Matthew Holman 💊 @subscriptiondoc
Building Commerce Catalyst ecom community in SLC, UT | Building subscription tools and media | Building with AI too ccatalyst.co Join Commerce Catalyst: Joined August 2019-
Tweets10K
-
Followers3K
-
Following1K
-
Likes15K
The best way to build a subscription program is back to front. Start at the point of cancellation. Figure out why people aren't staying. Then build the answers into your offers and onboarding at the front of the program.
Subscription flows are killing it for LiveRecover customers What other live agent flows do brands want to see?
A surprising number of subscriptions don't churn because customers want to leave. They churn because 👇 → Their card expired → They forgot to update payment details → They never saw the reminder Most brands send another automated email. We start a conversation.
@jacob_posel @yojimmykim @hq_fyi I’m just wondering how Cody is gonna explain his complicated relationship with you and AI. “Why is he at our house all the time? What is this avatar of him in our living room? Who killed Hermes?”
Everyone wants to see what I'm building with AI these days. I'm cool again!!
@jacob_posel @yojimmykim @hq_fyi Does @hq_fyi believe in polyamory?
@yojimmykim @hq_fyi Need to show you @hq_fyi it will transform how you run all your businesses!! cc @jacob_posel
The dopamine hit from building with AI is real. Here's what I've shipped in the past week across two different companies: - last Monday I setup @hq_fyi - Tuesday I built a sponsor CRM, a worker that scans my emails and updates said CRM, a worker that prioritizes follow-ups and drafts responses, and then sent out campaigns (3 calls booked from that) - Wednesday I built a financial reporting process -Thursday I built an attendee CRM, cleaned up our DNS for the newsletter, setup postmaster and a worker to automatically scan our deliverability each week - Friday I built out an enrichment process with Clay to update sponsor and attendee information for future outreach Over the weekend I started building out a new brand I'm building for subscription information and resources. I built a fairly complex chatbot based on my subscription experiences that will be live soon. My AI workers literally can just spin stuff up right now, it's getting kinda nuts.
@BenSharf @JesseItzler @getplatter This is so cool! He’s my favorite example of someone that just does things and figures them out.
A surprising number of subscriptions don't churn because customers want to leave. They churn because 👇 → Their card expired → They forgot to update payment details → They never saw the reminder Most brands send another automated email. We start a conversation. Subscription Dunning uses real people to reach out when payments fail, helping customers update their payment method and stay subscribed. No bots. No ticket queues. No "please update your card" emails getting buried. Just real conversations that recover revenue before it's lost. Available now for Recharge. 🚀
@heyitsalexP Beautiful brand my friend does retention for them!
@fnthawar Costco water is S tier.
You gain 1000 subscribers. You lose 1000 subscribers. Has this happened to you? Growth = Churn. This is the hidden ceiling killing your subscription growth. No matter how good you get at churn prevention, it's a difficult cycle to break out of. In this week's dose, we dive into just how you can do that: 1. Improve your CVR and offer take rate to transform growth 2. Improve AOV and customer profitability 3. Be careful of the trade-off as you grow Let's dive in: newsletter.thesubscriptiondoc.com/p/dose-206
@Seanfrank retweet commented a retweet comment from my one of my tweets. All is possible with AI! All hail @hq_fyi !!
Jacob is doing some great groundwork on HQ but lets not turn this into a fermat we gotta explain what it does. What the hell is HQ? You know all that cool shit you are making in claude? How do you get your employees to see it and use it in their version of claude? how do you
@jacob_posel thinks I’m smart
@coreyepstein @hq_fyi Just slacked you the subscription chatbot I’ve built
@kaleighf @AirOpsHQ @tryprofound @loom @LumaLabsAI @WisprFlow @viktor__com @otter_ai @claudeai @canva How are you using Luma Labs?
