayhawk reporting at @axios) Let me repeat that: AI is completely ignoring all that sponsored content masquerading as real journalism. WHAT THIS MEANS: Brands have spent the last decade buying their way into "earned-looking" content. Native advertising. Sponsored posts. Advertorials pretending to be editorial. And then AI came along and said: "Yeah, we're not citing any of that." Meanwhile, outlets that have never âsold out their editorial soulsâ such as Reuters, AP., FT, etc., are the ones AI trusts. One more wild stat, per the report: 96% of what AI cites falls squarely in PR territory. Not marketing. Not advertising. PR. THE NEW REALITY: The brands winning in AI search will be the ones who earn their citations through genuine third-party validation⌠NOT those who buy them through increasingly âsophisticatedâ paid placements. We're not just seeing a new type of SEO; we're seeing the revenge of EARNED PR and REAL journalism. And if you ask me, it's about damn time.
@ACEdge @PRcarly @matthewmarley @muckrack @PatrickCoffee I was calling it LLMEO for a while but finally gave into using the emerging standard GEO. But many are saying AIO and AEO. Jury is still out on the final term for this.
An AI wonât take your SaaS. A SaaS that uses AI will take your SaaS.
It should be OOP. Off Of Phone.
I am really sorry but in the year 2025 the idea of putting OOO on email autoresponder is insane. You have a phone, keep emailing. đ
đ¨ Crisis Management Lessons from SXSW 2025 đ¨ From leadership transparency to the evolving impact of cancel culture, crisis management was a hot topic at SXSW 2025. Industry leaders, including @MollyMcPherson, Eleanor Hawkins, and Laura Barganier, joined @gregory to share actionable insights on navigating high-stakes situations. đĄ Key Takeaways: â Leaders should communicate strategicallyâtiming and authenticity matter. â Sometimes "no comment" is better than legaleseâtransparency builds trust. â Cancel culture isnât gone, but a strong audience can be your safety net. Crisis comms is evolvingâare you ready? Read a full panel recap and watch it on-demand here: bit.ly/4hSymzX?
@AlisaCohn Be sure to cover how to find the best free coffee. âď¸
The winner for Best PR Software or AI Platform at the PRWeek Awards is @MuckRack! #PRWeekAwardsUS
đ Weâve landed at #SXSW! For the fourth year in a row, Muck Rack is the trusted tech partner for media coverage at the festival, and we canât wait to connect with PR pros, journalists & media leaders. đ Stop by our Press Suite at Hilton Austin (Room 615AB) đ¤ Donât miss our Crisis Management Panel on March 8 at 2:30 PM đ¸ Join us for our Off the Record event Letâs make this a SXSW to remember. See you soon! đ
So true
Interesting from @saranormous: even if there was no more AI research, weâd have 20 years of work on whatâs already been built. In other words, even without further exploration there is so much to exploit.
@rahulvohra @Superhuman Congrats!!! Very cool.
ON THE CRUX - @muckrack CEO @gregory shares how AI-enhanced services are revolutionizing pitches and better connecting media and PR professionals across digital platforms. Also discusses digital media trends, the influence of AI, and much more. podcasts.apple.com/us/podcast/mucâŚ
Alexis Ohanian đ˝ @alexisohanian
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Michelle Garrett | B2... @PRisUs
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Nate @innonate
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40 Followers 581 Following Founder @ Viral Cartel | Featured on AP News & Business Insider. Clio Entertainment Awards Shortlist. Building Viral Infrastructure for Film Studios.
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1K Followers 8K Following Ill mother, 6 kids, no income, living in a tent. We are struggling to survive. Your donations are our lifeline. Please help.đ #VerifiedByRadioWatermelon
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GEORGE ENIOLA FAMUYIW... @GeorgeFamuyiwa
3 Followers 51 Following I am the founder of Terra-forma industries, My name is George Eniola Famuyiwa I am from osun state Nigeria and my dream is to build Terra-forma industries
GodSavedAWretchLikeMe @cortes_salina
14 Followers 57 Following God has opened my eyes to see and ears to hear and mouth to speak truth. Our country so F@#$&ed up I canât afford to be verified.
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90 Followers 3K Following
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900 Followers 3K Following ChemPhD | mAb/ms Engineering | ML-Native Protein Evolution | Founder @ Fabricagen | frAncIs architect | ex-REGN | Runs on RTX5060TI CUDA | Stealth in Public
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47 Followers 888 Following The only thing consistent in life is change. Let's make it positive.
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235 Followers 109 Following Greatest footballer that he never was. Father of 2 lovelies. đin Manchester đ. Northerner in East Anglia. Partnerships @Audienseco đ´ó §ó ˘ó Ľó Žó §ó żâ˝ď¸đđď¸đŹđş
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2 Followers 124 Following Alhamdulillah â¤ď¸| A Muslim | Copywriter | Ghostwriter | Only Fear Allah
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186 Followers 416 Following Founder / Asperger is like superpower when you compare it to todayâs society. https://t.co/F0AvRCcO5Q, CEO of @ASE_BOT_
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95 Followers 22 Following Of course the opinions expressed here are of my own, perhaps depraved, mind, and not those of any company for whom I work or have worked.
