Viant Technology @viant_tech
Leader in AI-powered programmatic advertising, dedicated to driving innovation & allowing marketers to plan & execute their campaigns with unmatched efficiency. viantinc.com Irvine, CA Joined October 2014-
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🚨 BREAKING PODCAST 🚨 Is Fox the New King of Connected TV? Breaking Down the Fox - Roku Deal Fox's $22 billion acquisition of Roku is one of the biggest AdTech and media stories we've seen in years. Does this instantly make Fox a major CTV power player? Is this really an identity and data acquisition disguised as a streaming deal? And what does it mean for advertisers, agencies, publishers, and consumers? On this special breaking news episode I'm joined by: - Kyle Dozeman | Co-Founder & CEO, Kovva | Former CRO, PubMatic - @RichieHyden Hyden | SVP, Publisher Solutions, @viant_tech Technology - @Nyury1011 | SVP, @intermedia_adv We discuss: • Why Fox made this $22B bet • Roku's 100M+ household advantage • Identity, audience data, and OS ownership in CTV • The future of targeting, measurement, and programmatic advertising • Whether Fox can challenge Amazon, Google, Netflix, and Disney • What this means for brands, agencies, and publishers Listen on Spotify: open.spotify.com/episode/2yRvq9… Listen on Apple Podcast: podcasts.apple.com/us/podcast/adt…
Full story via Ad Age: adage.com/technology/ai/…
Did you catch our Viant Publisher Solutions announcement last week? If not, here's the recap. 👀🧵
Bottom line: better signals, more transparency, more direct supply paths, inventory advertisers can trust. Available to publishers at no cost.🚀 @keithepetri @RichieHyden
Household ID enables deterministic targeting and measurement. IRIS_ID delivers content-level intelligence and contextual activation.
@keithepetri from @viant_tech joins @sam_khoury1 to unpack identity, SPO, and CTV attribution. Why does proof matter more than promises? Link below. news.marketecture.tv/podcast/determ…
Full press release here🔗: viantinc.com/company/news/p…
𝗙𝗘𝗔𝗧𝗨𝗥𝗘𝗗 𝗜𝗡 @Adweek: Viant and @adfontesmedia Media are bringing news reliability-based targeting to CTV news for the first time. As the first and only DSP to enable this capability within CTV news inventory, Viant is giving advertisers a smarter, more confident path into premium news Powered by the industry-leading IRIS_ID, this goes beyond domain-level filtering. Ad Fontes Media's show-level precision ensures only high-quality, reliable news programming is activated for advertisers. "We use Ad Fontes Media to ensure our advertising reaches all audiences across the political spectrum because we make cars for everyone," said Shenan Reed, CMO at @GM. "Ad Fontes Media also helps ensure that those ads show up in reliable publications." The results speak for themselves: brands leveraging Ad Fontes' high-quality inventory typically achieve 60% lower Cost Per Acquisition and 50%+ higher conversion rates. For brands navigating today's complex news landscape, this changes the equation. Read the full story🔗: adweek.com/convergent-tv/… #CTV #Programmatic #Adtech #CTVAdvertising #BrandSafety #NewsAdvertising #MediaBuying
Independence. Attention. Innovation. Q1 was just the beginning. Full report here🔗: viantinc.com/company/news/p…
We're currently working through the largest RFP pipeline in company history, spanning CPG, retail, QSR and healthcare. Brands want independence and transparency. Viant is built for this moment.
Viant Q1 '26 earnings are in this week. Four things worth knowing. 🧵 $DSP
EXCLUSIVE | Viant, a public adtech company whose tech helps brands buy ads online and on streaming, has agreed to acquire TVision for $40 million. adweek.it/4vwVPib
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