U.S. Graphics Company @usgraphics

It's their style since the Jobs era, presumptuous statements in keynotes: "We think you're gonna love it!" "You won't believe how thin it is." "It's going to blow you away." "Trust me, you're gonna love this." Usually if a person constantly said this kind of stuff, there is a chance they're an asshole. Although, occasionally it is fine. Obviously it works but IMO marketing can also be deeply effective, pleasant and even inspiring when it is pull, not push. Showing genuine passion for their products, humility, introspection, appreciation for competitors, etc. is rare. I quite like Framework marketing and approach for this reason.

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U.S. Graphics Company @usgraphics

a day ago

"Developers will love macOS 27, too." Hey Apple, that's up to the developers to decide. It also bakes in the implicit assertion that developers loved previous macOS releases. Idk, this kind of marketing is off-putting.

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U.S. Graphics Company @usgraphics

a day ago

@cooperx86 Wait...last time I used this was in like 2004. Don't tell me it is still the same.

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U.S. Graphics Company @usgraphics

2 days ago

@xereeto Related:

U.S. Graphics Company @usgraphics

11 months ago

You all are chasing the muh 95 CRI LEDs. I’m bathing in amber and phosphor lighting. Flourishing, in my lane and unbothered about color rendition accuracy. Obsession with CRI is mid myopia, Sodium lamps please!

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U.S. Graphics Company @usgraphics

2 days ago

We will never experience living and driving through a non-LED infested city night. Half of the waking hours of humanity affected by the unstoppable deployment of LEDs, everything looks like the Dubai mall now. Completely insane civilizational trade off.

Sci-Fi Archives @SciFiArchives

2 days ago

Chicago, 1989.

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U.S. Graphics Company @usgraphics

2 days ago

@xereeto True, I was alluding to incandescents.

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U.S. Graphics Company @usgraphics

2 days ago

@xereeto Warm white LEDs exist and they suck, even high end ones from Sora and Ketra w/ high CRI.

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U.S. Graphics Company @usgraphics

2 days ago

Yea definitely, can't look at photos just as you can't look at old film photos (which I am QT'ing ironically but hear me out). Objectively, the spectral output is different. I have 2200-2700k soft dimming LEDs downstairs and incandescent upstairs where night time hours are spent. Even though the temperature is the same, the visual aspects are different. And then you have car headlights which are all like 5000K in a city.

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U.S. Graphics Company @usgraphics

2 days ago

@manicakes My HOA has that rule which is extremely based.

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U.S. Graphics Company @usgraphics

2 days ago

An alternative universe that we branched off of: New type of lighting solutions were invented to amplify the characteristics of existing lighting infra, blocked until they show sufficient comparability, instead of haphazardly and prematurely replacing global illumination because "normies will not be able to tell the difference" and we'll save energy to only squander it on frivolous purposes.