Think with Google @ThinkwithGoogle

Insights you want. Inspiration you need. Keep up with the latest marketing trends, tools, and more from @Google and @YouTube. ThinkwithGoogle.com New York, NY Joined March 2011

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Think with Google @ThinkwithGoogle

15 hours ago

@genentech By adopting a data-driven approach, @genentech is fueling a new era of accountability and transparency. Learn how to apply clinical rigor to your own media measurement: goo.gle/4edWJIm

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Think with Google @ThinkwithGoogle

15 hours ago

@genentech 3️⃣ Compound interest on data Accuracy grows over time. As more teams contribute signals, the model becomes more precise, creating a rising tide that lifts all performance metrics 📈

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Think with Google @ThinkwithGoogle

15 hours ago

Innovation is in @genentech’s DNA — whether they’re looking at a molecular structure or a media plan 🧪 🧵See how the biotech giant is using Google’s Meridian to move beyond gut feelings and transform marketing into a data-driven laboratory ↓

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Think with Google @ThinkwithGoogle

a day ago

“People don’t want a list of blue links. They want to be guided to the right answer or decision.” Shaifali Nathan, Senior Director, Ads marketing and insights APAC, shares her take on how search has evolved in format and functionality. Queries from users are now longer, more open-ended, and more conceptual. The takeaway for brands? 👉 The way users search has changed, and they’re open to being guided to a decision. It’s time to think about delivering true, in-feed value that answers complex questions right where the audience is.

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Think with Google @ThinkwithGoogle

2 days ago

It’s official: #GoogleBeach returns to Cannes June 22–25 ☀️ (And yes, this video was made entirely with Google Omni!) We’re bringing immersive Gemini demos and forward-thinking conversations to the Croisette to show how brands can unlock growth in the AI era. Stay tuned for live updates from #CannesLions2026!

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Think with Google @ThinkwithGoogle

2 days ago

📣 Marketers, if your creator ads look like ads, you’re doing it wrong. 🧦 By moving beyond traditional media buying and embracing radical creative trust with @YouTube creators, @Bombas built a scalable engine of authentic storytelling that drives real business impact. ▶️ Watch the video to see why leaning into the ridiculous is a win for your brand. 🔗 More on how Bombas scaled authenticity: goo.gle/4xiwAkx

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Think with Google @ThinkwithGoogle

6 days ago

AI is the fastest racehorse we’ve ever seen 🐎 Marketers are rushing to become "AI experts," but Mark Ritson (brand strategist, former marketing professor, and advisor) suggests we're focusing on the tool instead of the craft 🛠️ 💡By focusing on the big picture, marketers can move past the tactical noise, understand the brand's true positioning, and ask AI the right questions. Catch the full episode of Frontier CMO with Joshua Spanier (Google VP of AI & Marketing) 🎙️ goo.gle/3QmefCw

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Think with Google @ThinkwithGoogle

6 days ago

Want to know the secret to diversifying across export markets profitably? 🌍 Learn how China-based agency SparkX Marketing paired global expertise & Google AI to enable leading brands like Wybot, @Laifentech_, & @jackeryinc to enter new markets & increase ROI: goo.gle/4vu9UMC

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Think with Google @ThinkwithGoogle

7 days ago

70% of marketers failed a test on basic marketing fundamentals. The truth? Great AI won’t fix bad strategy. Google’s @JoshuaSpanier recently sat down with @markritson to discuss why leaders need to master brand strategy before chasing AI trends. Read more 👉 goo.gle/4obFuvZ

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Think with Google @ThinkwithGoogle

a week ago

Agentic AI isn’t just changing how marketing gets done — it’s changing how marketers define themselves ⚙️ The real shift? Moving beyond prompts and pointed solutions and focus on designing the workflows and guardrails to become agentic AI systems thinkers. Explore more here → goo.gle/4upuCfK

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Think with Google @ThinkwithGoogle

a week ago

Demand belongs to the brands that create it 🚀 Capturing intent isn't enough — to scale, you have to generate it. See how @Away, @GM, and @nexplayground used Demand Gen to break through performance ceilings and continue driving sales: goo.gle/4dvGPZU Check out the 3️⃣ strategic shifts you can make today 👇

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Think with Google @ThinkwithGoogle

2 weeks ago

Is your keyword strategy a bottleneck to growth? Advertisers using AI Max for Search are seeing an average 27% increase in conversions. From @IKEAUSA to @LOrealGroupe, see how 5️⃣ global brands are transforming Search from manual precision to AI orchestration 👉 goo.gle/49Ze1I2

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Think with Google @ThinkwithGoogle

2 weeks ago

The real AI trap for CMOs? Using it only for efficiency. At #GML2026, Google SVP & Chief Business Officer @PhilippSchi and Puck Co-founder @JonKelly2 drew a line in the sand between task and purpose when using AI. 👇 Catch the clip below to hear their full breakdown.

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Think with Google @ThinkwithGoogle

2 weeks ago

How does a heritage brand like @GAP move audiences from passive scrolling to active brand participation? By meeting consumers seamlessly across the entire journey—scrolling, searching, streaming, and shopping—they transformed relevance into a massive revenue engine. Don’t miss GAP leadership executives break down how they captured the cultural magic of global group @katseyeworld to supercharge full-funnel intent and conversion. 👇

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Think with Google @ThinkwithGoogle

2 weeks ago

The magic isn't in the model — it's in the human imagination driving it ✨ Get tips to keep your marketing human in the AI era: ✅ How to create low-stakes sandboxes for your team to play ✅ Use tech to empower the craft, not replace it More in this week’s edition of Frontier CMO 👉 goo.gle/4nVReTn

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Think with Google @ThinkwithGoogle

2 weeks ago

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Think with Google @ThinkwithGoogle

2 weeks ago

Download the full report with everything you need to know from #GML2026 here: goo.gle/4fH9cXs

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Think with Google @ThinkwithGoogle

2 weeks ago

Google Marketing Live wrapped last week, and we've distilled the biggest takeaways into The marketer's guide to GML. This playbook is your essential resource for navigating the AI era and driving real business growth.