Timothy Young @timyoung

x.com/i/article/2057…

Every marketing leader I talk to is facing the same challenge: Scale 📶 The demand for content has exploded, but the systems behind it haven’t kept up. Teams are expected to launch more campaigns, in more markets, with more data, all while maintaining brand integrity and speed. Chat-based AI tools help individuals move faster. But they don’t solve the harder problem: scaling content creation across markets and audiences. Over the past year, we’ve seen the limits of chat-based AI inside large organizations. 📢 Today, we’re introducing ⊞ Jasper Grid ⊞ — the backbone of Content Pipelines. ⊞ Grid is a unified, no-code system that lets AI agents plan, produce, and optimize content at scale. It transforms structured inputs like briefs, data, and brand guidelines into launch-ready assets with speed and precision. Under the hood, Grid runs on a network of modular AI agents, a resilient scheduler, and deep integrations with the tools marketers already use — all governed by brand guardrails so teams can move fast without losing control. 🏆 The result: faster time to market, consistent brand execution, and true operational scale. AI is becoming infrastructure. The next generation of enterprise marketing will run on systems built for speed, precision, and trust. Proud of the @heyjasperai team and our early customers who helped shape this moment.

Transformation is always incredibly difficult and we still have a lot more we want to do. Grinding away quietly in the shadows is something I don't mind. I was fortunate to have learned a great playbook from Paul Martiz while I was at VMware. But the real credit goes to the @heyjasperai team, they have done all the heavy lifting.

@businessbarista AI

I witnessed this first hand at Dropbox when I arrived. With scale came atomization, atomization drove incrementalism, which led to distance between any one employee and the customer. The product surface area became atomized across teams, leading people to own features instead of customer outcomes. Your job shifted to managing a feature, not fostering customer success. - Product teams became feature-focused, rather than customer outcome-driven. - Sales and Customer Success started gatekeeping relationships to manage retention and expansion. - Design Research abstracted customers into personas rather than deeply understanding their evolving needs at an individual level. - Data Science emphasized usage metrics typically driving a local maxima instead of holistic customer outcomes. - Engineering prioritized optimization of existing behaviors to scale up. - Legal and Security implemented rigid frameworks for customer communication and access. - No one ended up feeling responsible for customers. The coordination costs were immense. The average employee was so booked daily internally, they had little time to even think about how to connect with a customer.

@wesnichols this is exactly what happened in the 2018 Woolsey Malibu fire that I lived through. Edison cut the power, which caused the pumps on PCH to stop working. Thus there was no pressure at the hydrants and no way to pump adequate water from PCH up into the neighborhoods. Local gov't failed then and obviously didn't learn anything. So sad and unnecessary.

🚀Quick Jasper AI update… Over the last year, there has been a surge in demand for @heyjasperai as an increasing number of enterprise marketing teams have prioritized AI adoption. This has been hugely transformational – both for our customers' businesses, and for our own business. Due to efforts from our incredible team, I am proud to say that over the last year, we have: 📈 More than doubled our enterprise revenue 🚀 Expanded to 850+ enterprise customers, including 20% of the Fortune 500 💰 Exceeded quota for 10 quarters straight Our AI platform continues to lead the way with innovative solutions built for marketing success – and today, we are announcing two more product innovations. Our new ✨AI App Library, along with our powerful ✨Marketing Workflow Automation capabilities, will empower marketing teams to adopt AI faster, embedding it into every marketing process to drive impact and ROI. Read more about our hypergrowth here: jasper.ai/blog/ushering-…

VC: “Is this a B2C or B2B play?” Entrepreneur: “…why not both?” Most software companies early on feel pressured to choose between B2C or B2B. While focus is key, this choice can also limit long-term growth and defensibility against larger competitors. The most powerful companies do both—when the product is valuable in both personal and professional contexts. Build an elegant B2C tool, then scale it into B2B. This opens up unique distribution opportunities, network effects, and increases switching costs. Take @Dropbox for example, where the vast majority of users use the product for both personal and work. This is the main reason the company has been able to survive and remain competitive amongst Apple’s iCloud, MS OneDrive, and Google Drive. Others examples? Look at @NotionHQ and @canva.