Zach Stuck @zachmstuck
69K Followers 1K Following Founder of Homestead Studio (acquired). Now building @mengotomars and @hollowalpaca
Nik Sharma @mrsharma
186K Followers 4K Following "The DTC Guy" | Sold @SharmaBrands | Creator @workweekinc | Get smarter with my free weekly DTC newsletter (100k+ readers): https://t.co/Cwelb6KArO
Sarah 🦕 @SarahLevinger
32K Followers 2K Following Creative strategy that makes your ad production 80% faster & spend 40% more efficient. 🔥 Creator of the Valence + Intensity Framework, Founder @tetherinsights
Taylor Holiday @TaylorHoliday
58K Followers 5K Following Building bridges between marketing and finance. Your CFO's favorite agency. https://t.co/P2SGpbrqS5 DM's open!
Barry Hott ☄️ @binghott
34K Followers 4K Following Caring waaaay too much about ads since 2008 Building https://t.co/5OLof3cdhh - Monitor your site, competitors, and search results for changes. 🎥 https://t.co/U6aZyaU5aD
Sam Mendelsohn @SamMendelsohnW6
5K Followers 337 Following ecommerce community https://t.co/kzIAY9jnvS | fashion 3PL https://t.co/5oNi0IYJAZ
Ash @ashvinmelwani
45K Followers 1K Following Co-Founder & CMO of Obvi | Surpassed $100M+ in 5 Years | Managed $100M+ on Paid Ads | Talk To Me on Mentorpass https://t.co/0fQP0VyAWy
dennis hegstad @dennishegstad
120K Followers 8K Following i like to build things on the internet. 2x previous SaaS exits (LiveRecover, Orderbump). I post about startups, ecommerce, watches and memes.
Ron Shah @obviceo
23K Followers 4K Following Co-Founder & CEO of @my_obvi | $100M+ in Sales | Advisor & Investor in 32+ Brands | SAAS Go To Market Expert | Grab a Time: https://t.co/ROAOHc1vnB
Ryan McKenzie | Co-Fo... @RyeMcKenzie
28K Followers 1K Following Co-founder Tru Earth. $100M+ Sales. Mid 8-figure DTC native brand in less than 3 years. 😎 Get my $100m Ecom Landing Page Template for free 👇
Chase Dimond | Email ... @ecomchasedimond
169K Followers 1K Following Driven $200 million in email revenue for clients. Partner at a 7-figure Ecommerce Email Marketing Agency. Join 100,423 marketers & get my email secrets FREE ⬇️
Mehtab | Karta Ventur... @MehtabKarta
15K Followers 1K Following Investing in & operating 8/9 figure consumer brands. We welcome complex opportunities others are unwilling or unable to tackle.
jacob sappington @jsappington
12K Followers 1K Following follow for what's actually working in DTC retention & agency ops
Alexa Kilroy @AlexaKilroy
14K Followers 2K Following DTC/ecomm nerd. 🚀 || Head of Marketing @brijforbrands || prev: @fermatcommerce, @GetStayAi, @triplewhale, First Day, Superfoods Company
Josh Durham🔋 Influ... @JoshJDurham
20K Followers 787 Following Founder @AlignedGrowth, | Influencer Marketing for Brands | Believer | #Forbes30under30
Jeremiah Prummer @JeremiahPrummer
8K Followers 2K Following CEO of @KnoCommerce, @stampedHQ and @get_repeat. Helping DTC brands leverage data for insights and revenue generation.
Jesse Pujji @jspujji
181K Followers 10K Following Tweets about building ambitious companies. Exited @ampush. Now co-founder and CEO of @GatewayX, bringing ambitious AI founders to the Midwest.
Chris Mikulin @cmikulin
14K Followers 2K Following growth consultant 🚀 • sold my agency • prev ran a yo-yo company 🪀 • ex-mechanical engineer • super into: my family, soccer, basketball, biking
Fraser Cottrell | Ad ... @sourfraser
35K Followers 969 Following Scaling ecom brands with high-performance ad creative 🚀 Making over 700 creatives every month. Book now 👉 https://t.co/2CW9Xi5nEc
Jonathan Snow, DMD @drsnow
22K Followers 3K Following Co-Founder & CIO, @avenuez_network | Founder, The Snow Agency (acq) | DTC/Digital Marketing Industry Consultant | Orthodontist | USAF Veteran
Cole Giandinoto @ColeGiandinoto
131 Followers 452 Following DTC Insider | Co-Founder @ Colab 📧 | Investor
Maxwell Finn @maxwellfinn
9K Followers 1K Following Saving businesses from ad agencies and junior talent 1 Unicorn Marketer at a time. Click link to get matched with a Unicorn Marketer today!
