Infotools @infotools
Harmoni by Infotools is a fit-for-purpose market research investigation & reporting plaftorm that helps global insights teams understand consumers & their world infotools.com Auckland, New Zealand Joined March 2012-
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Research programs generate valuable learning year after year. But how do organizations preserve that knowledge, connect it across teams and make it easier to use over time? Keri Vermaak explores just this in her latest article for Research World. Read it: ap1.hubs.ly/y0YxM00
"The role is still to understand people, represent their experiences accurately & ensure that those perspectives inform decisions." Infotools' Andrea Mitlag writes for @QuirksMR about why #mrx fundamentals matter more than ever in an AI-driven world. ap1.hubs.ly/y0YxKM0
.@nztamain uses Harmoni to bring together data from multiple research partners & tracking programs in a single place, moving more quickly from reporting to understanding & surpporting transport experiences, safety, services & long-term strategy. ap1.hubs.ly/y0XFC50
In his recent @QuirksMR article, Horst Feldhaeuser argues that as research methods adapt to the speed of the industry, reporting styles must evolve as well - and leave behind static reports in today's fast pace research cycle. Read more: ap1.hubs.ly/y0XFC00 #mrx #insights
Where does #AI really save time for #insights work? Most obviously for tasks that require scale, repetition and pattern detection, however where AI delivers reak value is when it strengthens how insight teams already work. ap1.hubs.ly/y0XFys0 #mrx
Tourism season is approaching fast. Harmoni helps tourism & hospitality teams uncover visitor trends, audience differences and meaningful patterns faster. Built for tourism associations, hotels, airlines, major events & more. #Insights #MRX Buyers guide: ap1.hubs.ly/y0VC050
A leading New Zealand financial institution is using Infotools Harmoni to speed up #mrx analysis, simplify reporting workflows & manage growing #insights demands across a multi-supplier research program. See how the team improved efficiency & confidence: ap1.hubs.ly/y0Tjvy0
“AI is not the strategy. Strategic thinking is.” In her new article for @Greenbook, Infotools' Tatiana Urrea explores what it actually takes to turn generative AI into meaningful business impact inside insights teams. ap1.hubs.ly/y0VBXV0
#MRX creates value when it helps people make decisions, not when it stays trapped in reporting workflows. In this Insights Association article, we share how shared data environments, harmonized foundations & accessible analysis turn #insights into action. ap1.hubs.ly/y0Tjty0
𝗜𝗻𝘀𝗶𝗱𝗲 𝘁𝗵𝗲 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗲𝗻𝗴𝗶𝗻𝗲: 𝗠𝗮𝗸𝗶𝗻𝗴 𝘀𝗲𝗻𝘀𝗲 𝗼𝗳 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗳𝗿𝗼𝗺 𝗺𝘂𝗹𝘁𝗶𝗽𝗹𝗲 𝘀𝘂𝗽𝗽𝗹𝗶𝗲𝗿𝘀 New piece on the importance of bringing #mrx data together & maintaining it beyond the life of a single project. ap1.hubs.ly/y0RfJb0
“Learning Harmoni was far easier than I expected...It harnessed my curiosity and I enjoyed all the discovery.” Alisha Meek, Director, Insights at Georgia-Pacific. Read more about how we helped @georgiapacific understand complex B2B purchasing behavior: ap1.hubs.ly/y0RfGz0
Most organizations already have the data they need, but they need to make it usable. In @researchlive, John Bird explores why better access to #mrx data with a centralized hub is becoming critical as AI reshapes how decisions are made. ap1.hubs.ly/y0Q5zH0 #insights
When reporting cycles tighten and stakeholder demands grow, the challenge is rarely a lack of data. It is how quickly teams can turn that data into something usable. A leading New Zealand financial institution is doing exactly that with Infotools Harmoni: ap1.hubs.ly/y0L8Wv0
Read our newest case study with Silver Fern Farms to see how they built a global understanding of consumer demand and turned it into a shared, always-on source of truth using Harmoni. ap1.hubs.ly/y0JMSz0 #mrx #insights #marketresearch
Silver Fern Farms: a true understanding of global consumers ap1.hubs.ly/y0J-Rv0
Georgia-Pacific applies Infotools Harmoni's analytic power to B2B purchasing data, after using the platform for years on the consumer side of the business. Read the new case study >>> ap1.hubs.ly/y0GN4X0 #mrx #insights #marketresearch #brandstrategy
We are proud to announce the launch of Harmoni 3 (H3), the most significant evolution of our insights platform to date. H3 delivers major speed and processing-power gains and introduces ChatHarmoni, our new generative AI research companion. #mrx #insights ap1.hubs.ly/y0F-M-0
We partnered with Transport Agency Waka Kotahi to streamline its reporting and democratize access to insights across the organization using Infotools Harmoni. Read the full story to see how we helped get their data into the fast lane: ap1.hubs.ly/y0Fyfg0
Static reports still dominate insight delivery. Interactive reporting allows teams to support decisions over time. The latest post in our 𝘐𝘯𝘴𝘪𝘥𝘦 𝘵𝘩𝘦 𝘐𝘯𝘴𝘪𝘨𝘩𝘵𝘴 𝘌𝘯𝘨𝘪𝘯𝘦 series is live: Why static reporting slows insight teams down: ap1.hubs.ly/y0yPVN0 #mrx
A year ago on the podcast, we welcomed Michelle Niedziela, PhD, a behavioral neuroscience expert, to discuss the evolving role of neuroscience in consumer insights. Listen here: ap1.hubs.ly/y0vX540 #mrx #marketresearch #neuroscience #insights #consumerinsights
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