Craig Swerdloff @swerd
A successful entrepreneur for over twenty years, having founded seven companies and sold four of them. Still just getting started. wellput.io Manchester-by-the-sea, MA Joined May 2007-
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Confessions of an Entrepreneur: Nighttime Craig vs. Daytime Craig: Who Will be Victorious? linkedin.com/pulse/nighttim… via @LinkedIn
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@BenMullin Where's the final page of the memo?
Let’s get real about newsletter sponsorship click-through rates! We see an average CTR of 0.2% (unique clicks ÷ total subscribers × 100). Not total clicks. Not clicks ÷ opens. Some folks inflate CTR with funny math. It misleads sponsors. Nobody wins. Be transparent. Be consistent. Publishers and advertisers can do lots of things to increase sponsor click-through rates, including collaborating on creative. What have you tried to increase CTR for your newsletter sponsors? #emailmarketing #newsletters #CTR #sponsorships #digitalads
@performcb @wellput_io will be there as well. Let's meet if you're looking to scale newsletter sponsorships as a new growth channel!
@rrmdp @jobboardsrch It's the only à la carte sponsorship platform for newsletters. They select from relevant brands to fill sponsorship inventory whenever available. All of our campaigns are priced on a cost-per-click pricing model. Want to see it?
@BijouConcierge @DiBrander @arunchandrac5 I'm the CEO at Wellput.io. We help newsletters fully monetize their sponsorship inventory through the industry's only a la carte sponsorship platform. Want to see it?!
@LachCartwright @ravisomaiya @LachCartwright, congrats! I'm the CEO at Wellput.io, a newsletter sponsorship platform for brands and publishers. If you're interested in newsletter sponsorships, let's connect!
@LeArielleSimone @Mikaaalove51 @LeArielleSimone, just signed up for the newsletter. I'm the CEO at Wellput.io. How many subscribers does your newsletter have?
@BijouConcierge @DiBrander @arunchandrac5 @BijouConcierge, how many subscribers are on your newsletter?
@ShannonJean @ShannonJean, the newsletter looks like a great fit for many of our sponsors. Sign up here and I'll approve you: wellput.io/newsletters?
@nathanbarry @kit @nathanbarry, integrated demand for sponsorships via Wellput.
@LucasTheWalter @businessbarista Lucas, which company?
@Kent_Wilson @businessbarista Kent, which company?
@TravisHoium @businessbarista Travi, reach out if you need help monetizing the newsletters. Wellput.io
@VivanVatsa @businessbarista @iKyu_HQ Vivan, your newsletter looks great! How are you monetizing it? Check out Wellput.io.
@ianmatthewroth @businessbarista Ian, how many subscribers? Let's talk about monetization.
When pricing newsletter sponsorships, consider: 1. Audience engagement with ads. 2. How valuable is your audience? 3. How hard will you work for it? 4. Are you willing to take risks? Start with CPC or CPA to gain insights, then go after long-term partnerships with brands.
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