Shane James | Direct-... @ShaneJ_DTC
1K Followers 2K Following ❤️ All things Direct-Response | DTC Founders: Hit $1M+/mo in Under a Year! 🚀 | Growth Team for 7 & 8-figure Brands ↪️ https://t.co/C0HVuD6ajQ
Callum Mundine @munday_1990
78 Followers 3K Following
Michael Meisner @DTCWineGuy
22 Followers 145 Following Founder Archival WIne CMO @winespies Mostly run and sling wine.
Stefano @stefanoscalia
2K Followers 858 Following desperate for culture // head of growth @pliability_ // opinions don't reflect my employer // Prev: @implusllc @rocktape @surveymonkey
Bruce Runions @brucerunions
709 Followers 782 Following Software operator. Essays on Canadian capital, infrastructure, and how ideas spread. Building Ponos. Toronto.
Anthony Y @anthonyyy51
70 Followers 225 Following
Bonnie Leverette @brandandbanter
43 Followers 544 Following
Kim Kong @kim_kong47228
7 Followers 200 Following
prime Tate @primeTateacji
26 Followers 954 Following 📈 Forex & Crypto Trader l 🤖 Al Trading Bot Expert I Helping people grow financially through smart yrading, mentorship & automated investment strategies 💹💼
Jeremiah Calvino @jeremiahcalvino
594 Followers 6K Following Co-Founder @dotcomrecovery Father, Founder, Friend. Most optimistic man in America.
Victor Eccom//Landing... @Victor_Ecomm
1K Followers 5K Following I’m a landing page Developer who builds engaging, user-friendly pages that convert.
Stefan Johnson @sfstefan
170 Followers 349 Following Founder @getindigo (https://t.co/PmRn8DFND5), Sr Engineer @Adobe, Founder https://t.co/5X9EiScQvz & Boho420 brand - 🏆 High Times Cup winner - humanist/acc
Sonjoy Kumer @sonjoy_it
47 Followers 715 Following Helping e-commerce brands grow with Data Driven Facebook Ads and proven scaling strategies.
Daniel Whitefield @dlwhitefield
76 Followers 268 Following Social Commerce since before the two sat beside each other in a sentence. Preacher of agentic confidence layer. https://t.co/7Qsg0NdHrS
Bob Slider @bobslider14
37 Followers 2K Following
BG (Bryant Garvin) @BryantGarvin
6K Followers 3K Following BG | Dad | Operator In Residence @triplewhale | Advisor @ozlosleep | Previous CMO @GrooveLife_ | O.G. Ads @Purple - “Purple is God status arbitrage” @web
Johnson | DTC Convers... @johntech778
954 Followers 3K Following Helping DTC brands improve conversion rates with landing pages focused on clarity, customer experience & mobile performance. 👉 https://t.co/hY6w6sCsL6
Trae the Penmo Guy @thepenmoguy
1 Followers 8 Following
Helmi Ben Bechir @Helmi_BB
176 Followers 946 Following Director of DTC at Amazing Freedom Brands | Ex-CTC | Ex-Right Hook Digital
Squirrelly Joe @squirrellyjoes
2K Followers 739 Following Share Coffee. Serve Humbly. Live Faithfully.
Xavionis @Xavionis
11 Followers 70 Following Find paying customers stuck between payment, access and support. Free Replay Check: 20–50 anonymized cases, no integration.
Jessica| Shopify land... @JessicaCre62465
412 Followers 3K Following Helping DTC & eCommerce Brands Increase Revenue with High-Converting Landing Pages & Static Ads. Replo • Figma • Instant • AI Creative • CRO Design.
The Longer Game @the_longer_game
210 Followers 1K Following This is not just retail - it's Retail Reimagined, #futureofretail, #amazon, #ecommerce, and omni-channel strategy for brands.
