Kevin Smartt, CEO of TXB @txbstores

Leaving Em' Better as CEO of TXB (Texas Born) for over 20 years! Locations spanning across Texas and Oklahoma. txbstores.com Oklahoma and Texas Joined July 2010

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Kevin Smartt, CEO of TXB @txbstores

4 days ago

Honored that TXB was recognized as the 2026 Champion for Children by @vfcbrazos. This award reflects nearly 20 years of supporting @TexasCASA and advocating for children across Texas, raising nearly $1.5 mil. Thanks to Sherry for accepting the award on behalf of TXB in Bryan.

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Kevin Smartt, CEO of TXB @txbstores

6 days ago

Summer doesn’t happen to us. We plan for it. At TXB, we don't react to summer - we plan for it. We know it is one of the highest opportunity seasons for business, so preparations start early. We align our teams and tighten operations to execute at a high level.

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Kevin Smartt, CEO of TXB @txbstores

2 weeks ago

Being part of your morning routine is something we don’t take lightly. From coffee to a quick breakfast, it’s an honor to be part of the start of your day.

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Kevin Smartt, CEO of TXB @txbstores

2 weeks ago

Our teams continue to raise the bar and redefine what guests can expect from a c-store experience. Grateful for our people, our customers, and the opportunity to keep building something better.

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Kevin Smartt, CEO of TXB @txbstores

3 weeks ago

Training isn’t just teaching tasks. It’s building confidence, consistency, and a path to grow. Clarity over complexity. Consistency at scale. Repetition and reinforcement.

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Kevin Smartt, CEO of TXB @txbstores

4 weeks ago

Convenience used to mean fast and easy. Now it also means fresh and high quality. At TXB, we’re focused on made-to-order food people actually look forward to. Convenience is evolving, and we’re evolving with it.

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Kevin Smartt, CEO of TXB @txbstores

4 weeks ago

#MemorialDay is often spent with friends and family, and that time together matters. It’s also a time to remember those who gave their lives in service to our country. We’re grateful for their sacrifice.

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Kevin Smartt, CEO of TXB @txbstores

a month ago

To the graduates stepping into the real world, congratulations! A little advice - you don’t need it all figured out. Show up, work hard, and be someone others can count on. The habits you build early will take you further than any title.

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Kevin Smartt, CEO of TXB @txbstores

a month ago

What started as a small event has grown into something much bigger. Over the years, we’ve raised more than $1.25 million to support @TexasCASA and the incredible work they do for children in our communities. Thirty years in, and it still matters just as much.

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Kevin Smartt, CEO of TXB @txbstores

2 months ago

The 100 days of summer are here! Road trips, busy families, and more time on the go. This is when convenience matters most. At TXB, we focus on fast service, clean stores, and food customers can count on. We’re part of the journey.

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Kevin Smartt, CEO of TXB @txbstores

2 months ago

Teachers shape the next generation of leaders and problem solvers. At TXB, we believe supporting educators is one of the best investments a company can make. Strong schools help build strong communities. #TeacherAppreciationWeek

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Kevin Smartt, CEO of TXB @txbstores

2 months ago

Clean stores don’t happen by accident. They start with leadership. What leaders walk past, teams accept. At TXB, cleanliness is part of the experience. It starts at the top and shows up on every shift.

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Kevin Smartt, CEO of TXB @txbstores

2 months ago

Growth is exciting. But consistency is harder. Opening stores is one thing. Delivering the same service, quality, and experience in every location is what defines a brand. At TXB, growth only works if every store meets the standard. Every day. Every customer.

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Kevin Smartt, CEO of TXB @txbstores

2 months ago

Raising the bar isn’t about watching competitors. It’s about understanding that the expectation keeps moving, and deciding to meet it anyway.

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Kevin Smartt, CEO of TXB @txbstores

2 months ago

After decades of dedication, we’re grateful to celebrate Leona Fine and Kay Mealer as they retire. They built lasting relationships, developed leaders, and shaped TXB in ways that will continue for years to come. Wishing them the very best in their next chapter.

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Kevin Smartt, CEO of TXB @txbstores

2 months ago

Frisco is growing fast, and we’re excited to be growing right alongside it. I’m proud to share that TXB opened a new store in Frisco, and we can’t wait to welcome new guests and new team members into the TXB family.

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Kevin Smartt, CEO of TXB @txbstores

2 months ago

A great convenience store location isn’t just about traffic counts. It’s about the community around it. At TXB we look for towns where relationships matter and people rely on local businesses every day.

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Kevin Smartt, CEO of TXB @txbstores

2 months ago

Retail can get complicated fast. New products, tech, and promotions add up quickly. But I’ve learned simplicity wins. Customers want clean stores, friendly people, great food, and fast service. The challenge is doing the basics exceptionally well.

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Kevin Smartt, CEO of TXB @txbstores

3 months ago

Convenience retail has evolved. Customers want food that’s quick, fresh, and high quality. At TXB we believe convenience should never mean settling for less. If we wouldn’t serve it to our families, it doesn’t belong in our stores.

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Kevin Smartt, CEO of TXB @txbstores

3 months ago

Opening a new TXB store takes months, even years of planning. Site selection, construction, hiring, training, stocking shelves. But the most important ingredient is the team. A building becomes a great store when the right people bring it to life.