Marc Zwelling @vectorresearch
Marc Zwelling, founder of The Vector Poll™, has provided market and opinion research to clients in the private and public sectors for over 30 years. vectorresearch.com Toronto Joined May 2010-
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How firmly are “yes” voters are attached to provincial independence? The poll tested some post-secession costs—Throughout the country, the “yes” vote shrank by 5 to 8 percentage points when people were confronted with possible consequences of separation nationalobserver.com/2026/03/19/opi…
72% of Canadians continue to believe private entrepreneurs can offer faster healthcare services than government hospitals ipsos.com/sites/default/…
“Over the last 243 years of US history, the number of major, restrictive federal gun laws (depending on how you count) has been something like five or six”—Jens Ludwig, director of the University of Chicago Crime Lab bit.ly/4u7fqnH
Jens Ludwig, director of the University of Chicago Crime Lab, doesn’t believe the US is ever going to enact serious gun restrictions—The energy devoted to that lost cause might be better directed elsewhere bit.ly/4u7fqnH
We need to expose patterns of injustice and forces of exploitation in the system, and we need to call for collective action. This counters unhelpful individualistic… thinking and brings systemic thinking to the foreground bit.ly/4vT9fFv
55% say the Carney government ‘represents a genuine break from the Trudeau years and has a different approach to managing the economy’—45% say ‘the Carney government is essentially a continuation of the Trudeau years’ abacusdata.ca/canadian-polit…
Brexit remorse—Asked how they would vote in a referendum on rejoining the EU, 53% in the UK say they would vote to rejoin, 30% would vote to stay out lordashcroftpolls.com/2026/06/should…
Rising temperatures could force 216 million people globally to relocate within the next quarter-century, according to the World Bank—Social scientists have warned that displacement can cause major upheaval, with consequences that ripple for generations nytimes.com/2026/05/16/cli…
47% say right direction after learning details of the streamlining proposal (while respecting Indigenous rights) and the Mark Carney-Danielle Smith announcement raising the industrial carbon price and new steps to advance a West Coast pipeline bit.ly/3RVSKsE
39% say thinking about the federal government’s efforts to change how project approval works, the government is moving in the right direction bit.ly/3RVSKsE
On a vital matter such as separation, it’s important to know if Canadians understand what secession could entail. Poll questions that don’t include the costs or trade-offs involved in secession are like the wish lists children mail to Santa Claus bit.ly/3QlVBe1
Without deeper reductions in greenhouse gas emissions in the US and beyond, winter as we know it will be gone in a few decades... The number of venues cold enough to host the Winter Olympics will be cut in half nytimes.com/2026/02/24/opi…
Mexico’s security minister, Omar Harfuch, says he has pressed his US counterparts to further investigate the suppliers of military-grade weapons not sold in gun stores—He said about 80% of weapons seized by Mexican authorities come from the US nytimes.com/2026/03/17/wor…
Told ‘supply management is a system by which Canada’s dairy, poultry and chicken farmers...ensure a stable supply...lessening price fluctuations, while ensuring a stable income for farmers, 77% support ‘the general objectives of this system’ bit.ly/3RSGIAi
This is a really important technological moment, and I would encourage everybody to start thinking about themselves in relation to A.I.— Sitting it out, waiting for regulation, you can't duck and cover—Josh Tyrangiel about his recent story for The Atlantic bit.ly/4sT2i4z
“The biggest benefit to the climate is not going to come from trying to increase the number of vegans. It’s going to come from the majority of people cutting back on their meat consumption”— Tara Garnett, director of Table nytimes.com/2026/01/12/cli…
Advertisers need to spend up to eight times more to achieve the same level of recognition they achieved a decade ago—Using short content and social media is essential—But are they better suited to short-term engagement rather than long-term brand building? resources.ipsos.com/RegisterToKeys…
An A.I. “tutor” would “level the playing field for those who cannot afford private tutors—The tutoring app will be “teacher-led”…and “never replace the human connection that only great teachers can provide.” bit.ly/4svA2oX
JD Vance never tires of pointing out that America is a philosophically Christian nation…But federal agents’ treatment of immigrants is the reflection of a government that has abandoned the moral instinct that it is wrong for the powerful to abuse the weak nytimes.com/2026/02/11/opi…
38% in Canada disagree ‘It is necessary for the progress of this country that our prime ministers limit the voice and vote of opposition parties’—11% agree—51% are ‘in the middle, neither...positive or negative about this type of prime ministerial power’ environicsinstitute.org/docs/default-s…
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