Casey Ames @caseyames
3K Followers 576 Following Harkla Founder: products & education for special needs families & therapists since 2016 Board Chair: Game Changers Idaho Dad. Outdoors. Fitness
Zach Jones @Who_ZachJones11
129 Followers 422 Following Demand Planning, Marketing, Consumer of Great Content, Father & Husband. #rollcard ‘11
Andrew Foxwell 🦊 @andrewfoxwell
17K Followers 2K Following Nora’s dad. Co-Founder of https://t.co/NyFEHJYYYk. Join our communities: https://t.co/iWchEcGSmM or https://t.co/jcLKMIeR3n or https://t.co/HVRHrFWbTO
Tyler Phillips @Tyler_Phillips7
248 Followers 768 Following Founder at @hummii_snacks 💪😋 [email protected] 📩
Devisha Rekhi @devishayaps
4 Followers 72 Following obsessed with ramen, furry babies, & why people stay subscribed (and why they don't) | content marketer @LoopEngine
Agrima Singh @lilgrima
4 Followers 103 Following Product marketer @LoopEngine | subscription growth nerd | 🔴 YNWA | probably hiking somewhere
Brayden Flack | TikTo... @BraydenFlack
7K Followers 3K Following Top 50 live seller of food on TikTok Goal is to retire my girlfriend from her W2 Building transparently on X
Evan linda @Evanlinda170911
661 Followers 2K Following I’m here for a reasonable purpose which a lot of people have benefited from it.
smat @intgame0
157 Followers 7K Following
⚛️ Chandra Bhan M... @Chndrbhn_Maurya
39 Followers 294 Following Living the dream..... Podcast Distribution Strategist for Tech Founders & VCs | Turning recorded episodes into inbound pipelines | Orbit Media
Tyson Drake | Fractio... @tysondrake
2K Followers 1K Following Founder https://t.co/ZspMJlPRlv. The Marketing Operating System for $10 Million+ DTC Brands. Former CMO @The_Oodie
Ida B. Wells @h0k13s
0 Followers 31 Following
Ecomhusslr @ecomhussler
8 Followers 118 Following
Nick Shackelford @iamshackelford
74K Followers 3K Following founder https://t.co/vGbiAJBoLb, https://t.co/dCJwOnEL8h, https://t.co/VMPEREecXW partner https://t.co/Rmc9IRLIPs https://t.co/AgU4TcHFWV, https://t.co/ftLrt3ysCz Paid / Subs / Growth
Cody Plofker @codyplof
69K Followers 2K Following CEO @jonesroadbeauty. I write a weekly newsletter that will make you a better marketer. Sign Up: https://t.co/gG8NCklM27
Zach Stuck @zachmstuck
69K Followers 1K Following Founder of Homestead Studio (acquired). Now building @mengotomars and @hollowalpaca
Nik Sharma @mrsharma
186K Followers 4K Following "The DTC Guy" | Sold @SharmaBrands | Creator @workweekinc | Get smarter with my free weekly DTC newsletter (100k+ readers): https://t.co/Cwelb6KArO
Sarah 🦕 @SarahLevinger
32K Followers 2K Following Creative strategy that makes your ad production 80% faster & spend 40% more efficient. 🔥 Creator of the Valence + Intensity Framework, Founder @tetherinsights
Eli Weiss @eliweisss
33K Followers 496 Following VP Advocacy @Yotpo. Ex @jonesroadbeauty and @drinkOLIPOP. 39 countries and counting.
Taylor Holiday @TaylorHoliday
58K Followers 5K Following Building bridges between marketing and finance. Your CFO's favorite agency. https://t.co/P2SGpbrqS5 DM's open!
Barry Hott ☄️ @binghott
34K Followers 4K Following Caring waaaay too much about ads since 2008 Building https://t.co/5OLof3cdhh - Monitor your site, competitors, and search results for changes. 🎥 https://t.co/U6aZyaU5aD
Alex Hormozi @AlexHormozi
1.0M Followers 189 Following Co-Founder: https://t.co/gQN7OehYd2, https://t.co/VLS8LzeasI. Business Owners: Get your 2026 free scaling roadmap 👇
Daniel ⛰️ @thedanielokon
11K Followers 1K Following Co-Founder of ACTIV - an ad/creative performance agency for health & wellness brands + building our own 8 figure brands | learn more: https://t.co/QafpLKgKhs
Sam Mendelsohn @SamMendelsohnW6
5K Followers 337 Following ecommerce community https://t.co/kzIAY9jnvS | fashion 3PL https://t.co/5oNi0IYJAZ
Ash @ashvinmelwani
45K Followers 1K Following Co-Founder & CMO of Obvi | Surpassed $100M+ in 5 Years | Managed $100M+ on Paid Ads | Talk To Me on Mentorpass https://t.co/0fQP0VyAWy
dennis hegstad @dennishegstad
120K Followers 8K Following i like to build things on the internet. 2x previous SaaS exits (LiveRecover, Orderbump). I post about startups, ecommerce, watches and memes.
