Haystack Needle LLC @haystackneedle
producers of all things creative haystackneedle.com New York, NY Joined February 2009-
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Hear from Caroline Bigelow, Fearless Team Lead, on the thrill of sailing Maine’s coastal waters: "I’ve been sailing my entire life...Racing has taught me the importance of teamwork. No matter what is thrown your way, if you have an amazing team, the sky's the limit.” #HaystackOOO
Haystack Digital, our website team, is challenging the “fewer clicks” mantra—because simplicity isn’t the only indicator of success. Elissa Koop, Team Lead, discusses clarity over clicks, why context is king, and strategies for minimizing cognitive load: bit.ly/3Ckh000
The end of 2024 brought some notable changes in the #socialmedia landscape. X raised the price of their Premium+ subscription, #Instagram Chief Adam Mosseri announced that #Threads is entering a more independent phase, plus our thoughts on #Bluesky 👇 bit.ly/3PzknTL
Cheers from all of us at Haystack Needle! 🥂 We're sending warm wishes for a holiday season filled with joy, rest, and good company.
Is “fewer clicks” always better? Elissa Koop, Team Lead at Haystack Digital, created the UX Maze—an interactive challenge series that might just change how you think about #userexperience design. Test your skills: bit.ly/3BC8gSJ
We gathered, we feasted, we holiday-ed in style. Haystack Needle’s 2024 Holiday Party at Bryant Park was magic from start to finish! A big shout-out to the talented Angelito Jusay for the gorgeous photos 📷 #HaystackOOO
Haystack Digital’s retreat had it all: taco trucks, an iconic jeep tour of the Blue Ridge Parkway (the fan favorite, hands down), and—wait for it— a professional photographer?! Huge thanks to Melina Coogan Photography for capturing the magic: bit.ly/3Aw4CJI
We’re back with your September and October social media roundup! #Threads has gained some serious traction with 275M users, while #YouTube newly allows the Website Visits objective for paid advertising. Catch all of the latest updates👇 bit.ly/4hHbqoz #socialmedia
Haystack’s event team has made producing investor days their bread, butter, bagel, and brioche. If there’s one thing we’ve learned, it’s that in-person videography and event photography complement live and hybrid events *very* nicely. Here’s how: bit.ly/3Trp3h7
Photo dump from the Sugar Bowl & Reputation retreat in Denver—two Haystack teams joining forces 👇 From Red Rocks adventures to a mind-bending art exhibit, it was the perfect weekend to catch up and reconnect. TL;DR: remote work makes in-person time *that* much sweeter.
These days, investors aren’t just looking at numbers—they want to feel like they *know* executives and can trust them to steer the ship. Creating and sharing videos that showcase individual board members may be one of the smartest moves execs can make: bit.ly/3BN4LZs
Hear from Blue Moreno, veteran Haystack Creative Director, on his endless mission to preserve democracy: “Organizing & volunteering is the ultimate win-win: I get to make the country a better place and manage my own anxiety in the process.” #GetOutTheVote
Q: How can you keep your brand at the forefront of business operations when there are so many other priorities? A: Digital brand guidelines make sharing your message and brand assets easier, more efficient, and more effective than ever. Here’s how: bit.ly/3SxcC2R
August social media things: 1) LinkedIn now offers verification for company pages (get your badge, folks!), and 2) Threads is rumored to be testing out potential ad formats 🤭. Get all of the latest social media updates now 👇 bit.ly/4gpkb61
Investor days are often seen as standalone events, but their benefits extend well beyond keynote speeches and swag bags. When executed effectively, these events can significantly enhance a company’s #investorrelations communication strategy. Read more: bit.ly/3Trp3h7
Corporate #boards are gearing up for activist scrutiny. Townsend Belisle, CEO, says in @axios: "...managing digital reputation is crucial for executives as their public image can significantly impact their career and the organization they represent.” bit.ly/3XvPvIE
Fearless, Haystack’s video team, has spent the past 15 years developing techniques and processes to shepherd executives through the process of M&A announcements. In a recent blog post, Caroline Bigelow, Team Lead, shares the credos to which we attribute our success:
#Threads reached 175 million users after just one year, while #Reddit launched #leadgeneration ads, aligning with a campaign objective that other major platforms already feature. Catch all of July’s #socialmedia updates now 👇 bit.ly/46Ki5t2
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