In practice, comparing distributed to in-office isn't straightforward. You have to redesign the company from the ground up—every process, leadership moment, procedure, and experience must be reimagined. Having led the shift to distributed at @Dropbox (~3,000 employees) starting in April 2020, I’ve seen firsthand that it canbe more cost-effective, but it depends on many variables. For us, after deep analysis of future costs and talent considerations, going distributed was the right move. This decision was particularly challenging because Dropbox had a legendary in-office culture across its global locations. Key cost factors to consider: - Size of your current employee base and headcount growth projections - Existing office footprint and its cultural significance - Changes to your talent strategy, especially around geography and costs - Adjustments in management and leadership approaches - Simplification of company processes While I agree that quarterly team meetups are ideal, the reality post-shift to remote work is that many employees found quarterly gatherings excessive. As new hires joined, they often built their lives around being fully remote. Organizational challenges included: - Determining the right meeting cadence (e.g., should product teams meet at quarter-end?) - Deciding on the optimal team meeting size (pod/function/org) - Communicating which teams were meeting and when - Balancing the planning involved in these gatherings Transitioning to distributed work requires intentional design thinking and planning—it's not just about choosing between an office or no office.

🚨 Big @heyjasperai news today…. I’m thrilled to announce that Loreal Lynch has joined Jasper as our Chief Marketing Officer! 🎉 Our executive team continues to grow and Loreal’s extensive experience in enterprise marketing and her proven track record with industry leaders like Stripe, Salesforce, and Tableau make her a perfect fit for Jasper. I couldn’t be more excited to partner with her as we continue to expand Jasper’s presence in the enterprise market. Just a few short years ago, Jasper sparked marketers’ imaginations with the possibilities of generative AI. Today, we’re proud to support over 100,000 customers, including Home Depot, Google, Adidas, VMware, AstraZeneca, Wayfair, Harper Collins, and Cushman Wakefield, in transforming and scaling their marketing workflows. At Jasper, we’ve learned that success with AI is a team sport. Loreal’s depth of marketing expertise and her experience in bringing category-defining technologies to market will be instrumental as we double down on scaling AI across enterprise marketing teams. Welcome to the team, Loreal! 🚀 adage.com/article/digita…

I'm thrilled to announce the launch of ⚡️Flash Diffusion from @heyjasperai! Earlier this year, with our acquisition of Clipdrop, we launched the Jasper AI Research Lab in Paris. Today, we are excited to release our first piece of groundbreaking research: the open-source distillation method, "Flash Diffusion". Flash Diffusion accelerates inference by 500%, reduces computing costs, and produces higher-quality image outputs. Dive into the details and discover how Flash Diffusion is set to revolutionize the field of AI and image synthesis. Read all about it here: gojasper.github.io/flash-diffusio… Try a demo on @huggingface: huggingface.co/spaces/jaspera…

If the UK wants to compete aggressively & attract ambitious talent globally it has to lower the friction of getting started to at least be on par with the US - especially since it is a smaller market. All 3 solutions you suggest are compromises and still more friction as compared to the US. The US's LLC is a superior corporate entity - choice of state formation, no maximum limit to members, pass-through taxation, and less annual compliance reqs.

"How can the UK attract more startups & VC?" As a recent transplant, I believe the answer lies in addressing 3 key challenges: 1. Simplify the process of opening a bank account, as the current system requiring proof of address can be a barrier for newcomers. And without a "sort-code" you can't do much in the UK including getting a residence. 🏦 2. Make it easier to obtain a mobile phone account. They require direct debit, so no bank account means no sort code, means no phone. 📱 3. Streamline the process of setting up a flexible corporate entity, similar to the US LLC. In the US, an LLC can be formed online in minutes that is superior to the UK's LtD. 🏢 All of these create friction and massive initial barriers to entry for entrepreneurs. By tackling these issues, the UK can become a more attractive destination for entrepreneurs. 🇬🇧

@alanchanguk @RevolutApp Key word is simplify - it is still far easier in the US. Tried Revolut last year - it took nearly a week for identity verification & still need proof of address. Plus, too many stories of accounts being locked with high value. But agree it is close.

@LinusEkenstam @hubermanlab One of my favorite people as well and neighbor. He actually tweets all the time. He just deletes them after 24hrs.

Jasper launches new marketing AI copilot: 'No one should have to work alone again' venturebeat.com/ai/jasper-laun…

Silicon Valley and Americans broadly still discount and severely unappreciate WhatsApp value to the rest of the world. Spend more than a month living outside the US and it’s unavoidable to see how WhatsApp has become critically integrated to daily life. Long term WhatsApp is potentially more strategic and valuable to Meta than Instagram.