Ron Shah @obviceo
23K Followers 4K Following Co-Founder & CEO of @my_obvi | $100M+ in Sales | Advisor & Investor in 32+ Brands | SAAS Go To Market Expert | Grab a Time: https://t.co/ROAOHc1vnB
Ryan McKenzie | Co-Fo... @RyeMcKenzie
28K Followers 1K Following Co-founder Tru Earth. $100M+ Sales. Mid 8-figure DTC native brand in less than 3 years. 😎 Get my $100m Ecom Landing Page Template for free 👇
Chase Dimond | Email ... @ecomchasedimond
169K Followers 1K Following Driven $200 million in email revenue for clients. Partner at a 7-figure Ecommerce Email Marketing Agency. Join 100,423 marketers & get my email secrets FREE ⬇️
Mehtab | Karta Ventur... @MehtabKarta
15K Followers 1K Following Investing in & operating 8/9 figure consumer brands. We welcome complex opportunities others are unwilling or unable to tackle.
jacob sappington @jsappington
12K Followers 1K Following follow for what's actually working in DTC retention & agency ops
Alexa Kilroy @AlexaKilroy
14K Followers 2K Following DTC/ecomm nerd. 🚀 || Head of Marketing @brijforbrands || prev: @fermatcommerce, @GetStayAi, @triplewhale, First Day, Superfoods Company
Cole Giandinoto @ColeGiandinoto
131 Followers 452 Following DTC Insider | Co-Founder @ Colab 📧 | Investor
Salma @Salmaaboukarr
50K Followers 1K Following CD/founder @qreates 🎨 - Ai for brands | worked w/GoogleLabs | Ai ads incl Coca-Cola, Panasonic & Super Bowl '26
Andrew Windle @MRWindle
979 Followers 3K Following Retention Nerd @ Mars Men. Ex HexClad, Nutrabolt, Columbia Sportswear, Blue Nile.
Stefan Johnson @sfstefan
170 Followers 349 Following Founder @getindigo (https://t.co/PmRn8DFND5), Sr Engineer @Adobe, Founder https://t.co/5X9EiScQvz & Boho420 brand - 🏆 High Times Cup winner - humanist/acc
Danil | Creators for ... @DanilSalukov
2K Followers 575 Following building https://t.co/wTKPYdYAuJ to help scaling 7- & 8-fig eCom with UGC & Creators, speaking at DTC conf & pods
Matt Wan @MattWan98
47 Followers 184 Following Co-founder @ Sett, Co-founder @ Momentous, Investor @ JAZZ VP, Mediocre endurance athlete.
David Roberts @recap_david
36K Followers 207 Following Building AI systems that print winning videos. Founder of Dundy AI. My YouTube: https://t.co/NcllB7i8r3
Ben Corkery @ecom_cork
7K Followers 996 Following Ecom supremacy | Good Catholic boy | Building a 9 figure health brand | free newsletter and brand stuff ⬇️
Viktor @viktor__com
4K Followers 28 Following i live in Slack and Teams. i do the work nobody owns. not a tool. a hire.
Andrew Faris @andrewjfaris
19K Followers 1K Following I grow DTC brands profitably and optimize for joy. Click here to learn how you can too: https://t.co/m14cZvk82e.
Farza 🇵🇰🇺�... @FarzaTV
114K Followers 2K Following hi. i make things. hacking on @heyclicky. prev founder @_buildspace.
Sean Kelly @seanpk
60K Followers 166 Following Building my 4th 8-figure biz (B2B media holdco). Also GP & Investor at The Family Fund VC. Biomed engineer too. Helping founders achieve breakout performance.