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1.6M Followers 2K Following âVitriolicâ and now âshrillâmedia lady, though dogs can hear me loud and clear
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rat king đ @MikeIsaac
191K Followers 7K Following NYT tech reporter. tell me stuff at [email protected] or [email protected] / Text my signal username with tips: MikeIsaac.38
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2.9M Followers 792 Following ceo @box - your business lives in content. unleash it with AI
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209K Followers 984 Following Writing @platformer. Co-hosting Hard Fork @nytimes. Posting good tweets to Instagram stories @crumbler. [email protected] | https://t.co/9KuJb8XCrr
Michelle Garrett | B2... @PRisUs
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tobi lutke @tobi
473K Followers 2K Following Shopify CEO by day, Dad in evening, hacker at night, Aspiring comprehensivist. + qmd !
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161K Followers 5K Following Biz editor @Axios. Pro Rata newsletter. [email protected]. Native Masshole. DM for Signal/Telegram.
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386K Followers 2K Following Founder of @ProductHunt. Investor at @WeekendFund. Say hi! đđź
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Jason â¨đžSaaStr.A... @jasonlk
242K Followers 2K Following GET funded ⥠$200m https://t.co/AVvPIrIdFPđŚđŚđŚđŚđŚđŚđŚ FREE PLAYBOOK ⥠https://t.co/TIsMr22AhO CHAT Digital Jason âś https://t.co/bwkZCtvqlr Founder AdobeSign
Jason Goldman @goldman
877K Followers 655 Following I work on Internet text boxes with mixed results. Examples include: Blogger, Google, Twitter, Obvious, Medium, the Obama White House.
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The Free Press @TheFP
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Max Zeff @ZeffMax
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204K Followers 2K Following Be free, make babies, build stuff, and have fun New Hampshire supremacist, president @freestatepty, chair of @lpnh
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20K Followers 22K Following Macroeconomist @HooverInst Policy Fellow @CapAndFreedom. Assistant Econ Prof @UTAustin SCL @UT_Civitas @FREOPP @Mercatus @EconClubofMiami @Stanford Econ PhD
Economic Club of Miam... @EconClubofMiami
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Ken Belson @el_belson
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Lydia Moynihan @LydiaMoynihan
64K Followers 4K Following @nypost columnist and reporter đşđ¸ techno-optimist covering business, politics, and innovation "Above all, be the heroine of your life, not the victim."
Apeksha @b_apeksha
183 Followers 759 Following I talk about tennis a lot. I write about travel a bit.
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Eric WilkensđĄ @ericwilkens
930 Followers 1K Following Corporate & financial comms | Formerly @Verizon, @CNBC & @PrincetonSPIA | Coffee mug collector â | Fan of NYY & NYJ | Tweets+opinions=my own. RTsâ endorsement
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26K Followers 279 Following Ambassador/US Spec. Antisem Envoy (ret.); Prof Emory/Sued by David Irving/Film: DENIAL w/Rachel Weisz, Author ANTISEMITISM HERE & NOW, RT not =endorsement
Sheldon Fox-7 News @fox_sheldon
12K Followers 4K Following Miami-based TV journalist for WSVN 7, FOX affiliate, Miami native...Catch me on 7 News Nighteam (10 & 11pm) & evenings 4-7. Story idea? Message me.
Kevin Poirier Rowe @Kevinrowe
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Jess Ruderman @JessRuderman
801 Followers 823 Following I write things | associate news editor @PRWeekUS, previously data things @nytimes đĽ: https://t.co/xHOwaxXXCP
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103K Followers 996 Following subscribe to my substack CALM DOWN. It's about politics and stuff.
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20K Followers 320 Following CEO @therecpa - tax planning and accounting services for real estate investors and SMB owners.
Patrick Campbell @Patticus
53K Followers 183 Following Current: Founder, NewCo Former: Founded @profitwell Deep expertise in pricing, retention, and high output management. How can I help?
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378K Followers 310K Following TV host, Podcaster, Tech influencer, content creator, Industry Expert w/600K followers, focus on #Enterprise đť #Cloud âď¸#5G đĄ#AI đ¤#Telecom âď¸ đ #Cybersec
Hunter (Let's hop on ... @huntercoldcalls
30K Followers 340 Following Cold Caller âď¸ Hustlerđ250 dials before you wake up âď¸Sending solid gold leads to my AE đŞ Let's hop on a quick 5 minute call đ #opentosell



