Kim Gebbia Chappell @KimGChappell
2K Followers 1K Following VP of Marketing & Comms @Bobbiebabyco Former Brand Comms @Square, Emmy Award Winning Anchor/Reporter. Mama with thoughts that are my own.
Brayden Flack | TikTo... @BraydenFlack
7K Followers 3K Following Top 50 live seller of food on TikTok Goal is to retire my girlfriend from her W2 Building transparently on X
Derek Halpern @derekhalpern
58K Followers 1K Following Co-founder of Truvani. Also had a popular YouTube channel about business. All tweets are my own opinion.
Lauren Petrullo @LaurenEPetrullo
490 Followers 2K Following I help brands and people do better marketing. Founder @mongoosemediaUS. Meta Leaders Network. Multi-founder. International speaker. Forever pursuer of hobbies.
Mike Manheimer @mikemanheimer
1K Followers 879 Following Optimist. CCO @PostscriptIO Former @FrontApp, @GainsightHQ, @WebPT.
Colton Malone @ColtonMalone
237 Followers 273 Following From software dev to bootstrapping a manufacturing biz • Bits to Atoms • Disciple of Jesus @Ch_JesusChrist
Olivia Kory @oliviaakory
5K Followers 929 Following Building the marketing incrementality OS @ https://t.co/atqQTjmtWj Former growth lead @netflix @sonos @quibi @tubemogul (acq by adobe)
Corey Epstein (e/acc) @coreyepstein
2K Followers 1K Following AI-native commerce and operations. design-obsessed founder. @liverecover · @getindigo
Oliver Henry @oliverhenry
26K Followers 537 Following Creator of Larry Automating your marketing for you - https://t.co/NNEqKrgoBM Subscribe to know the secrets
Feel Good Drinks Guy @feelgoodbevsguy
3K Followers 2K Following adam terry, ceo @cantripdrinks and new feel good soda company On the Brightside also a dad
Sean Clevenger @Jameron4evaSean
802 Followers 2K Following I Am Red, I'm Fighting With The Blues. I Am Blue, I'm Fighting With The Reds. Why Can't We All Get Together, And Make Ourselves A Little Purple.
Jordan @jordanzilofo
315 Followers 2K Following J'accompagne des marques e-commerces à scaler 🚀 +30M€ revenus générés | +10M€ dépensés en publicités Tu veux scaler ton shop ? Réserve ton appel gratuit 👇
Jackson May @jacksonmaynot
53 Followers 54 Following grug brained developer, ecom nerd, partner at Negative Space, building the shopify subscriptions app for 2026
Bruce @bralentine
13 Followers 40 Following building https://t.co/UOtF11Jdul - we make subscriptions that rotate for apparel and CPG brands. also ecomm @ Shinesty. book a call below 👇
Dylan Whitman @Chillestdotcom
375 Followers 577 Following CEO https://t.co/P3tQ7fiM3Q, CEO https://t.co/Kj6l7vEvo8, GP + CoFounder https://t.co/rpCy4rgLIx, CEO BVA (exited Accenture)
Patrick Campbell @Patticus
53K Followers 183 Following Current: Founder, NewCo Former: Founded @profitwell Deep expertise in pricing, retention, and high output management. How can I help?
Jason @JasonHassold
557 Followers 357 Following Web dev, design, always learning Shopify dev services ➡️https://t.co/5b551LBneA Shopify cart ➡️ https://t.co/Z7Z3u23xsu https://t.co/q18A2r0Fuq
Jeremy Thurswell @JeremyThurswell
2K Followers 300 Following Helping my wife sell hair ties. COO Kitsch.
cramptologue @cramptologue_
2K Followers 2K Following
Taylor Lagace @TaylorLagace
18K Followers 2K Following Helping Ecom Brands Come Grow Their Bottom Line Trusted by M&M's, Traeger, Native, & Wilson Co-CEO @Kynshipco
Ieva @kairytei
85 Followers 348 Following Senior Influencer Marketing Manager @Omnisend - the ultimate email and SMS marketing platform for ecommerce brands 🚀
Mike Townsend @mikettownsend
3K Followers 2K Following Cofounder of Meadow, a physician led licensed psilocybin service center





























